Skip to main content

Copied URL to clipboard!

Content Creation in 2023: A Step-by-step Guide — Horizontal
Social Media Marketing Blog

The Ultimate Guide to Content Creation (+ Later’s New Ideas Tool)

Updated on June 14, 2023
6 minute read

Spoiler: Creating is only one piece of the puzzle 🧩

Published June 14, 2023

Want to create content, but don’t know where to start? We’ve got you covered. 

Whether you’re a brand, social media manager, or budding creator, we’re sharing our ultimate guide to content creation — including Later's new AI-powered Ideas feature

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address

What is Content Creation?

Content creation is exactly what it sounds like: the process of creating content. 

It can involve research, writing, photography (or videography), editing, graphic design — and typically, a whole lot of creativity. 

From blogs and ebooks to TikToks and Reels — if its goal is to provide information, inspiration, or entertainment, it’s good ol’ content creation.  

Screenshot x3 of Later content examples. From left to right: Reel, TikTok, and Later's blog.

FYI: Later is a social media management tool trusted by over 7M brands, creators, and social media managers. Start planning, scheduling, and analyzing your content today — sign up for free:

Why is Content Creation Important?

Ultimately, content creation is the key to building (and sustaining) a community online.

“As a creator, your editing and filming style, voiceovers, music, and sound effects are all stylistic choices you make to establish your online brand,” says Later's Social Media Specialist, Chantal Hermetz

“Creators like Monet McMichael have built successful careers in content creation thanks to their creativity, uniqueness, and shining personalities.”

It works for businesses too.

“Think of brands like ScrubDaddy and RyanAir who have transformed their ‘everyday’ products and services into entertaining, original content,” Chantal adds.

Not only is it a good brand awareness play — it can help turn casual followers into loyal brand ambassadors. 

Tl;dr: content creation = views and brand recognition galore. 

ICYMI: You can plan and automatically publish your Instagram content with Later's scheduling tools — sign up today:

How to Start Content Creation in 7 Easy Steps

Ready to start creating? Here’s how to master content creation in seven easy steps:

  1. Set SMART Goals

  2. Do Your Research

  3. Build Your Toolbox 

  4. Brainstorm Content Pillars

  5. Create & Edit Your Content

  6. Schedule & Post Your Content

  7. Analyze Your Results  

Step #1: Set SMART Goals

Setting social media goals is the foundation on which your content creation strategy will be built. 

It'll inform the type of content you create, the cadence, and define your "why."

If you’re a creator, you might be looking to improve engagement. 

If you’re a brand, generating leads may be top of mind. 

But in order to drive success, your goals need to be SMART:

  1. Specific 

  2. Measurable 

  3. Achievable 

  4. Relevant 

  5. Timely 

Learn how to set intentional, SMART social media goals in this Later blog: How to Set Social Media Goals in 2023 (+ Achieve Them!).

Step #2: Do Your Research

The next step to content creation? Stop, drop, and research. 

Scroll your feed and take note of the type of content (from other accounts) that generally produces a lot of views or comments.

Look for similarities and gaps within your own content strategy — and see where you can put your own spin on what you find. 

TIP: If you don't know where to start, consider what you love to engage with — which creators (or brands) do you follow?

Step #3: Build Your Toolbox 

The right tools can make all the difference in streamlining your ability to create scroll-stopping, consistent content. 

And from educational resources to editing apps to scheduling tools, there are tons to choose from. 

FYI: We’ve rounded up some of our favorites that’ll work for creators (and brands too!): The Top Content Creation Tools for Creators and Influencers in 2023

Step #4: Brainstorm Content Pillars

Remember that research we did earlier? It’s time to put your brainstorming hat on and get to defining your content pillars

With content pillars, you'll have a clear guideline for consistently creating posts (and writing captions!) rather than scrambling at the last minute.

But what happens when you’ve hit a creative wall and are short on ideas?

Enter: Later's new AI-powered Ideas tool.

With it, you can define and generate relevant content pillars by inputting a few keywords and phrases (maximum 300 characters): 

Later will recommend five content pillars based on your description:

You can also generate content ideas for each content pillar — whether it's a behind-the-scenes Reel, an infographic, or a series of tutorial videos:

By leaning into AI content creation, you can generate both content pillars and ideas quickly, so you can spend less time brainstorming and more time creating meaningful content that resonates with your audience. Win-win.

Start using Later’s AI Ideas feature today — available on all new paid plans. 🎉

Step #5: Create & Edit Your Content

You’ve completed all the necessary steps and alas, it’s finally time to create your content!

Whether you’re assigning tasks to your team or bringing your vision to life solo, take the time to draft, review, and re-film (or re-write) if you need to. 

Once your content is up to par, congrats — the hard part is officially over. 

Get all the deets on Later’s content strategy: How We Plan Our Social Media Content Strategy at Later.

Step #6: Schedule & Post Your Content

The sixth and final step is to share your shiny piece of content with the world. 

If it’s headed to your socials, using a social media scheduler to plan and post your content is the best way to save time, stay organized, and be consistent. 

With Later, you can plan all of your social posts from one centralized dashboard, and schedule them ahead of time.

GIF illustrating how to schedule multi-profile posts with Later.

When it's time to post, Later does all the hard work for you. Simple as that.

Step #7: Analyze Your Results 

By reviewing your insights on a weekly (and monthly) basis, you'll see how your content is resonating and whether you're tracking towards your goals.

For blog and website traffic, keep an eye on your Google Analytics dashboard. 

For social media content, Later’s Analytics tool is the simplest way to track in-depth social media data like growth rate, views, and more.

10 Key Content Creation Resources

Need more tips? Lucky for you, social media content creation is our specialty. 

Learn how you can refine and revitalize your content with these resources:

  1. How to Go Viral on Social Media — With Original Content

  2. The Ultimate Guide to Evergreen Content (+ 5 Ideas To Get You Started)

  3. How to Make a TikTok Video (a Step-by-step Guide)

  4. 7 of the Best Apps for Editing Your Instagram Reels

  5. How to Write Instagram Captions In Seconds — With Later's AI Tool

  6. How to Plan a Social Media Content Calendar 

  7. The Top TikTok Trends to Try This Week 

  8. The Top Instagram Reels Trends to Try This Week 

  9. 15 Easy Instagram Reels Ideas to Post Today (+ Free Planner)

  10. 10 TikTok Ideas for Your Next Post

And that’s that — your ultimate guide to to levelling-up your content creation strategy.

We can't wait to see what you create.

Plan and schedule your social media content in advance with Later’s social media management tools. Create a free account and get started today: 

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address

Plan, schedule, and automatically publish your social media posts with Later.

Related Articles

  • How to Go Viral on Social Media — With Original Content

    By Alyssa Gagliardi

  • The Ultimate Guide to Evergreen Content (+ 5 Ideas To Get You Started)

    By Alyssa Gagliardi

  • Trending: The Biggest Memes on Social Media Right Now

    By Alyssa Gagliardi