Pinterest is rolling out Idea Pins — previously known as Story Pins — to all business accounts in the US, UK, Australia, Canada, France, Germany, Austria, and Switzerland.
According to Pinterest, this new feature will empower anyone to “create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest.”
Ready to get to grips with Pinterest Idea Pins? Here’s everything you need to know:
What are Pinterest Idea Pins?
Idea Pins are the newest way for users to share engaging multimedia stories with their audiences on Pinterest.
The feature was first released to a limited number of creators (including Coco Bassey, Camille Styles, and Unconventional Southern Belle) back in September 2020. At this time, the feature was known as “Story Pins.”
“Over the past eight months, we’ve listened to our creators and Pinners and evolved the product to include new features and functionalities,” Pinterest shared in a press release.
“The name Idea Pins encaptures what makes this Pin format for creators special — ideas and inspiration. Idea Pins give creators all the elements they need to tell their story.”
The feature allows users to share up to 20 pages of video or image content that will display on mobile in a full-screen stream view (similar to Instagram Stories).
Users can also enhance their Idea Pins with several new in-app editing tools, including:
Detail pages for instructions or ingredients
People tagging and stickers
Topic tagging for extra discoverability
“Ghost” mode transition tools
Unlike Instagram Stories, Idea Pins do not expire after 24 hours. Once created, they are available to be discovered forevermore.
There’s also an option to export your Idea Pins, so they can be easily shared beyond Pinterest.
ICYMI: You can now plan and schedule Pinterest Video Pins with Later, for free! Find out more:
How Will Idea Pins Change the Pinterest Experience?
Idea Pins are a major shift towards interactive video content, which is a significant change for an app that is primarily known as a search and discovery platform.
According to Pinterest, Idea Pins will be placed front and center of the in-app experience.