← Back to Blog
Pinterest, Product Updates

Later is Welcomed Into the Pinterest Marketing Partner Program!

Today we are happy to announce that Later has joined the Pinterest Marketing Partner program! We are excited to help our customers expand their visual marketing to Pinterest as we deepen our current integration with Pinterest scheduling and tracking.

later pinterest marketing partner

What is the Pinterest Marketing Partner Program?

When it comes to visual marketing, you can’t ignore the power of Pinterest. Pinterest is a great platform to help influence buying behaviour, as over 90% of users on Pinterest use the platform to plan purchases and over 70% find that content posted by brands is helpful.

With more than 200 million worldwide monthly active users and 100 billion Pins, Pinterest is the visual discovery  app people use to discover and save the things they want to do and buy.

By integrating with Pinterest’s Content Publishing API, Later helps businesses source, schedule, publish and measure content on Pinterest and optimize the overall experience for Pinners.

Pinterest Marketing Partners offer sophisticated marketing solutions that help brands get the most out of Pinterest. Each partner is highly vetted for both technical expertise and Pinterest expertise, so we are honored that Later has been accepted into the program.

As a content marketing partner, Later helps brands develop a strong organic presence on Pinterest. From organizing your visual content to scheduling Pins and tracking their performance, you can now successfully manage and grow your Pinterest account alongside your Instagram account using Later.

Want to learn more about how to grow your business using Pinterest? Check out our Beginner’s Guide to Using Pinterest for Business!


Grow Your Pinterest Presence with Later

Now that Later is a Pinterest Marketing Partner, we plan to enhance the Pinterest experience to give creators more capacity to execute their social media strategy.

We will be providing ways to improve cross-platform marketing and optimize content between Instagram and Pinterest, a unique opportunity that our community has been asking for.

Using Later, you can now easily plan, schedule, and publish the same photos across multiple social platforms like Pinterest, Instagram, Facebook, and Twitter.

But instead of just posting the exact same content to all platforms, Later allows you to easily tailor your captions and customize each post for each platform so it’s optimized for performance.

Our visual calendar planning allows you to manage all of your photos and videos in one place, and get a birds eye view of your visual marketing plan and strategy across all of these platforms.

And with new Pinterest Analytics, you can track your follower growth over time and track the popularity of your pins posted through Later. Pinterest Analytics is available on all paid plans, and you can learn more about how to use them here.

pinterest analytics

With nearly 2 million users, Later is a visual marketing platform for Pinterest, Instagram, Facebook, and Twitter. Sign up for free today!

Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter

Schedule Instagram Posts Easily schedule photos, videos & carousel posts with a few clicks Create Free Account
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn More
Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account
User-Generated Content Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Learn More
Schedule Instagram Stories Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Start Scheduling Stories
Instagram Hashtag Tools Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Get Started For Free