Holiday Marketing Ideas: 7 Ways to Stand Out on Social Media this Season
Need some holiday marketing ideas? Can’t say that we blame you! The holidays are a season of frenzy for social media marketers. With Thanksgiving, Black Friday, Cyber Monday, and then the holidays, November and December are peak season for shopping. In fact, these two months drive 30% more revenue for ecommerce businesses than the rest of the year!
Considering that 92% of holiday shoppers will research or buy gifts online, now is the time to brainstorm holiday marketing ideas and get your social media feeds in tip-top shape! Use these holiday marketing ideas to cut through the social media noise and truly engage with your customers during the holiday season.
1. Show Off Your Fun Side with Instagram or Snapchat Stories
Taking your followers behind-the-scenes is an awesome way to build a deeper connection with your brand, and one of the best ways to do this is with social media. Creating a series of fun videos on Instagram Stories or Snapchat is a great way to give your audience a peek at your company culture over the holidays!
Last week, Snapchat users awoke to find a Christmas carol-themed filter, which transforms its subjects into five different carollers, each holding either one of Starbucks’ new holiday cup designs, or a book of “Red Cups Return” sheet music.
This year, Macy’s experimented with Instagram Stories to broadcast behind-the-scenes footage of their Thanksgiving Day Parade in New York City. Those who tuned-in were able to catch live shots of the on-street performances, and a variety of additional content exclusive to their Instagram feed.
2. Run a Holiday Marketing Hashtag Campaign
Branded Instagram hashtags are a great way to help spread the word about your business, find content created about you by your followers, and, of course, promote holiday campaigns! If you’re using Instagram for business, a great strategy is to create a holiday hashtag around your brand and encourage your followers to share content surrounding it.
One brand that continues to make a big impression with shoppers during the holiday season is the lifestyle brand Anthropologie. For the past two years, they’ve used their branded hashtag #anthrowindows to interact with their followers. A simple search for #anthrowindows returns thousands of pictures of Anthropologie’s holiday window displays, past and present.
Lululemon also created a holiday hashtag this year. In mid-November, the atheltic apparel company launched their #theairoutthere hashtag, along with a branded video, to help people forget about the stresses of the holiday season, and take the time to enjoy the outdoors.
3. Create an Exclusive Social Media Holiday Discount
To make your social media audience feel a little more special during the holidays, offer them some exclusive deals. One easy way to do this is to offer rewards or discounts just for your social media followers. Whether it’s a giveaway that’s exclusive to your Snapchat friends, or a 10-20% discount code that can only be found on Instagram, giving a little can result in a lot!
A great example comes from Blurb Books, an online service that allows users to create and publish photo books. In order to start early with holiday sales, they recently posted a discount code on their Instagram feed that gave their followers a 35% discount on photo books.
4. Holiday Marketing Idea: Create a Download!
The holidays put everyone in a giving mood. Show your social media audience appreciation by creating a free holiday download as one of your creative holiday marketing ideas! It’s a great way to add value to readers’ lives, and, of course, collect emails for your newsletter.
At Later, we recently partnered with Vancouver-based food writer and photographer, Foodess, to create a downloadable pack of 20 Instagram-worthy Thanksgiving photos. Readers can download the images and use them on their own social media channels, which helps them when planning their Instagram marketing campaign.
5. Run a Social Media Contest
Another popular strategy is to run a holiday-inspired contest in which participants contribute something in return for rewards. Usually it involves an individual posting a picture or video on Instagram or Snapchat, and then tagging it with a specific hashtag or sending it a brand. If you have a signature product, run a photo contest where customers can get creative. This is a pretty simple promo to set up, and you’ll get more brand visibility from it with people sharing content about your brand.
A great example of a brand using Instagram Stories to run contests is Tarte Cosmetics. The cruelty-free cosmetics company asked their Instagram followers to enter their Tarteist PRO giveaway for a chance to win some awesome prizes!
6. Run a Customer Appreciation Campaign
‘Tis the season of giving! One of the best ways to engage your audience with holiday marketing ideas is to run a customer appreciation campaign over social media. Offer a discount or promotion to existing customers, or set-up a big giveaway on a specific date. It could be a gift card to your ecommerce store, one of your products, or it could be a gift unrelated to your business. In any case, these kinds of campaigns are a great way to show your appreciation with no strings attached!
The Honest Company recently ran a customer appreciation campaign over Facebook Live, Facebook’s live-streaming video feature. During the live broadcast, they revealed their holiday 2016 diaper collection and offered customers a $20 discount off of their first purchase. The video has since received over one million views!
7. Create a Round Up of Your Holiday Marketing Ideas
Round-ups can create a lot of traffic and are extremely shareable. Gather your most popular posts of the year, or compile a list of the best gifts to fit your target customer. Think of how you can be informative or helpful. You can even create infographics of holiday facts that relate to your business or industry!
The ever-trendy Food Network is a popular player on Snapchat’s Discover channel, sharing recipes, hacks, Food Network host takeovers, and more. More recently, they published a roundup on Snapchat of their favorite Starbucks holiday beverages. The snap included a light hearted article about Starbucks’ new green cup, and which of their favorite holiday beverages were back in action.
Holiday marketing campaigns don’t have to be overly complicated, and can deliver great benefits to your business. Whether you do a few simple things to “dress up” your brand for the holidays or commit to a full-on campaign, follow our holiday marketing ideas to get the most out of this busy season!
Get the most from your holiday marketing campaigns with Later!