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How to Use Instagram’s New Support Small Business Sticker

There are lots of ways to support small businesses during COVID-19, including using the new Support Small Business sticker for Instagram Stories!

Announced just yesterday, the new sticker was created by Instagram to help people discover and support small businesses during COVID-19 — and it’s already getting a ton of use.

Here’s everything you need to know about Instagram’s new support Small Business Sticker for Instagram Stories:

support small business sticker

Ever since COVID-19 took hold globally, Instagram has been laser-focused on providing tools and features to support small businesses. There’s the food delivery & gift card stickers Instagram rolled out in mid-April, Facebook’s new small business grants program, and a lot more!

And now they’ve announced a new Support Small Business sticker for Instagram Stories!

support small business sticker

With the new sticker, people can mention the small businesses they love directly in the sticker to give their followers a preview of the account. When people use the sticker, their story will be added to a shared Instagram story, so their followers can see it along with other businesses that people they follow are supporting.

This is a great way to help businesses reach new customers and stay connected to the people they serve.

How to Use Instagram’s Support Small Business Sticker

To use Instagram’s new sticker, open the stories camera, and snap a photo or video as you normally would.

Once you’re happy, open the stickers tray and select the Support Small Business sticker.

support small business sticker

Next, type the name of the small business you want to support.

support small business sticker

You can tap the sticker for more options and styles.

support small business sticker

And that’s it! Once you hit publish, your story will be added to a shared Instagram story, so your followers can see it along with other businesses that people they follow are supporting.

support small business sticker

When someone views your story and taps the sticker, they’ll see a small pop-up with details about the business you tagged.

support small business sticker

The business you tag will also receive a notification and can choose to repost the content to their own stories or send you a DM to say thanks.

If you’re interested in checking out all of the tools, features, and resources that Instagram has launched to help small businesses during COVID-19, you can check out their directory here.

And if you have an Instagram business profile, you can also check out the Business Resources section of your account (at the top of your profile) to stay informed about the latest tools and resources that can help during this time.

business resources instagram

What do you think of Instagram’s new Support Small Business sticker? Let us know in the comments!

Like to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest Instagram news, tips, and more!

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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