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See How Your Socials Stack Up in Later's Instagram Industry Benchmarks Report


By Amanda Demeku

Updated on April 27, 2022

3 minute read

Discover the average engagement and reach rates for 30 top industries 🚀

Published April 27, 2022

Stay on top of the biggest social media marketing trends!

Ever wonder how your Instagram performance stacks up against your industry peers?

In our free report, we share the average performance metrics (including reach and engagement rate benchmarks) for 30 top industries.

Plus, so much more:

  • Five industry-specific case studies 

  • Industry performance trends: 2019-2021

  • Actionable tips on how to improve your metrics

  • Performance benchmarks by follower size 

It’s the ultimate resource to take your social media strategy to the next level in 2022!

Discover the average Instagram reach and engagement rate benchmarks for 30 top industries. Download Later’s free 2022 industry benchmarks report now:

Which Industries Are Featured in Later’s Instagram Industry Benchmark Report 2022? 

Our free report includes the average performance metrics, split by follower size, for the following 30 industries:

  1. Animals

  2. Arts and Culture

  3. Design

  4. Education

  5. Entertainment

  6. Family and Children

  7. Fashion Apparel

  8. Finance and Business

  9. Food and Beverage

  10. Health and Wellness

  11. Home Decor and Furnishings

  12. Jewelry and Accessories

  13. Lifestyle

  14. Luxury

  15. Makeup and Beauty

  16. Marketing

  17. Motivation

  18. Music

  19. News and Media

  20. Outdoors and Nature

  21. Personal

  22. Photography

  23. Real Estate and Construction

  24. Religious

  25. Restaurant

  26. Spirituality and Philosophy

  27. Sports and Fitness

  28. Technology

  29. Travel and Tourism

  30. Wedding and Bridal


It also includes deep-dive case studies, with actionable advice from industry experts, for  the following industries: 

How to Use Later’s Instagram Industry Benchmarks Report to Inform Your Instagram Strategy

Metrics matter on Instagram — they tell you whether you’re on the right track or not.

But what qualifies as a “good” engagement or reach rate, and how do they differ from industry to industry?

Enter: Later’s Instagram Industry Benchmarks Report.

By analyzing over 63M posts, we calculated the average reach and engagement rates for top 30 industries, split by follower category — so you can accurately benchmark your brand or business and set realistic goals.

Once you’ve got your goals locked in, you can use Later's Instagram Analytics to closely measure how your posts are performing — all in an easy-to-use dashboard.

instagram-analytics-tools

Later's Instagram Analytics lets you track up to 12 months' worth of Instagram feed posts and stories, so you can see exactly what's performed best and filter by key metrics, such as engagement rate, reach, likes, comments, and more.

It’s the easiest way to get a visual overview of what posts are performing best for your account, so you can tailor your strategy for the best results.

Plus, it’s all available from the comfort of your desktop screen — and you can export all your key Instagram metrics as a CSV file in one click. 

Goodbye, copy and pasting stats from your Instagram app! 

When it comes to improving your marketing strategy, tracking your metrics is a no-brainer. 

By understanding what motivates your audience through Instagram analytics tools, you can better tailor your content for a boost in reach, engagement, and growth on the platform!

Discover the average Instagram reach and engagement rate benchmarks for 30 top industries. Download Later’s free 2022 industry benchmarks report now:

Plan, schedule, and automatically publish your social media posts with Later.

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