Managing a busy social media content calendar can be time consuming — especially when you’re juggling a jam-packed to-do list.
However, with the right content management practices in place, you can make your life easier and save a ton of time.
At Later, our small team creates and publishes over 90 pieces of content every single week, so we know a thing or two about maximizing efficiency!
From organizing assets to repurposing posts, here are our top content management hacks:
Hack #1: Use a Content Calendar to Map Out Your Content Strategy for Each Platform
First things first: take a big-picture look at your upcoming content for the month or quarter, depending on how far out you prefer to plan in advance.
By taking a macro look at what’s coming up, you’ll be able plan your content more efficiently, and spot opportunities to promote the same piece of content across multiple social media channels.
And when it comes to organizing all of your ideas, keep it simple.
At Later, we use a color-coded calendar on Google Sheets to map out what content we want to share on each channel each day.
We change the color once they’ve been added to Later (our social media scheduling app) and are set to be auto-published.
It’s simple and shareable.
FYI: Later is a social media management tool trusted by over 4M businesses, creators, and social media managers — sign up today, it’s free!
Hack #2: Set Content Pillars to Guide Your Content Planning
Content pillars (also known as buckets or themes) are the topics (usually 2-5) that you talk about and create content around on social media.
Setting clear content pillars can act as a guideline for your content planning: are you tapping into each of your pillars? Is there a healthy balance between them?
Alongside content pillars, it can also help to set what types of posts you want to share.
At Later, for example, we have a “creative menu” for the types of post we know perform best with our audience: Tweet treatments, pop culture-inspired memes, short-form videos, and carousel posts.
This way, when it comes to pre-planning our grid, we can confidently set what theme we want to tap into and what format would be best for it — making our content creation process more structured and formulaic.
It helps us save time, stay on track with our strategy, and tell our brand’s story in a way that’s interesting to our audience.
Hack #3: Batch Create Content in Bulk
Creating content takes a ton of time and effort. You have to set up your equipment, find good lighting, and get in the zone — and that’s all before the cameras start rolling.
Our #1 time-saving tip? Set aside one day to film all your content in one productive session.
It’s the ultimate time-saver.
You can also use this bulk batching hack for pretty much everything — from writing post captions to finding user-generated (UGC) content.
Hack #4: Find Opportunities to Repurpose Content Across Multiple Platforms
Cross-posting one piece of content to multiple channels not only saves time, but it also helps you get more value from your content.
If you’re unsure on what content formats are prime for repurposing, check out the quick guide we use at Later:
For example, if we’re filming a social media tutorial on TikTok, we’ll also repurpose it for Instagram Reels and Youtube Shorts, making necessary adjustments to the video or copy before we hit publish.
Another example — we often screenshot our Tweets and turn them into Tweet treatments for Instagram. It gets us double the reach from a single piece of content, and works well across both platforms.
By getting creative with how we repurpose content, we quickly fill up our multi-channel content strategy, while still providing relevant content to each audience. Win-win!
Hack #5: Keep Assets Organized and Easy to Find
If you’re running a social media account, you’ve probably maxxed out your phone storage at least once this year.
Save your storage (and the frustration of finding “that” image) with our top asset organization tips:
1. Create Saved Folders on Instagram and TikTok
When inspiration strikes during your afternoon scroll, use Instagram and TikTok’s “save” tools to organize your ideas for later.
Whether it’s potential UGC, pop culture moments to turn into memes, or creative inspiration for your next launch, save it all in dedicated folders that make finding that content in future much easier.
TIP: Find out how to organize posts into saved collections on Instagram here.
2. Upload and Label Assets in a Media Library
Later’s Media Library makes it easy for you to upload, store, and manage all your media in one place.
You can easily upload content from desktop, mobile, Dropbox or Google Drive in seconds, creating one central repository for you and your team members.
You can also label your media with keywords to help categorize your content, making it super easy to find exactly what you need, when you need it.
Media items are automatically labeled with “Used” once scheduled, so you can keep track of your content and easily review what you have left to work with.
It’s the most efficient way to keep your assets organized.