Over 6 million businesses—from small shops
to global brands—use Later. Here’s why.
Our visual planner is actually easy to use.
No clunky, outdated interfaces here. We help you plan eye-catching, scroll-stopping content right from your desktop.
•Drag and drop scheduling
Set your times to post, choose photos or videos to schedule, then drop onto the visual content calendar. It’s that easy.
•Visual Instagram planner
See your feed the way your followers will see it. The visual planner helps you nail your aesthetic, and lets you rearrange content with a drag-and-drop.
•Built-in editing tools
Cropping tools and filters in Later make sure your photos and videos are perfectly optimized for each social channel, every time.
My favorite thing about using Later is how intuitive and visual the platform is. Maintaining a consistent feed for HIPPEAS was our top priority, and Later’s grid preview was exactly what we needed to organize our content.
Effortless publishing for Instagram posts and stories
Schedule all your Instagram photos and videos, and build a smarter social strategy while you’re at it.
Schedule your Instagram and Facebook photo and video posts in Later, then they’re published without a hitch.
•Best Time to Post
Later learns when your followers are most engaged, and gives you the best time to post. The more you post, the smarter Later gets.
•Instagram Stories Publishing
Storyboard and schedule your Instagram stories, and we’ll send the content right to your phone when it’s time to post—from $9 month (with Buffer that’ll run you $65.)
Buffer doesn't give you a media library. We do.
We don’t believe in limiting your content. That’s why you can upload unlimited content to Later and organize it however you want.
•Labeled, searchable content
Custom labels make finding the perfect piece of content a cinch. Tag your files in whatever way works best—by campaign, category, even by colour.
•Upload from anywhere
Add files to your library from Dropbox, Google Drive, or desktop. You can even bulk upload and label your files, all in one go.
•Add notes to media files
If you’ve got something to remember about a certain file (like a witty caption, or a must-have photo cred), add a note, and it’ll be there when it’s time to schedule.
We don’t just help you post content. We help you find it, too.
No time for full-fledged photoshoots? We get it. Later helps you find on-brand, shareable content—right from your desktop.
•Never miss a mention
If you’ve been tagged in an Instagram post (or mentioned in a caption), you can see those posts in Later and instantly add to your library for resharing.
•Find content by hashtag or URL
Search by hashtag or URL to find relevant, shareable content. And don’t worry, we help you keep proper attribution.
•Collaborate with contributors
If you’re working with influencers or agencies, add them as contributors and have their content delivered directly to your account.
We’re fortunate that our volume of tagged images is incredibly high, but it can be difficult to effectively manage. Using Later has helped us to navigate our tagged photos and videos, collect and organize them, and leverage across our channels.