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Fundraise for Nonprofits & Charities with Instagram Live Donations

Launching today, Instagram Live Donations will make fundraising for charities and nonprofits a cinch!

Now when you host an Instagram Live, you can choose from hundreds of nonprofits to host a fundraiser for, with 100% of the proceeds going to the charity.

Here’s everything you need to know about setting up Instagram Live Donations!

instagram live donations

Instagram Live Donations: What is it & How Does it Work? 

Amid the COVID-19 pandemic, Instagram has been working hard to find ways to bring communities together, combat fake news, and now raising much-needed funds.

Today, Instagram released a brand new feature to Instagram Live that will allow you to choose a charity or a nonprofit to donate to.

Now when you host an Instagram Live, you can encourage your followers to donate and lead a conversation on why you care deeply about this issue.

Or if you are a charity on Instagram, it’s a great way to connect with your followers and explain how their donations are being used.

If you are a nonprofit or charity, Later offers a 50% discount on an annual subscription for our paid plans! Get in touch with us here to find out more — we’d love to help you continue doing great charitable work!

How to Use Instagram Live Donations  

Setting up Live Donations is really simple — just follow the steps below to set started!

  • Tap the camera icon in the top left of your Instagram Feed to open Instagram Stories
  • Swipe all the way right until the Live camera is open
  • Tap Live at the bottom of the screen and select Fundraiser to choose a nonprofit to support
  • That’s it — your Instagram Live will begin with a dedicated box at the bottom of the screen highlighting your charity

Once you begin your Live broadcast, you can see how many people are supporting your fundraiser and the amount of money raised in real-time.

You can also tap View to see a breakdown of your donors and individual contributions, plus you can give a wave to say thank you!

Instagram also announced that 100% of the money raised through the donate function goes directly to the nonprofit — unlike a lot of fundraiser platforms, Instagram is not taking a cut from the donations.

Want to know more about running an Instagram Live? We share everything you need to know in this step-by-step guide

Instagram Live Donations Shared on Instagram Stories

To make Instagram Live Donations even more social, Instagram partnered with Brazilian community illustrator @leonatsume to create a custom “I Donated” sticker.

When you donate to a nonprofit fundraiser on Live or in Stories, you can now get access to the new sticker that you can use on any of your stories, but only for a limited time.

When you use the sticker, your story will be added to a combined Instagram Stories post for your followers to see, to spread more awareness, and hopefully raise even more funds.

This shared Instagram Stories post will appear at the front of the line in your Instagram Stories feed on your Home page — that’s prime real estate to give a shoutout to a good cause.

This new feature, along with Instagram’s latest release of Instagram Live on desktop will make bringing communities together a lot easier.

So it might be time to kick off your first Instagram Live for a good cause!

Want to be the first to know of all Instagram’s announcements? Stay up to date with the Later newsletter — trusted by over 3 million marketers! 

Written By

Nikki Canning

Nikki is Later’s Blog Editor. She’s worked in digital media in Dublin, London, and Sydney & loves nothing more than hitting “publish” on a new post. On a weekend, you’ll find her outdoors with her dog, Arlie, or scrolling Instagram to plan her next adventure — follow along on @nikkitravelled.

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