To be “viral” on social media means that a piece of content, such as a post, video, or image, has become extremely popular and is being shared by a large number of people on various social media platforms.
What does going viral mean?
Going viral can occur organically, when users are naturally drawn to the content and share it with their followers, or it can be the result of a well-planned and executed marketing campaign. Viral content can come in many forms, including videos, memes, images, and text posts. It can range from serious and newsworthy to humorous and entertaining.
Going viral can have a significant impact on a brand or individual, leading to increased visibility, reach, and engagement. However, it can also come with challenges, such as the need to manage and respond to a large volume of engagement, negative feedback, and the potential for the content to be misinterpreted or cause harm.
How can you go viral on social media?
Going viral on social media requires a combination of strategy, creativity, and luck. Here are some tips that can help increase your chances of going viral:
1. Know Your Audience
Understanding your target audience and what type of content they are likely to engage with is key to creating content that has a chance of going viral.
2. Create unique and engaging content
To have a chance of going viral, your content needs to be unique, interesting, and engaging. This can mean taking risks and being creative, but it's important to also make sure that your content aligns with your brand's values and message.
3. Utilize trending topics and hashtags
Staying up-to-date on trending topics and incorporating relevant hashtags into your content can help increase its visibility and reach.
4. Collaborate with influencers
Collaborating with influencers who have a large following can help increase the reach and visibility of your content, and increase the chances of it going viral.
5. Share on multiple platforms
Sharing your content on multiple social media platforms can help increase its visibility and reach a wider audience.
Keep in mind that going viral is not a guarantee and even the best-planned campaigns can fall flat. The key is to continuously create and share quality content that resonates with your audience, and to be ready to adapt and pivot as needed.
What are the benefits of going viral?
Going viral can bring many benefits for individuals and businesses, some of which are:
Going viral can bring a lot of attention and exposure to you or your brand. This can help increase your reach and make you more well-known to a wider audience.
If you go viral with a positive message or piece of content, it can help boost your credibility and establish you as an authority in your field.
Going viral can lead to increased engagement with your content, such as likes, comments, and shares. This can help you build a stronger connection with your audience and grow your following.
Improved brand recognition
If your brand is associated with a viral campaign or piece of content, it can help improve brand recognition and recall among your target audience.
Growth in sales
For businesses, going viral can lead to increased sales and revenue, especially if the viral content is related to a product or service that you offer.
What are the drawbacks of going viral?
While going viral can bring many benefits, there are also some potential drawbacks to consider and prepare for:
Loss of control
Once something goes viral, it can quickly spread beyond your control and be shared, commented on, and interpreted in ways that you may not have intended. This can lead to misunderstandings or misinterpretations of your message.
Going viral with negative content, such as a controversial statement or offensive joke, can bring unwanted attention and criticism to you or your brand. This can harm your reputation and lead to a loss of followers or customers.
A sudden surge in traffic can be overwhelming and put a strain on your website, social media accounts, or other online platforms. This can lead to technical difficulties and slow down your ability to respond to comments or messages.
The attention and pressure that come with going viral can be exhausting and lead to burnout, especially for individuals who are not prepared for the level of attention they receive.
The attention that comes with going viral is often short-lived, and once the initial excitement dies down, it can be difficult to maintain the level of engagement and interest in your content.
Overall, it's important to carefully consider the potential consequences of going viral before attempting to do so. Having a plan in place to manage the impact and the (negative or positive) attention that comes with it can help mitigate the harm of going viral.
Never Miss a Trend Again
Join over 1 million marketers and sign up for the Later newsletter to get Instagram news, trends, and tips right to your inbox!