12 Apps For Creating Gorgeous Instagram Stories

New apps for Instagram Stories are popping up every day, which means stories are getting more and more creative, interactive, and engaging!  

It makes sense; with 400 million daily active users, brands want to level-up their Instagram Stories to connect with their followers, drive traffic to their profile, and take back control of their reach.

Luckily, it’s now easier than ever to create high-quality Instagram Stories content – you just need to step outside the Instagram app for some extra help!

In this blog post, we’re sharing 12 apps for Instagram Stories that will help you create high-quality, cohesive stories that will keep your audience coming back for more!

Apps for Instagram Stories #1: Create Clean & Minimalist Templates with Unfold 

Using Instagram Stories templates is one of the easiest ways to upgrade your stories content! By using a set of templates for your Instagram Stories, you can create cohesive, on-brand content that aligns with your brand as a whole.

If you aren’t comfortable creating or using templates in Adobe Photoshop, you can create templates on your phone using the Unfold app for Instagram Stories.

Unfold exploded onto the scene this year with its library of clean and modern templates. It’s now one of the most popular template apps for Instagram Stories!  

Unfold App

You may recognize Instagram Stories with filmstrip, Polaroid and minimalist borders from your favorite Instagrammers’ posts:

Unfold also lets you preview your story with ‘Story mode’, giving you a chance to see how your stories will appear on Instagram before hitting ‘post’.

If you’re looking for a quick and easy way to give your Instagram Stories a more cohesive-look, Unfold is about to become your favorite app!

Free download: iOS & Android

#2 Instagram Stories App:  Customize Templates to Match Your Brand Aesthetic using Canva

Canva’s mobile app is another super-simple way to create beautiful Instagram Stories templates for your business, and you can create templates on your phone or on your desktop. 

For Instagram Stories, there’s plenty of ready-made templates to choose from, and you can customize your template with millions of background options, 130 different fonts, and tons of graphics to create “on-brand” templates for your business: 

apps for instagram stories

Once you’ve nailed your Canva template, it’s easy to maintain a consistent brand aesthetic on your Instagram Stories!

Check out our video to learn how to create Instagram Stories templates in Canva:

Creating branded Instagram Stories templates will help save you time and maintain a cohesive presence across your stories, posts and business as a whole. And the best news — no graphic design experience necessary!

Free download: iOS & Android

Apps for Instagram Stories #3: Add a Background to Your Photos and Videos with InShot

Have you ever wanted to post a video but it wasn’t quite the right size? The InShot Video Editor is a photo and video editing app specially designed to make your content a perfect fit for an Instagram Stories post (or any other video platform!). 

Before getting started on your project, just make sure to select “Canvas” to adjust the size for Instagram Stories:

Apps For Instagram Stories

The InShot Video Editor takes your existing video and allows you to change it into various aspect ratios, and you can easily resize and crop it to fit Instagram Stories – which is a serious challenge sometimes!

You can also place your video on a background; choose a plain colored background within the app, or upload an image from your device.

It means great footage will never go to waste and you can easily share it with your followers on Instagram Stories!

Free download: iOS & Android

#4 Instagram Stories App: Add Colorful Stickers, Text and Brushstrokes to Your Images with A Design Kit

Developed by the creators of A Beautiful Mess and A Color Story, A Design Kit is a fun way to add life to your images. The app is packed with stickers, backgrounds, and realistic brushes that let you draw textures or colors directly on your photos:

Apps For Instagram Stories

A Design Kit is a great app for creating unique, eye-catching Stories with heaps of personality, that will keep your followers coming back for more!

If you’re looking for inspiration, you can also follow #ADesignKit to check out designs from other users in the community.  
Free download: iOS

#5 Instagram Stories App: Create Text Graphics On-The-Go with Adobe Spark Post

While Adobe is most-commonly known for its professional editing software, Adobe Spark Post makes it easy for anyone to create graphics on-the-go, no design experience required.

App For Instagram Stories

This app for Instagram Stories has thousands of templates to choose from, including millions of free stock photos, filters, and fonts to help you create customized Instagram Stories content that perfectly aligns with your brand.

This Instagram Stories app is totally free to use, and will have you creating high-quality, on brand stories in just minutes!

Free download: iOS & Android

#6 Apps for Instagram Stories: Edit Fully-Customized Vertical Videos with Splice

Vertical video is now everywhere on Instagram!

That means now is the time to learn how to create and edit vertical video so you can be ready for 2019 and the future of Instagram marketing.

Splice, by the creators of GoPro, has everything you need to create a fully-customized vertical video. The app makes it easy to trim, crop, add effects, titles, animation, change speeds, transitions, and more!

Apps For Instagram Stories

You can also use Splice to add music to your videos, by selecting a soundtrack  from the in-app library or import from your iTunes. Once you’ve downloaded the app, simply upload a video from your photo library or record a new one to get started.

Free download: iOS (upgrade for $9.99 to remove their watermark)

#7 Instagram Stories App: Split Video Into 15-Second Clips with CutStory

Feeling frustrated with creating Stories in 15-second bits? Now you can avoid creating choppy stories, or splice an existing video into a continuous Instagram story, using the CutStory app!

Just import a video from your mobile device, and CutStory will cut it up and save it to your camera roll as fragments of 15 seconds (or any other length).

Apps For Instagram Stories

Your video clips are even exported in chronological order so there’s no confusion when it’s time to post. This app for Instagram Stories also allows you to add music, backgrounds or create slideshows with your videos if you’re looking for a quick edit before hitting ‘Export’.

Free download: iOS

#8 Apps for Instagram Stories: Create Animated Text Graphics with Hype Type 

Looking to add some life to your Instagram Stories captions? Create animated text graphics for Instagram Stories with Hype Type!

Hype Type is packed with whirling and swirling typography options that can help stop your audience in their tracks and keep them from swiping past your story:

To use a photo or video in your camera roll, just swipe up from the bottom of the app. From there, you can select the color combination and font you’d like. Hype Type is free to use, but you can pay in-app for upgrades.

Free download: iOS

#9 Instagram Stories App: Add Vintage Filters to Your Video with 8mm  

This year, Instagrammers have been going retro with vintage filters and templates to give their stories an old school feel. And 8mm app for Instagram Stories is one of the easiest ways to achieve the look!

Get creative by adding dust and scratches, retro filters, light leaks, and more:

Apps For Instagram Stories

To get started, just open the app, swipe through the filters and start recording! Once you’re finished, the video will be automatically uploaded to your camera roll and ready to add to your story.

Free download: iOS

#10 Instagram Stories App: Use the Smart Video Editor to Create Eye-Catching Content with Magisto

Grab your audience’s attention on Instagram by transforming your photos and footage  into eye-catching videos with Magisto’s powerful filmmaker.

With over 90 million users, this easy-to-use app for Instagram Stories is packed with powerful editing styles that will have you producing high-quality stories content in just 3 easy steps:

Low on video content? This app for Instagram Stories comes with premium stock footage from iStock for you to use.  Magisto’s smart video maker can even help you create a slideshow or video collage that feels like a true video using only photos.

Download: iOS & Android

#11 Apps for Instagram Stories: Professional Mobile Video Editing with Filmmaker Pro

If you want to take your video content to the next level, Filmmaker Pro is one of the best apps for Instagram Stories, because it allows you to create professional video content from your mobile device.

This robust video editing app is packed with tools to help you create high-quality video content, including expertly crafted filters, text overlays, transitions and more.  

Apps For Instagram

Note: This is a horizontal editor, so you’ll need to turn your screen and edit your video sideways.

If you want your Instagram Stories to get noticed, this is definitely an app worth investing in! Users can subscribe for unlimited access to all features and content offered for purchase within Filmmaker Pro.

Free download: iOS

#12 Instagram Stories App: Share Text Graphics That Stand Out with Over

Whether you’re sharing tips, inspirational quotes, or want to add a creative twist to your campaign, Over is a great app for Instagram Stories that lets you overlay text and graphics onto your photos and videos!

Over has a “gazillion” photos, fonts, graphics, templates and tools to choose from to help you create high-quality, on-brand content.


Pick a template or start from scratch; the options are seemingly endless. Their loyal community even has a #bestofover hashtag to help you find inspiration from other creators if you’re ever feeling stuck!

Free download: iOS & Android 

Grow Your Business with Instagram Stories

There are so many different photo and video editing apps for Instagram Stories to choose from, so you can really let your creativity flow! 

Just remember to create content that is a cohesive fit with your brand aesthetic and Instagram marketing goals while you’re crafting and creating with apps for Instagram Stories and designing templates. If you’d rather design your stories on your desktop, we recommend using Canva or Adobe Photoshop (you can download our free Instagram Stories Templates for Photoshop here). 

If you want to learn how you can grow your business with Instagram Stories, watch our free 30 minute video course to create a strategy behind your stories:

Written By

Lexie Carbone

Lexie is a content marketer at Later. She’s helped dozens of brands build their social presence and take their content strategy to the next level. You can connect with her on Instagram @lexiecarbone.