Looking to learn from an Instagram marketing podcast?
Podcasts are an easy and relaxed way to learn about Instagram marketing on your morning commute, but they can also be filled with great and actionable tips to help you grow your account!
We’ve rounded up 7 of the best Instagram podcast episodes that will help you perfect your influencer marketing strategy, get more engagement, and make more sales on Instagram.
Instagram Marketing Podcast #1: Learn How to Make Waves Online
Waves Social Podcast is the perfect listen for marketers, entrepreneurs, and brand builders who want to make waves online. The hosts sit down with tastemakers and the strategic minds behind some of the most engaged communities and up-and-coming brands.
How it can help your Instagram marketing:
If you’re curious about B2B marketing on Instagram, this episode is for you. Taylor Loren, Head of Content Marketing at Later, sits down with Mitzi and Mike to talk about how she and the team keep up with Instagram product features, how to be authentic, and much much more.
Host: Mitzi Payne and Mike Payne
Duration: 49 minutes
Link: iTunes
Instagram Podcast #2: A Look at Influencer Marketing from One of Its Founding Mothers
Since it launched in 2015, Girlboss Radio has showcased over a hundred world-class entrepreneurs, CEOs, creatives, and artists — and this episode is no different.
In the podcast, Amber Venz Box, founder of rewardStyle and LIKEtoKNOW.it, deep-dives into the world of Instagram influencer marketing.
While the episode doesn’t offer much in the way of actional tips, it does shed light on the history of influencer marketing, as well as the trends and forces that are driving it today.
Benz Box also offers a bright outlook on how to create successful brands online, highlighting some of her own successes.
How it can help your Instagram marketing:
If you’ve ever thought about running an influencer marketing campaign on Instagram, this podcast episode might just be the thing to push you over.
Hosts: Amber Benz Box & Sophia Amoruso
Duration: 57 minutes
Link: iTunes
Instagram Podcast #3: A (Short) History of Instagram from its Founders
How I Built This is all about diving into the stories behind some of the world’s best-known companies… so of course there’s an episode featuring Instagram co-founders Kevin Systrom and Mike Krieger!
What’s so great about this episode is that it doesn’t dwell on Instagram’s (many) successes but looks at its failures too.
Like many founder stories, Instagram’s ascent from small-time photo-sharing app to global behemoth wasn’t without its setbacks. And Systrom and Krieger openly discuss these setbacks in a frank and open manner.
As Systrom says in the interview, “I think the best thing for any entrepreneur is failure.”
How it can help your Instagram marketing:
Beyond being extremely inspirational, it’s also extremely fascinating to hear about the conception and birth of Instagram from its two founders.
Hosts: Kevin Systrom, Kevin Krieger & Guy Raz
Duration: 33 minutes
Link: iTunes
Instagram Marketing Podcast #4: Build an Effective Instagram Marketing Strategy with Jennifer Puno
Like Girlboss Radio episode, this The Influencer Podcast interview with Jennifer Puno takes a peek at the world of influencer marketing. But rather than focusing on its history, this episode looks at influencer marketing from the ground-up.
Over the course of the podcast, Jennifer Puno, a digital entrepreneur and founder of PeopleMap, walks listeners through her steps of effective social media marketing, including how she grew her Instagram from 0 to 80,000 in just a year.
It’s comprehensive. Clocking in at 1 hour and 22 minutes, Puno outlines a broad strategy, offering a ton of tools and tips for building your influence on Instagram.
How it can help your Instagram marketing:
From tips on how to capture more personality in your Instagram posts to advice on engaging with your followers, Puno outlines a clear and effective strategy for Instagram growth that isn’t limited to Instagram influencers.
Hosts: Jennifer Puno & Julie Solomon
Duration: 1 hour, 21 minutes
Link: iTunes
Instagram Marketing Podcast #5: Learn How to Promote Your Courses on Instagram with Alex Tooby
Alex Tooby is a frequent guest at Later. And why not? With her flourishing Instagram marketing business, Tooby knows how to drive big results on Instagram.
Despite focusing mainly on how Tooby promotes her own courses on Instagram, this Femtrepreneur podcast episode covers a range of topics, including how to curate a beautiful Instagram feed, building an email funnel, and, of course, converting followers into customers.
Speaking from her own experience launching courses on Instagram, Tooby builds a clear and effective strategy on how to monetize your account (with tons of examples along the way!).
How it can help your Instagram marketing:
A lot of people are wondering not only how to launch a course or campaign on Instagram, but also how to track their success and drive better future results. Tooby covers all of these steps and more in this podcast episode.
Hosts: Alex Tooby, Mariah Coz & Megan Minns
Duration: 56 minutes
Link: iTunes
Instagram Marketing Podcast #6: Sell More Products on Instagram with Tips from Rachel Hollis
With nearly 150k followers, serial entrepreneur, Rachel Hollis, is no stranger to driving business results with Instagram — and that’s the focus on this episode.
Over the span of 43 minutes, Hollis dishes on her Instagram secrets, including how she uses the platform to increase sales and engage with her audience in an organic way.
What’s so great about this episode is that Hollis outlines her strategy in an ultra-clear and engaging way, covering a wide-range of topics in a short amount of time.
And while the focus is mainly on how to drive ecommerce sales with Instagram marketing, it’s definitely worth a listen for anyone who’s trying to build a more engaged audience on Instagram.
How it can help your Instagram marketing:
Hollis herself is very experienced when it comes to making sales on Instagram. Whether it’s your side hustle or full-time gig, this episode is filled with great tips to achieve greater success when selling on Instagram.
Hosts: Rachel Hollis
Duration: 43 minutes
Link: iTunes
Instagram Podcast #7: How to Create a Healthy Relationship with Instagram, with Ryan Weiss
Caroline Lee is a creative businesswoman based in LA, and her new podcast Out of Line is shedding light on the other side of your favorite social media personalities. Her podcast interviews various social media influencers about a topic that they don’t usually share online, and there’s also a bonus episode with each guest discussing their personal social media practices.
The podcast quickly became a success, and it’s worth checking out all their episodes! But one of our favorites is the Social Media Q&A with Ryan Weiss, from Waking Up With Ryan.
This episode is less about strategic tactics to grow your account, and more about how you can create content that resonates, without millions of Instagram followers. Plus, Ryan shares his tips for creating a work/life balance that actually works for your life.
How it can help your Instagram marketing:
Real talk: when you’re using Instagram for business, sometimes it can be hard to disconnect from your screen and find a healthy balance between your real life and your internet life.
At the 18 minute mark, Ryan shares a powerful anecdote about why we feel so addicted to our phones, and offers his tips on how you can create healthy boundaries with social media. Because your Instagram isn’t worth anyone if you’re burned out, right?
Host: Caroline Lee
Duration: 35 minutes
Link: iTunes
Bonus! Free Instagram Training Resources:
Looking for more Instagram marketing tips? Check out these free resources from Later:
How to Use Instagram Stories for Business (Video Course)
Get Your Instagram Together in 30 Days (Email Challenge)
How to Create Your Instagram Aesthetic (Video Course)
5 New Ways to Get Followers in 2018 (Video Course)
How to Get Your First 1000 Instagram Followers (Video Workshop)
Want more Instagram marketing training? Stay up-to-date with everything you need to know to be a great Instagram marketer by subscribing to the Later newsletter!
