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How to Manage Multiple Social Media Accounts in 2023 - Horizontal
Social Media Marketing Blog

5 Tips to Manage Multiple Social Media Accounts


Updated on August 16, 2023
5 minute read

Managing your socials just got a whole lot easier. 🎉

Published August 16, 2023
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Whether you're a social media manager or a lead at a marketing agency — managing multiple social media accounts can be time-consuming.

But it doesn't have to be overwhelming. 

In this blog, we’re sharing our top tips for managing multiple channels so you can multitask, without the mayhem. 

P. S. If video is more your style, watch this YouTube video instead:

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5 Tips for Managing Multiple Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, or Twitter Accounts 

Whether you’re managing two accounts or six, here are our five best tips to help streamline your workflow.

Tip #1: Create a Social Media Content Calendar

A social media content calendar is essential for anyone working in social media or building a brand.

With it, you can quite literally see the big picture. 

Later's social media calendar, made in Google Sheets.

This makes it easier to stay on top of campaigns, meet deadlines, and ensure you’re sharing a variety of content types across multiple platforms.

Whether it's a calendar template created in Google Sheets, a project management tool like Asana, or a social media management tool like Later, a content calendar helps you stay organized and efficient.

If you're starting from scratch, here are a few basics to include: 

  • Every platform you plan to post to 

  • Go-live dates and times (don’t forget about time zones!)

  • Post captions 

  • Visual formats

  • Links to assets (you’ll need these when scheduling content later!) 

  • Tracking links (if used)

Remember, there's no one-way to organize your content calendar, just make sure it's set up in a way that makes sense to you. 

TIP: Download Later’s free ready-to-use social media calendar template to streamline your planning process!

Tip #2: Prioritize the Right Channels

While you might want to be on every channel, your bandwidth and resources could limit that option.

To manage multiple social media accounts you need to be strategic about where you show up, so you can make the most impact and reach your overall goals. 

For example, here at Later, we regularly publish content on Instagram, TikTok, Facebook, X (aka Twitter), YouTube, and Pinterest. 

However, we’ve been experimenting with publishing more shareable content on LinkedIn — resulting in an increase in engagement and follower growth. 

Manage multiple social media accounts - Later LinkedIn

Since this new strategy is working (and due to team bandwidth), we've reduced our publishing cadence on Twitter to give us more space to post twice a day on LinkedIn instead.

The takeaway: Dedicate more time (and effort) to the channels that give you the most traffic or engagement. 

Plan, schedule, and analyze your social media posts with Later's social media management tools. Get started today — for free!

Tip #3: Repurpose and Cross-promote Content

Creating content can be incredibly time-consuming, so why not get the most mileage out of every piece of content you produce?

For example, if you create a TikTok, consider sharing it on Instagram Reels, YouTube Shorts, and Pinterest. 

Check out how beauty brand Glossier cross-promotes the same TikTok video to Instagram Reels:

Cross-promoting content is a great way to build your following across multiple channels and open yourself up to more engagement, and potential ad revenue, too. 

Because at the end of the day, it’s all about working smarter, not harder. 💡

For more tips on how to repurpose content across platforms, bookmark this post: How to Repurpose Your Social Media Content

Tip #4: Automate Your Tasks

Say it with us: automation is your friend. 

Especially for repetitive tasks. 

Whether it's setting up automated replies to Instagram DMs or using a tool like Zapier for some of your weekly tasks, keep an eye out for opportunities to save time in your routine.

For example, if you’re looking to automate your Instagram captions, Later’s AI Writer is the perfect solution.

With it, you can create on-brand captions in a few clicks, no brainstorming required.

Simply input text (between 3-80 characters) that describes your post and voila — new captions in seconds: 

By leveraging an AI-powered caption writer tool, you can save tons of time and streamline your workflow, win-win!

Start using Later's Caption Writer today — available on all new paid plans. 🎉 

Tip #5: Schedule Your Social Media Posts With Later

Regularly posting on all of your social channels requires time and effort. 

That’s where a free social media scheduler like Later comes in handy.

With Later, you can plan and schedule your Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter content from one centralized dashboard.

In other words: you can spend less time manually posting, and more energy on your brand and online community: 

GIF illustrating how to schedule multi-profile posts with Later.

And with a suite of features, including a Visual Planner, in-depth Analytics, and countless more, Later also lets you optimize your posts for peak performance.

Plus, you can use our free Linkin.bio tool to create a landing page with clickable buttons and feed posts that'll drive traffic to your website, product pages, and more:

Later custom Linkin.bio examples: GOLDLEAF, Playfitt, Sarah Fennel

And the best part?

Later’s social media management tools are free, making juggling multiple social media accounts a breeze. Get started today — in just two clicks.  

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Plan, schedule, and automatically publish your social media posts with Later.

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