To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential. With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. However, finding the right LinkedIn strategy isn’t always easy, and it can take some trial and error to find what works for
Published February 16, 2021
To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential.
With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness.
However, finding the right LinkedIn strategy isn’t always easy, and it can take some trial and error to find what works for your brand.
To help you get started, we’re sharing 8 ways to use LinkedIn for business:
Why Should You Use LinkedIn for Business?
If you’re not already using LinkedIn for business, you could be missing a huge marketing opportunity.
Unlike other social media platforms, people come to LinkedIn specifically to see business-related content — a focused intent that can be super valuable for brands looking to grow online.
In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook.
Plus, thanks to several new features, LinkedIn is now a go-to platform for driving meaningful connections — with conversations increasing by 55% on the platform within the last year.
As a business, being involved in these conversations allows you to nurture a dynamic network, build a stronger sense of community, and even drive sales for your brand.
One of the best LinkedIn tips for business is to post consistently. And the best way to do this is by brainstorming and creating your content in advance.
Take the time to think about your content pillars and goals for the platform.
Do you want to increase brand awareness? Drive traffic to your site? Position your CEO as a thought leader?
Some content ideas include:
Thought leadership pieces
Announcing launches or updates
Sharing new employee hires or open positions
TIP: Use the LinkedIn News feature to join trending conversations or find future content ideas!
#3: Share Videos and Images
Sharing videos and images on LinkedIn is a great way to grab your audience’s attention. Take a look at how communication software brand Slack uses bright and eye-catching graphics in their posts:
Slack also uses video content to boost engagement. Their short, animated videos frequently receive tons of views:
As LinkedIn becomes more and more of a visual-first platform, image and video posts will likely be prioritised on the newsfeed.
Video content typically captures a viewer’s attention for longer — and the longer a viewer engages with a piece of content, the more likely the LinkedIn algorithm will boost that content to a broader audience.
TIP: Make posting visual content easier by aligning your LinkedIn strategy with your other social media platforms!