13 Sales-focused Captions
There are over 1B monthly active users on Instagram. And, according to Facebook, 80% of those people use Instagram to decide whether to buy a product.
Translation? That means 800 million people are making purchasing decisions via Instagram — which makes the app a massive opportunity to boost your brand's sales. And captions can help.
34. Stress Exclusivity
Tons of brands have found success by making their products super exclusive.
The more scarce something is, the more people tend to want it. So, if possible, focus on your products' exclusivity in your captions.
Check out how Liquid Death stresses exclusivity with their mini-fridge drop.
35. Show and Tell What Sets You Apart
Unlike traditional jewelry brands, WWAKE sells pieces made with rare "imperfect" gemstones. They're beautiful and they're uncommon, which sets the company apart.
WWAKE makes use of their caption by providing value to users and explaining what makes their business so special.
36. Use Brand Authority to Your Advantage
When it comes to your business, you're the expert — and your audience knows that.
See how Indigo uses brand authority to their advantage below.
By teasing helpful information and encouraging followers to head to the link in their bio to access the rest, they're able to drive traffic to their website without sounding too salesy.
With this in mind, it’s a good idea to use a link in bio tool to maximize your linking opportunities.
Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.
Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!
37. Make Your Call-to-action Clear
Having a clear call-to-action (CTA) is one of the simplest ways to boost sales. Take note from Brightland, and spell out exactly what you want customers to do.
Easy CTAs include, "click the link in bio," "tap the image to shop," and "follow us for additional info."
38. Get Timely with Content
Brooklinen started promoting their fall collection toward the end of summer.
And while calling attention to the end of summer might sound contentious, using a caption to show customers you're anticipating their seasonal needs is always a proactive, good call.
39. Show Some Self-love
Artist Makena Andros makes users want to own her unique designs by showing how much she admires her own handmade creations in this short (but sweet) caption.
40. Tie It Back to Your Mission
What Ellevest did here is genius.
The personal finance company uses their caption to drive home their mission (to help women make more money) and they include a clear CTA promoting one of their products.
41. Highlight Your Most Impressive Clientele
Another great way to make sales is to focus on how much your customers love your product.
This tactic works particularly well if, like APOC STORE, you stock clips worn by celebrities like Dua Lipa.
42. Focus on What Your Followers Care About
If your audience is passionate about a specific aspect of your business, cater your content to their interests.
Miracle Eye, for instance, knows their customers care about sustainability, so they lean into that message in their captions.
43. Share Customers' Stories
A happy customer is the ultimate advocate for your brand. And studies show that 79% of consumers trust online reviews as much as personal recommendations.
Use that knowledge to your advantage by telling a happy customer's story, like Square.
What makes this caption particularly interesting is that the text itself doesn't mention Square. Instead, it tells a heartwarming story of a customer and their growing business.
But that story, when combined with the photo (which shows the customer using Square's products), acts as an indirect yet persuasive testimonial for the brand.
44. Promote Your Product Offerings
Sometimes the most direct captions are also the most effective.
Los Angeles-based cookie dough company DEUX highlights one of their newest products — a birthday cake flavor — with a super clear caption (and image to match!) that delivers the news.
45. Use Studies to Support Your Story
When Madhappy launched their latest outdoor apparel collection, the brand cited studies about the importance of spending time in nature.
Using data, they encouraged customers to go outside. Because if you're going to head outdoors, you might as well be decked in Madhappy designed clothing made just for the occasion.
46. Turn Content into a Testimonial
Oftentimes the best way to sell a product is to let your existing customers do the talking. That's how SAMARA approached this post.
The company paired a picture of their Shoulder Bag with a customer quote explaining why they love the product.