Where there’s a pop culture moment, social media content follows.
And lots of it.
Heidi Klum as a worm. The viral corn song. Julia Fox’s “uncah jams.” The #Krissed phenomenon.
Even the most obscure pop culture moment can trigger a social media landslide.
cut jams vs uncut jahms pic.twitter.com/hLiZXsOmRW— Pop-Tarts (@PopTartsUS) March 4, 2022
And in 2023, it’s not only meme accounts and fan pages who are harnessing the power of pop culture. It’s brands and businesses of all sizes, in all industries.
Take language-learning app Duolingo, for example.
Could anyone have predicted a content strategy that culminated in a proposal to pop singer Dua Lipa?
All the @duolingo owl Duo wants is for @DUALIPA to respond to him on TikTok.— Luis von Ahn (@LuisvonAhn) December 26, 2021
Likely not, but here we are.
The pop culture party is in full swing, and the guest list knows no limits.
But bringing the right balance to your strategy requires a certain amount of awareness and skill, and there is no one-size-fits-all approach.
We're sharing how to make it work for your brand, below.
6 Ways to Bring Pop Culture Into Your Social Strategy
With the right creative spin, almost any brand can sprinkle pop culture into their social media.
Here are six different ways to get started:
Use Images or Videos to Make a Meme
Use Trending Audio to Create a Reel or TikTok
Curate a Roundup of Reactions
Share Your Take in a Tweet Treatment
Add Some Pop Culture Lingo to Your Captions
Go Live and Share Your Commentary
Tactic #1: Use Images or Videos to Make a Meme
Pop culture memes are a social media phenomenon. And for good reason.
They’re relatable, shareable, and the perfect format to introduce and test pop culture content with your audience.
Unsure how to find your take on a trending meme?
Think about what your audience typically loves — or loves to hate — in relation to your industry or niche.
For example at Later, our audience of social media managers and creators share a collective distaste for rearranging their content calendars.
That pain point paired well with Mary J. Blige’s Superbowl sign off:
Remember, memes don’t have to be complex. Sometimes the simplest ones hit the hardest.
FYI: Later is a social media scheduling tool trusted by over 4M creators and brands. Plan and automatically publish your Instagram posts with Later — create an account today:
Tactic #2: Use Trending Audio to Create a Reel or TikTok
Using trending soundbites for your video content is a low-effort, high-reward tactic.
And the best part about this tactic is that there are always clips from popular movies and TV shows to choose from.
With just one scroll on either TikTok or Reels, you’ll find clips from viral interviews to music from Pixar’s latest and greatest.
I didn’t realize that every TikTok sound from the last 2 mos is from Encanto— devidy (@devidy_duncan) March 20, 2022
TIP: If you don’t have time to manually find trending music, check out Later’s TikTok Trends and Instagram Reels Trends resources — updated weekly.
Tactic #3: Curate a Roundup of Reactions
Collecting a roundup of reactions to pop culture moments is a classic approach.
Think: Super Bowl commercials, Real Housewives, or Oscar nominations.
You can tweet your own thoughts in a Twitter thread, share your takes on your Instagram Story, or collect Instagram posts for an Instagram Guide.