Top 40 Social Media Platforms to Expand Your Brand Presence (2025)

Each social media platform has a unique purpose, culture, and set of capabilities. Aligning platform selection with your audience, content formats, and goals can take your marketing to the next level.

In 2025, investing all your resources in a handful of platforms as a social media manager or small business owner just won't cut it. You should diversify your reach as much as possible, especially since social media sites can come and go — just think of the potential TikTok ban, for example. (If that will affect your marketing, here's a backup plan.)

Behaviors on social media are also changing, especially when it comes to search, content discovery, communities, and commerce. So, you'll want to keep an eye on the latest platform trends when choosing where to focus your efforts.

Here's a list of social media platforms that can help you expand your brand presence this year. It doesn't just include the biggest names but also hidden gems and up-and-coming tools you might not even know exist.

Explore new platforms with confidence—Later helps you stay ahead, schedule smarter, and grow across every channel. Try it free for 14 days.

The titans of social media

These are the most powerful platforms for reach, engagement, and conversions:

1. Facebook

• Monthly active users: 3 billion+

• Overview: Still the world's most-used social media platform, Facebook boasts features such as community groups, advanced ad targeting, and a popular marketplace.

• Best for: Audience reach, paid campaigns, brand storytelling, customer engagement.

Need help leveraging Facebook in a busy calendar? Later's Facebook scheduling tool lets you plan posts, manage your marketing with an easy-to-use calendar, and automatically publish content to the platform.

Read more: Best Times to Post on Facebook (Updated for 2025)

2. YouTube

• Monthly active users: 2.5 billion+

• Overview: Famous for its long- and short-form video content, YouTube offers marketers strong search engine optimization (SEO) visibility through Google search integration.

• Best for: Video marketing, tutorials, brand awareness, influencer collaborations.

Want to schedule, manage, and post content on YouTube without the hassle? Check out YouTube for Later.

Read more: 8 Things to Know Before You Publish Your First YouTube Video

3. Instagram

• Monthly active users: 2 billion

• Overview: Instagram is one of the biggest social media platforms in the world, home to Reels, Stories, influencer content, and social shopping through product tags and storefronts.

• Best for: E-commerce brands, lifestyle products, influencer partnerships.

Bulk schedule posts, carousels, and more with Later's Instagram scheduling and management tool.

Read more: Instagram Influencer Marketing: Master Guide for Brands in 2025

4. TikTok

• Monthly active users: 1.59 billion

• Overview: Controversial short-form video-sharing platform known for viral trends and

  appealing to younger audiences.

• Best for: Viral growth, Gen Z reach, and music, beauty, and fashion niches.

Use Later's TikTok post scheduler to plan content in one go.

Read more: The Ultimate Guide to TikTok Marketing

5. Snapchat

• Monthly active users: 900 million

• Overview: Popular with teens, Snapchat offers ephemeral content, direct messaging, and now augmented reality (AR) features.

• Best for: AR filters, behind-the-scenes content, real-time promotions.

Schedule content and reach new audiences with Later's Snapchat scheduler.

Read more: How to Use Snapchat for Business: 5 Tips from Everlane

6. Pinterest

• Monthly active users: 570 million

• Overview: The place to plan, search for, and save ideas — including outfits, home decor, and recipes.

• Best for: E-commerce, lifestyle brands, and evergreen content discovery.

Schedule, manage, and edit your Pinterest posts with Later's Pinterest scheduler.

Read more: The Ultimate Guide to Pinterest Marketing

7. Threads

• Monthly active users: 275 million

• Overview: Meta's text-first social app has been a massive success since launching in 2023, offering a destination for news and opinion.

• Best for: Thought leadership, community building, early adopter engagement.

Improve your social marketing strategy on Threads with Later's scheduling tool.

Read more: Ultimate Guide to Instagram Threads: Everything You Need to Know

8. LinkedIn

• Monthly active users: 1.15 billion

• Overview: The social media platform for professional networking, with strong advertising tools for brand awareness and lead generation.

• Best for: B2B lead generation, thought leadership, recruiting.

Later's LinkedIn tool lets you plan and schedule posts ahead of time.

Read more: How to Use LinkedIn for Beginners

9. X (formerly Twitter)

• Monthly active users: 586 million

• Overview: Where users share real-time news, views, and more.

• Best for: Industry updates, live events.

Read more: How to Use Twitter for Business

Messaging giants with marketing power

These platforms offer more than just direct messaging — they're redefining customer communication.

Related reading: How to Use Chatbots for Marketing on Social Media

10. WhatsApp

• Monthly active users: 3 billion

• Overview: As well as personal messaging, WhatsApp allows businesses to create product catalogs and answer customer queries.

• Best for: Direct customer communication, customer relationship management (CRM) integration, international audiences.

11. WeChat

• Monthly active users: 1.39 billion

• Overview: China's ever-popular platform for messaging, payments, social media, and shopping.

• Best for: Reaching Chinese consumers, in-app commerce, mini-programs (small apps within the WeChat app).

12. Telegram

• Monthly active users: 950 million

• Overview: A messaging app focused on security now offers AI-enhanced communication through xAI's Grok chatbot.

• Best for: Broadcast-style messaging, community management, tech-savvy audiences.

13. Reddit

• Monthly active users: 1 billion

• Overview: Reddit is home to thousands of communities known as subreddits that allow users to discuss almost any topic. Brands using the platform can take part in AMAs (Ask Me Anything), sponsor content, and reach highly targeted audiences through ads.

• Best for: Community engagement, authentic feedback, launching new products, market research, niche targeting.

Emerging platforms to watch

While these platforms might not be as popular as the ones listed above, you can use them to target niche audiences and experiment with your marketing.

14. Discord

• Monthly active users: 154 million

• Overview: Originally for gamers, Discord now offers private groups and real-time communication for various audiences.

• Best for: Building brand-owned communities, launching memberships, reaching niche audiences.

15. BeReal

• Monthly active users: 16 million

• Overview: This platform sends push notifications to users to remind them to post a real-time snapshot each day.

• Best for: Authenticity campaigns, Gen Z engagement, behind-the-scenes content.

Read more: We Used BeReal for a Month. Here's What We Learned

16. Lemon8

• Monthly active users: 15 million

• Overview: Social media app focused on lifestyle content, such as wellness, fashion, and home decor.

• Best for: Lifestyle branding, organic content discovery, product recommendations.

Read more about Lemon8.

17. BlueSky

• Monthly active users: 38 million

• Overview: BlueSky is one of the first social media apps not controlled by a single company. Users can share text and video posts and engage in discussions.

• Best for: Tech-savvy audiences, journalism, open conversation.

18. Substack Notes

• Monthly active users: 20 million+

• Overview: A new feature from the media platform Substack that lets newsletter writers post short updates, similar to tweets.

• Best for: Writers, thought leaders, newsletter promotion.

19. Geneva

• Monthly active users: N/A

• Overview: Geneva is a chat app for various communities that doesn't feature any ads, standing out from the crowd.

• Best for: Private brand communities, memberships, event engagement.

20. Fanbase

• Monthly active users: 600K

• Overview: Fanbase allows users to create videos and other content and monetize it from day one.

• Best for: Monetization, creators, exclusive content.

21. YouNow

• Monthly active users: 500K

• Overview: A live-streaming platform, YouNow lets anyone broadcast whatever they like.

• Best for: Real-time engagement, creativity, live product reveals.

Niche platforms for specific communities

Here are some apps that let you reach unique audiences:

22. Quora

• Monthly active users: 400 million

• Overview: Quora is a Q&A-based platform where users ask and answer questions.

• Best for: Thought leadership, evergreen SEO, niche communities, traffic generation.

23. Strava

• Monthly active users: 150 million

• Overview: A fitness tracking app, Strava lets users track their activities, join challenges, and become part of a community.

• Best for: Fitness brands, wearables, health challenges.

24. Goodreads

• Monthly active users: 45 million

• Overview: Goodreads is where book lovers share and review what they're reading.

• Best for: Publishing, authors, thought leadership in education/literature.

25. Behance

• Monthly active users: 50 million

• Overview: A creative network owned by Adobe is where users showcase work and find new opportunities.

• Best for: Visual creators, agencies, design portfolios.

26. Dribbble

• Monthly active users: N/A

• Overview: Dribbble is a platform for digital designers to share creative work, gain feedback, and network with recruiters

• Best for: UI/UX designers, product designers, creative hiring.

27. Letterboxd

• Monthly active users: 17 million

• Overview: Letterboxd is a one-stop shop for movie buffs to track, review, and share their favorite films.

• Best for: Entertainment brands, film promotions, fans of cinema.

28. Ravelry

• Monthly active users: N/A

• Overview: A community site, Ravelry, is made for knitters, crocheters, and fiber artists to network and keep track of their art.

• Best for: Handmade goods, craft supplies, tutorials.

29. Fishbrain

• Monthly active users: 20 million

• Overview: Anglers use Fishbrain to find fishing locations, review gear, and more.

• Best for: Outdoor brands, fishing gear sales, sporting community engagement.

30. Untappd

• Monthly active users: N/A

• Overview: Untappd is a community app for rating and discovering craft beer.

• Best for: Beverage brands, craft breweries, local event marketing.

31. Doximity

• Monthly active users: N/A

• Overview: Doximity is where physicians and other medical professionals go to network.

• Best for: Healthcare recruitment, pharma education, B2B health tech.

32. ReverbNation

• Monthly active users: N/A

• Overview: ReverbNation is a platform for independent musicians to upload music, find opportunities, and advance their careers.

• Best for: Indie artists, music equipment, event promotion.

Regionally dominant platforms

These social media websites and apps can help you boost brand awareness in different international regions.

33. LINE

• Monthly active users: 178 million

• Overview: LINE is a messaging app popular in Japan, Taiwan, and other East Asian countries.

• Best for: Access to East Asian markets, retail brands, character branding.

34. Qzone

• Monthly active users: N/A

• Overview: Based in China, Qzone lets users write blogs, keep diaries, share photos, and more.

• Best for: Reaching Chinese audiences, long-form content.

35. VK (VKontakte)

• Monthly active users: N/A

• Overview: A social media platform in Russia, VK, has similar features to Facebook, including video and private groups.

• Best for: Russian-speaking audiences, localized marketing.

36. Zalo

• Monthly active users: N/A

• Overview: Zalo is a popular messaging app in Vietnam that offers mini-games and payment tools.

• Best for: Southeast Asia reach, local commerce, customer service.

37. KakaoTalk

• Monthly active users: N/A

• Overview: South Korean messaging platform, KakaoTalk, comes with payment integration and branded channels.

• Best for: Korean market entry, customer support, in-app commerce.

38. Odnoklassniki

• Monthly active users: N/A

• Overview: This Russian platform lets users call friends, live stream, and send stickers and gifts.

• Best for: Targeting Russian leads, video content, community reach.

39. Taringa!

• Monthly active users: N/A

• Overview: A Latin American platform, Tharinga!, offers user-generated content, blogs, and social interaction.

• Best for: Spanish-speaking audiences, creators, LATAM engagement.

40. Mixi

• Monthly active users: N/A

• Overview: Popular in Japan, this social media platform combines community forums with mobile gaming.

• Best for: Entertainment, anime/gaming fandoms, Japan-first brands.

How to choose the right platform(s)

You'll want to focus on the social media platforms that align with your business goals, whether they are financial, customer, or market-focused. For example, LinkedIn can help you network with business professionals. Instagram, on the other hand, may be good for targeting a younger demographic — 78% of 18- to 29-year-olds say they use the platform.

Also, consider content formats when selecting a platform. If you want to target potential customers with videos, TikTok or Snapchat might be a good idea. WhatsApp and LinkedIn may be better for text posts.

How to manage multiple social platforms easily

Being on too many platforms at once can eat into your time and budget, so consider repurposing content, such as images and videos, across different accounts. This will help you maintain a consistent brand presence on social media without increasing your workload.

A tool that lets you schedule posts, plan and track content, and manage multiple social media accounts can also be helpful. Later's social media scheduler and management platform automates all your social marketing tasks, allowing you to turn followers into bona fide customers.

Your platform strategy is your growth strategy

The growth of your business may very well depend on the social media platforms you choose. For the best results, consider:

• Selecting a few of the top social media platforms (Facebook, Instagram, etc.) for their reach and scale

• Using a handful of messaging platforms (WhatsApp, Telegram, etc.) to increase trust with customers and develop meaningful relationships

• Utilizing niche and/or regional platforms to reach highly targeted audiences (Discord for gamers, Qzone for Chinese audiences, etc.)

Remember, monthly active users on all social media apps can change over time, so choose different kinds of social media that are relevant to your audience. This will help keep your social media strategy focused and increase your impact.

Want more news and updates about popular social media platforms? Sign up for Later's newsletter, or follow us on Instagram, Facebook, X, and other social accounts.

P.S. With Later's social media management tools, you can schedule ahead, learn the best time to post, get metrics that matter, and more. Start a trial today.