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Your Guide to Smarter Influencer & Social Marketing

Explore data-driven insights, expert tips, and resources to take your brand to the next level in the creator economy.

Industry Data

5 min read

Later Hits $2.4B GMV Milestone, $250M in Creator Payouts

One year after acquiring Mavely, Later proves creator marketing has become a core performance channel driving real revenue.

By Alana Willis

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Our Picks

A roundup of Later’s top social media and influencer marketing tips to fuel your growth

  • Later Hits $2.4B GMV Milestone, $250M in Creator Payouts

    By Alana Willis

    Later Hits $2.4B GMV Milestone, $250M in Creator Payouts
  • What Separates Influencer Marketing Leaders from Everyone Else in 2025?

    By Alana Willis

    Later 2025 State of Influencer Marketing Report now available for download
  • The Infrastructure Shift: What Mature Influencer Programs Looked Like in 2025

    By Alana Willis

    The Infrastructure Shift: What Mature Influencer Programs Looked Like in 2025
  • The Creator-First Holiday Marketing Guide for Brands

    By Alana Willis

    The Creator-First Holiday Marketing Guide header
  • Master the 15-Second Sales Funnel: TikTok Shop Creator Strategy for the Holidays

    By Alana Willis

    Master the 15-Second Sales Funnel: TikTok Shop Creator Strategy for the Holidays
  • Later Named a Leader in Influencer Marketing Platforms by G2 for Fifth Consecutive Year

    By Alana Willis

    Later Named a Leader in Influencer Marketing Platforms by G2 for Fifth Consecutive Year
  • Why Creator Autonomy Drives Better Campaign Results

    By Alana Willis

    Why Creator Autonomy Drives Better Campaign Results
  • How to Build a Social Workflow That Runs Without You

    By Sarah Kett

    How to Build a Social Workflow That Runs Without You
  • How YouTube Creators Build Holiday Momentum That Lasts All Year

    By Alana Willis

    How YouTube Creators Build Holiday Momentum That Lasts All Year
  • The $50K Opportunity in Underserved Holiday Campaigns in 2026

    By Sam Lauron

    The $50K Opportunity in Underserved Holiday Campaigns in 2026
  • Your Brand Has Entered the Chat: A Complete Guide to Snapchat's Sponsored Snaps

    By Alana Willis

    A Complete Guide to Snapchat's Sponsored Snaps

Ready to grow your brand in the creator economy? Discover how Later’s tools and team can help👉