Instagram Live Badges: How to Use Instagram’s New Monetization Feature

By Nikki Canning

Published October 21, 2020

4 minute read

In a nutshell, think of Instagram Live badges as “tips” for your favorite Instagram influencers during a Live stream.


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Instagram Live badges are the latest feature release aimed at helping influencers make money. But how do they work?

In a nutshell, think of badges as “tips” for your favorite Instagram influencers during a Live stream, but there’s opportunity for them to be so much more.

We’re jumping into the details and sharing everything we know about Instagram Live badges:

What Are Instagram Live Badges?

Never heard of badges? Don’t worry, it’s a pretty new monetization concept on social media but it’s about to pick up speed!

And, Instagram is currently rolling out the feature to over 50,000 creators, so keep your eyes out — it could be on your profile sooner than you think!

The concept of “badges” plays off a popular feature within Twitch and TikTok, which allows followers to “tip” creators during live streams.

Instagram’s Jon Youshaei recently hosted a live session to demo exactly how the new feature will work:

The session showed how viewers can buy a badge during a broadcast and select from 3 levels of “hearts” — each with a different pricing tier.

Talking about why Instagram has developed this new feature, Youshaei explained: “Ultimately, you need to make money to be sustainable [as a creator] — so you can continue your passion and turn it into a profession.”

In recent months, Instagram reported an increase in Instagram Live streams leading to a 70% increase in views from February to March 2020.

According to the press release: “Live has helped creators and businesses stay connected to their followers and bring people together. With badges, creators can generate income from the content they’re already creating.”

The launch of badges on Instagram Lives not only creates a new revenue stream for creators, it also works to develop a sense of exclusivity on the platform.

With the new feature, viewers can purchase a badge during a Live video that will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.

So it’s a way for followers to show their support to creators while building a sense of VIP community.

Instagram via. TechCrunch

In a statement about the new feature, Instagram COO Justin Osofsky said: “These are additional steps in our work to make Instagram the single best place for creators to tell their story, grow their audience, and make a living.”

Want to know more about the latest monetization features to drop on Instagram? Check out this blog post for info on how to boost your revenue stream on Instagram!

How Do Instagram Live Badges Work?

Badges are available in 3 different levels, based on the number of hearts available to purchase.

Viewers can buy one heart for $0.99, two for $1.99, or 3 for $4.99. It’s reported that initially, creators will receive 100% of the revenue from Instagram Live badges sales.

Creators can see how many hearts a viewer has purchased thanks to a visual icon in the chat stream, making it easy to see who is supporting them for a shout-out.

According to fitness influencer @charleeatkins: “Badges in Instagram couldn’t have come at a better time for fitness creators like me. It’s an easy way to channel the love we already see in our Live feeds so we can continue building and creating for our fans.”

For influencers like Charlee Atkins, this new revenue stream could make a real difference to how they earn from their platform. In the future, every Instagram Live they host as the opportunity to make them money.

ICYMI: Instagram have released a ton of new tools and features to help brands, businesses, and influencers make money on the platform. Check out this blog post for all the details!

How to Get Instagram Live Badges for Your Profile:

The good news is that badges are coming to Instagram very soon. But the bad news is that it’s still being rolled out to creators.

After testing with a small group of creators, Instagram is now rolling out badges to over 50,000 creators.

Instagram audiences across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico are tipped to be the first to get access, so if you’re in those markets, it could be on your profile sooner than you think!

To get early access to badges you need to fill out this form!

Instagram Live badges are just the beginning of new monetization opportunities for influencers on the platform, so we’re excited to see how this will unfold!

Want to stay up-to-date on all of Instagram’s new features and announcements? Sign up the Later newsletter and you’ll be the first to know!

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