← Back to Blog
Marketing

How to Set Up a Video Recording Studio at Home on a Budget

Have you ever thought about setting up a home video studio?

Social distancing may have put content production plans on hold, but now is a great time to get creative — and you’ll be amazed at what you can achieve!

In this blog post we’ll share our top tips on shooting professional-looking video for Instagram, YouTube, and beyond, as well as all of the equipment you’ll need to set up your new home video studio:

How to Set Up a Home Video Studio: Equipment Checklist

First things first, you’ll need to get set up with the right equipment for your new home video studio.

And the good news is that you can create an awesome studio on almost any budget, as long as you’re prepared to get a little creative.

Here are our top equipment recommendations, from our professional picks to options for beginners on a budget:

Beginners on a Budget

BUDGET-FRIENDLY TIP: Skip the professional backdrop and use items from your home for an extra pop of personality and style!

If you’re feeling ready to take it to the next level, here’s a list of what the Later team has used and approved if you’re setting up filming at home, in the office, or in a studio space!

Professional Picks

6 Pro Tips for Setting Up a Home Video Studio

Once you’ve got your equipment list in order, you’re all set to start creating video content at home.

But before you jump right in, here are 6 pro tips to help keep your content on track: 

Shooting Video at Home Tip #1: Set Up a Branded Background

One of the easiest ways to make your home videos look more professional is by setting up a branded backdrop.

At Later, we use seamless backdrop paper in our brand colors to add an extra branded element to our Screen Time with Later series:

Using backdrop paper is a quick and easy way to create a consistent backdrop for your home video studio, but you can also get creative and add personality to your video setup with different household items.

Consider your brand aesthetic and how you can support this through different props and accessories. Plants, desks, ornaments, chairs, and feature walls can all help to add character to your videos — so it’s a great idea to experiment with different settings that align with your brand’s voice.

If you’re looking for more tips on how to create branded video content, check out our How to Edit Instagram Videos to Match Your Brand Aesthetic blog post! 

Shooting Video at Home Tip #2: Keep Lighting Consistent

If you want to create professional-looking video content, having a good lighting set up is essential. The better your lighting, the less your camera will have to work to make up the difference, which means the quality of your content will be much higher.

But a good lighting setup doesn’t have to break the bank. Working with natural light or an affordable ring light can often deliver really high-quality results.

Make sure the subject of your shot is facing the direction of the light, and that there are no unwanted shadows being created by objects between your light source and subject, like your camera or tripod.

Once you’ve got your positioning locked down, it’s important to keep your lighting consistent. Direct sunlight can often change as clouds pass and the sun changes position, which can make cutting and editing a seamless video together very challenging.

To combat this, shoot in a space that is well lit with deflected natural light rather than direct sunlight, or use an artificial lighting setup instead.

Shooting Video at Home Tip #3: Add a Second Camera for Shot Diversity

If you’re looking to level-up the caliber of your video content, try adding a second camera into your setup.

If your primary camera is directly in front of the subject of your shot, add a secondary camera between 45 and 90 degrees from it.

You can then cut between your primary and secondary footage in the edit, making your final video much more dynamic and interesting. Check out how plant delivery brand Patch does this in their IGTV videos:

Make sure your settings are consistent across both cameras, and shoot with the same orientation, dimensions, and format where possible. This will make editing the different footage together much easier!

PRO CAMERA TIP: Perform a white balance on both cameras at the same time, in the same lighting.

Shooting Video at Home Tip #4: Set Down Floor Markers

One of the hardest things about shooting video content from home can be that it’s all too easy to take a quick coffee break.

Changing positions during takes can make it difficult to edit your videos smoothly, so it’s a good idea to set down floor markers in your home studio. Create a cross using 2 pieces of masking tape for extra precision.

In our recent TikTok for Brands workshop,  co-founder at Storyluxe and viral creator Nichole Ciotti shared how she does this to create the perfect transitions in her TikTok videos. 

 “For flawless transitions, you want to move as little as possible, which is difficult when you’re going to get different props. My number one tip is to mark where you’re standing […] so you can come back to the exact same frame.”

nichole ciotti, Co-founder at Storyluxe

Setting down floor markers will help you know exactly where to pick up from between each take, and keep the consistency of your shots on point.

Want to learn more about creating TikTok videos at home? Tune in to our free 30-minute TikTok for Business workshop that walks through everything you need to know about publishing your first TikTok! 

 

Shooting Video at Home Tip #5: Always Do an Audio Check

Audio can often be one of the biggest challenges when it comes to creating video at home, as you never know when a car alarm, neighbor’s music, or passing vehicle will disrupt your video’s audio.

Fortunately, there are some ways to make your audio as reliable as possible at home.

First up, make sure your home studio is optimized for good audio. If you’re shooting in a small space that is prone to echos, try adding some soft furnishings to absorb the sound waves and reduce the reverb.

Take audio into consideration as you plan your shooting schedule, taking advantage of the quieter times of day.

For an extra level of sound quality invest in either a clip-on mic (for interviews) or a shotgun mic (for a broader level of sound), which can be used on both professional cameras and camera phones.

PRO AUDIO TIP: Record your subject doing a single loud clap before you start your video. This will help you to easily sync your audio to your visual footage in the edit!

Shooting Video at Home Tip #6: Shoot B-Roll for Cover-ups + Cutaways

If you’re new to the world of video content creation, b-roll could be the edit savior you’ve been looking for.

B-roll footage is anything outside of the main shot setup of your video — such as a cutaway of someone’s hands, or a closeup of a notebook.

This extra footage is great for adding more interest to your final video, and more importantly, it provides a valuable safety net that you can rely on to hide any bloopers or bad visuals.

Check out how Clever uses b-roll footage to add variety and interest to their IGTV series:

And that’s it! With these simple tips you’ll be creating professional video content from home in no time.

Will you be setting up your own home video studio this summer? Let us know in the comments!

Video scheduling is available now on all of Later’s paid plans, starting at $9/ month. Upgrade now to get access!

 
 

Like This Post? Pin It! 📌

Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

Schedule Instagram Posts Easily schedule photos, videos & carousel posts with a few clicks Create Free Account
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn More
Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account
User-Generated Content Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Learn More
Schedule Instagram Stories Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Start Scheduling Stories
Instagram Hashtag Tools Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Get Started For Free