Social Media Marketing Packages: Pricing Tips, Examples, and More

Writing witty captions, editing photos, collabing with that hot new influencer—your to-do list as a social media marketer is always changing. So when you need to promote and price your services, things can get complicated. Sure, you could simply charge by the hour, but some tasks take a lot more skill and tools.

The solution? Offering social media management packages. They let you combine services and set rates based on what’s involved. You could offer different packages for content creation, influencer outreach, or even consulting.

Discover what makes a great social media management package with these 10 examples for inspiration.

Work smarter, not harder—use Later to streamline your services and build packages that sell themselves. Start your 14-day trial today.

What is a social media management package?

These packages are a collection of services to help brands grow their social media presence. They can include everything from creating memes to designing paid advertising campaigns.

As a marketer, social media management plans help you charge fair prices and set clear expectations. If a client asks for something that’s outside your agreement—such as an influencer collaboration—you can offer it as an add-on for an extra fee.

Clients often love these packages because they can see all the costs upfront. Plus, they might discover services they didn’t even realize were available (“Wait, someone can answer my Facebook messages?”) until they saw them on your website.

Here are a few standard formats for social media packages:

• Monthly: You commit to a specific amount of work or hours every month. For example, you might create 12 Instagram posts and 4 LinkedIn thought pieces.

• Tiered: These are pre-set bundles with different prices and levels of service. A basic package could include 20 photos, while the premium tier adds three short videos.

• Project-based: Clients pay for one-time projects, such as launching a paid Meta ad campaign or building out a six-month content calendar.

Many freelancers and agencies also offer custom social media management plans. That way, clients can mix and match services to get exactly what they need (and nothing they don’t).

These packages can help you attract all sorts of clients. Small businesses often use them to plan and manage campaigns without shelling out for a full-time marketer. Creators may buy packages to take over everyday posting and delete harsh comments. And even internal teams at major companies may rely on them for one-off projects or busy periods.

What does a social media management package include?

Most social media packages for clients include a few key services to help grow their accounts and keep everything running smoothly.

1. Social media strategy development

Take the time to audit each client’s channels to see what’s working and what definitely needs a revamp. You should also work with them to define their brand voice. One client might prefer to keep it classy and professional, while another is obsessed with Nutter Butter’s absurd TikToks and wants something just as playful.

Once you’ve got a solid foundation, design two to four content pillars that fit your audience’s interests. Use these to plan your posts.

TIP: Kickstart your planning with these downloadable strategy templates.

2. Content creation and scheduling

It’s no secret that social media algorithms tend to favor accounts that post consistently. A content calendar tool will help you stay organized and bulk schedule posts. You might share educational Instagram Reels on Mondays, Pinterest photos on Wednesdays, and so on.

Of course, you’ll also need to make the content itself. Focus on creating visual assets like photos and videos that fit the brand voice. When it’s time to post, Later’s caption generator can help you brainstorm the perfect captions.

3. Engagement and community management

The job isn’t over when you click “post.” Engage your client’s community by kickstarting conversations and inviting followers to weigh in (“What shoes are you rocking this summer?”). You could even encourage them to share user-generated content.

Be sure to reply to comments and DMs, too. Tools like Later’s social inbox let you manage multiple accounts in one place, so you’ll never miss a chance to connect. Set aside time every day to respond to and moderate comments from the inbox.

4. Performance tracking and reporting

Likes and positive comments may warm your heart, but they don’t tell you everything. Use social media analytics dashboards to gather more in-depth metrics, such as impressions and profile clicks.

These tools also make it easy to create and share monthly reports with your clients. That way, you can back up your recommendations with concrete data.

5. Account setup and optimization

Clients often need help setting up new accounts and improving their existing ones. These services usually include:

• Writing snappy bios

• Adding logos, profile photos, and other branding elements

• Using relevant keywords and trending hashtags to help users find your content

TIP: Use our link in bio tool to connect your clients' social profiles to their websites and mailing lists.

6. Campaign management

When it comes to handling the nitty-gritty details of campaigns, many businesses turn to the pros.

Managing campaigns often looks different on each platform. On TikTok, for instance, you could share behind-the-scenes videos to get followers excited about a product launch. Meanwhile, Pinterest users prefer aesthetic product photos.

Offer to coordinate paid and organic content to reach the most followers. You could also connect with influencers to see if they’re willing to do an unboxing video or review products.

TIP: Use Later to schedule campaigns and manage content across multiple platforms. Try it free for 14 days.

How much should you charge for a social media package?

Figuring out social media services pricing can be tricky. You definitely don’t want to scare off clients with sky-high prices, but you don’t want to sell yourself short. Here are a few considerations to help you get it right.

1. Understand the client's needs and budget

Take the time to really get to know your client and their goals. Are they trying to double their audience or stay in touch with existing followers? Do they want to focus on paid or organic campaigns?

Questions like these will help you make sure you’re on the same page and come up with a ballpark estimate.

2. Evaluate the scope of work

Consider the amount of work and how much time it will take you. A simple Instagram story might only take 10 minutes, while adapting content across different platforms is much more time-consuming. Adjust your pricing based on the effort and knowledge involved.

3. Choose a pricing model

Freelancers and agencies typically use these standard pricing models:

• Hourly: A set rate for every hour of work, which is useful when you don’t know how long something will take

• Retainer: A flat fee that covers a certain number of hours or tasks per month (excellent for long-term clients)

• Project: A fixed fee per project, no matter how many hours you spend on it

4. Factor in your tools and subscriptions

Your rate should cover software and any equipment you’ll need for the project. For example, you might add the cost of a Later subscription if you use our scheduling and analytics tools.

5. Benchmark against competitor pricing

Research what other agencies and freelancers are charging in your market. And resist the urge to try to undercut their pricing. You’ve worked hard on your skills, so don’t undersell them.

6. Consider offering tiered pricing or add-ons

Give your clients more flexibility by providing different levels of freelance social media packages. That way, you can attract small businesses with shoestring budgets, big-time creators, and everyone in between.

10 examples of social media management packages

Ready to start brainstorming your new bundles? Check out these example social media packages for inspiration.

1. The complete social media marketing package

Some clients want to outsource every aspect of their social media. This all-in-one package should include:

• Strategy

• Content creation

• Publishing

• Analytics

• Community management

This type of package takes the most time and effort, so consider requiring a three- or six-month retainer. This will help you plan your workload (and avoid stress if your biggest client suddenly decides they don’t need help after all).

2. Social media advertising add-on

Bidding strategies and retargeting campaigns can make even the calmest clients feel stressed. Offer to take over their paid campaigns to help them get better results. You can provide this service as an optional add-on or bundle it with organic content creation.

3. Platform-specific management

Sometimes clients only need help with one platform. For example, they might have a successful Facebook page but not know where to even begin with TikTok. (Viral dances? That silly skit all their competitors are doing?) Meet this demand with single-platform packages, such as Instagram-only or LinkedIn-only services.

TIP: Use Later’s Instagram scheduler to auto-post Reels, Stories, and more.

4. Scheduling & publishing only

Big-time creators and companies may already have tons of content. They just need an expert to help them share it. This package should include calendar planning and bulk scheduling.

TIP: Later’s best time to post tool analyzes past engagement and recommends the ideal posting times.

5. Community management

Social media is all about, well, being social. But busy business owners and marketers don’t always have time to keep up with their followers.

Help them stay engaged with daily responses, interactive content (like Instagram polls), and user-generated content contests. This package should also include sentiment tracking so you can spot and address any complaints quickly.

6. Visual content creation

Platforms like Instagram and TikTok are all about the visuals. Create customizable packages to fit each client’s needs and style. For example, one business might want branded graphics and high-quality product photos. Another may love carousels and Reels that feel authentic and casual.

7. On-site content creation

It’s natural for businesses to want to show off their employees and products. But shooting great photos and videos takes the right eye and a decent camera.

Give clients a hand with an on-site content creation package. Photoshoots are always popular, but you could also film branded videos. Or create an add-on for a live content day, where you follow their team around for interviews and behind-the-scenes moments

8. Influencer outreach coordination

Over half (63.8%) of brands plan to collaborate with influencers in 2025. That means it’s the perfect time to offer an influencer package.

Help clients find the best influencers and create briefs to introduce their brands. You can also handle collecting and sharing content for a smooth campaign.

9. Social media consulting

Some clients already have in-house marketing teams, but they may be struggling to get an audience. Lend them your expertise with a consulting package. Start by auditing their social media profiles to see where they can improve. Then you can offer strategy and training sessions to help them get better results.

10. Software training or onboarding

Are you the go-to person whenever someone has a tech problem? Put that knowledge to good use by offering a training or onboarding package for marketing software.

For example, you could teach clients or teams how to use Later to manage their social media profiles. This could involve everything from walking them through how to use social listening tools to demonstrating how to schedule posts.

TIP: Brush up on your tech skills with Later’s downloadable resources.

How Later helps you deliver and scale your services

Social media management packages are a great way to promote your services and charge competitive rates. Of course, you’ll still need the right tools to deliver what you’ve promised—especially as your client base grows.

Later is exactly what you need to level up your marketing. Automatically schedule and publish content across all the major social media platforms. That way, clients can trust that you’ll always share their posts at the perfect time (even when you’re on vacation or sipping your morning coffee).

You can also easily organize and repurpose content from a single dashboard. A TikTok video can quickly become an Instagram Reel or vice versa. After all, why start from scratch when you already have brilliant content ready to go?

Plus, Later offers handy tools like hashtag suggestions and a caption generator. These features can speed up the research process and spark new content ideas. That gives you more time to meet with clients and focus on big-picture strategy.

Social media analytics is another major perk. You can track performance data in real time, so you never have to guess how your content is doing. And if something’s just not working—maybe this brand's audience doesn't care about pet videos after all—you can switch up your strategy before you get too invested.

Later is totally scalable, too. Whether you have two clients or 20, our platform will help you crush deadlines and keep everyone satisfied.

Ready to streamline your service offerings? With Later Social, you can manage content, track performance, and scale your business—all in one place. Start your free trial today.