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Social Media Marketing Blog

2024’s Top 9+ Social Media Scheduling Tools

Updated on July 4, 2024
8 minute read

The ultimate time-saving hack. ⏰

Published July 4, 2024

Managing multiple social media platforms can be overwhelming, and that’s probably why you’re here reading this article, right? 

Luckily for you, we’re here to help with a list of all of the social media scheduling tools that can help you streamline this process. 

If you want to save time and enhance your social strategy this year, here are the top social media scheduling tools for 2024, making sure you have the latest information to make an informed choice. 

But, if you're short on time and want to get scheduling straight away, check out Later’s Social Media Scheduling tool – the top choice for brands and businesses.

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What is a Social Media Scheduler?

A social media scheduler is a tool that allows you to plan and automate your social media posts across various platforms. 

Unlike platform-specific schedulers that limit you to one social media platform, social media schedulers enable you to manage posts across multiple platforms from a single interface. This flexibility makes it easier to maintain a consistent online presence.

Why Use a Social Media Scheduler?

Using a social media scheduler can transform how you manage your social media activities. Here are some key benefits:

Plan Ahead

Scheduling posts in advance allows you to maintain a steady flow of content, ensuring you remain active even during busy periods. With Later Social, you can schedule posts for Instagram (including Stories and Reels), TikTok, LinkedIn, Pinterest, YouTube Shorts, Facebook, and X. This strategic planning can help you post at optimal times, increasing engagement.

(If you need a little more help on how to schedule Instagram posts in 2024 automatically, we have a post on that! We can also help you to find the best time to post on Instagram for social media success.)

Do It on the Go

Not all work happens at a desk. Integrations like the Later Mobile app allow you to schedule posts from anywhere, whether you're commuting, travelling, or simply away from your computer. 

This flexibility ensures you can manage your social media presence no matter where you are, or the time of day.

Increase Efficiency

Using a social media scheduler can significantly enhance your efficiency. These tools can help you to schedule posts across multiple platforms simultaneously and provide access to comprehensive analytics. This means you spend less time posting and more time strategizing and engaging with your audience.

Now you know why you should use a social media scheduler - but which one should you choose? Here are the top social media schedulers on the market in 2024.

Tool #1: Later Social

Screenshot of Later Social homepage

Later Social is the preferred choice for marketers and social media managers, from one-person teams to enterprise social departments, due to its comprehensive social features and user-friendly interface. 

Later offers a built-in Link in Bio platform, content creation tools and a visual planner, making planning and scheduling posts in line with your brand aesthetic easy. 

The visual planner is particularly useful for those who prefer a drag-and-drop interface, helping you see how your feed will look before the posts go live.

Plus, Later Social’s analytics allow you to get a full-funnel view of how your social campaigns are performing.

Later supports scheduling for Instagram, TikTok, LinkedIn, Pinterest, YouTube Shorts, Facebook, and X.

Tool #2: Hootsuite

Hootsuite landing page.

Hootsuite, one of the pioneers in social media scheduling, features unlimited posts, post-time optimization, and Canva integration.

This platform is known for its extensive analytics and team collaboration features, making it a popular choice for larger organizations. 

However, Hootsuite is quite expensive and is no  longer offering a free plan as of March 2023; you can get most of the same features – with an easier to use interface and a lower price – with Later Social.

For a detailed comparison, read our Later vs Hootsuite guide.

Tool #3: Sprout Social

Sprout Social homepage

Sprout Social is known for its robust analytics and reporting features, though it is often considered expensive compared to competitors. 

Sprout excels in customer relationship management (CRM) and social listening capabilities, making it a powerful tool for businesses that need in-depth insights and interaction tracking.

Explore how it stacks up against Later in our Later vs Sprout comparison.

Tool #4: Buffer

Buffer homepage

Buffer is seen as a budget-friendly option. Its simplicity and clean interface are its strong points, catering to small businesses and individual users looking for a straightforward scheduling tool. 

However, it lacks a centralized social inbox and offers customer support primarily through email, which may not be available 24/7. 

At $6 USD per social profile, the price for this simple tool can add up quickly for those managing multiple accounts.

For a deeper dive, check out our Later vs Buffer comparison.

Tool #5: Planoly

Planoly homepage

Positioning itself as the best tool for content creators, Planoly is known for its AI tools. 

Planoly is well-suited for visual platforms like Instagram and Pinterest, offering features like drag-and-drop scheduling and hashtag recommendations.

Learn more about how it compares to Later in our Later vs Planoly guide.

Tool #6: Loomly

Loomly homepage

Known for its educational resources and user-friendly interface, Loomly is favored by well-known brands. 

It provides a collaborative calendar, automated publishing, and post ideas, making it ideal for teams and businesses looking for an all-in-one solution.

However, for a lesser price, you can get the same features – as well as content management features – with Later. 

Compare it with Later in our Later vs Loomly comparison here.

Tool #7: Tailwind

tailwind homepage

Tailwind's AI-enhanced product promises time-saving features. It offers Facebook, Pinterest and Instagram scheduling, providing features like smart scheduling, analytics, and content discovery. 

With email marketing features, this tool might be a good choice for small businesses who want to do it all in one platform. 

However, for most social media managers, you’ll want to choose a tool that includes more social media platforms and tools.

For more insights, visit our Later vs Tailwind comparison.

Tool #8: Creator Studio

A free tool by Facebook that allows you to manage your Facebook and Instagram accounts. It provides features like post-scheduling, insights, and monetization tools, making it a good starting point for businesses focusing on these two platforms. 

Creator Studio is useful for detailed insights into post performance and audience engagement, though it lacks the multi-platform support offered by other schedulers. 

Check out our Later vs Creator Studio guide for a detailed comparison.

Tool #9: Meta Business Suite

A comprehensive tool for managing all your Facebook and Instagram marketing activities in one place. Meta Business Suite offers features like scheduling, messaging, and insights. 

It's designed to streamline your social media management for both platforms but can be complex for users managing multiple social media channels. 

For a deeper look, see our Later vs Meta Business Suite guide.

Other Social Media Schedulers

Other notable tools include Dash Hudson, Social Pilot, CoSchedule, Sendible, and MeetEdgar. Each of these platforms offers unique features catering to different needs:

  • Dash Hudson: Known for its visual marketing software, Dash Hudson provides insights into the performance of visual content across multiple platforms. It excels in helping brands maximize the impact of their visual storytelling, making it ideal for companies with a strong focus on imagery and video content.

  • Social Pilot: Social Pilot supports a wide range of social media platforms and offers scheduling, content curation, and social inbox features, making it a versatile tool for agencies and small businesses.

  • CoSchedule: Combines marketing calendar and project management features, making it ideal for content planning and collaboration.

  • Sendible: Sendible provides advanced features like social listening, content suggestions, and comprehensive reporting, making it a powerful tool for agencies looking to deliver high-quality social media services.

  • MeetEdgar: MeetEdgar is unique in its approach to content recycling, which helps businesses keep their social media channels active without constantly creating new content.

Ready to Start Scheduling?

Choosing the right social media scheduling tool can jumpstart your social media strategy. 

As you can see, there are a lot of social media scheduling tools on the market, each with unique features and benefits tailored to different needs.

However, there’s one clear winner when it comes to social media scheduling and management: Later Social.

Later offers a comprehensive and user-friendly interface, ideal for those looking to manage multiple platforms with robust content creation tools.

By leveraging Later Social, you can save time, increase efficiency, and maintain a consistent, engaging presence across your social media channels. 

Of course, we’re a little biased here, so we’d love for you to sign up to Later so you can see how it could transform your social media management. Start a 14-day free trial of any plan today!

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address

Plan, schedule, and automatically publish your social media posts with Later.

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