Buffer Vs. Later
Why Later is the best Buffer alternative
Later’s brand-building tools take a visual-first approach for social media scheduling and social commerce. Plus, creator and brand partnerships help you grow your audience, boost engagement, and make more money.
The Buffer alternative for you
One app. Endless tools for growth.
Unlike Buffer, Later helps you manage your social marketing, social commerce and brand partnerships in one platform
Automatically publish your posts
Instagram posts, Reels, TikToks, you name it. Later lets you schedule ahead and save time while you’re at it.
Curate the perfect feed
Preview and rearrange upcoming posts to find the perfect vibe with Later’s Visual Planner.
Make your grid shoppable with Link in Bio
Drive traffic and increase sales with Link in Bio, Later’s link in bio tool.
Collaborate on brand campaigns
Later helps creators and brands to find each other and collaborate on social marketing campaigns.
Features | Later | Buffer |
|---|---|---|
Learn more about Later's Social Media Scheduling Platforms | ||
Learn more about Later's Best Time to Post on Instagram Tool and Later's TikTok Schdeduler | Instagram only | |
Learn more about Later's Visual Instagram Planner | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Later's Hashtag Suggestions Tool | ||
Learn more about Later's Content Creation Tools | ||
| Social listening | ||
| Reply to Facebook and Instagram DMs | ||
| Team collaboration tools | ||
| Approval workflows | ||
| Tag products from your Instagram Shop | ||
Learn more about Link in Bio by Later | ||
Learn more about Link in Bio by Later | ||
Learn more about Later for Creators | ||
Learn more about Later Analytics |
| |
Learn more about Later's Help Center | Help Center, E-mail (help from a real human!), Chatbot Support, Social Support | Help Center, Social Support |
Last updated April 2025
Buffer Vs. Later
See what Later can do for you.
Start using our tools today and try any plan free for 14 days.
1.
Save time & grow your brand with scheduling tools
Store all of your photos & videos in our Media Library, automatically publish posts, and search for user-generated content all in the app.
2.
Boost strategy & engagement with visual-first features
Create on-brand content in seconds with Later’s Visual Planner and post at the perfect time for more engagement with our Best Time to Post tool.
3.
Turn followers into customers with Link in Bio
Use Link in Bio by Later to turn your Instagram and TikTok posts into clickable, shoppable images, complete with analytics that measure which content is driving revenue to your business.
Over 7 million people — from small shops to global brands — use Later. Here’s why.
"As a business owner and content creator who also works a busy 9-5, being able to stay consistent for my audience is a must. By planning and scheduling my content in advance with Later, I'm able to do it all and still get some much-needed ME time."
Lucas O'Keefe
@thelucasokeefe
Content Creator and Social Media Marketing Consultant
Frequently asked questions
With Later, you can schedule & publish the following posts types on each social platform:
Later’s Best Time to Post tool combines data from audience engagement across Instagram and TikTok, as well as your followers to give you recommendations on the best days and times to post that are completely unique to you. The more you post, the better recommendations you’ll get.
Creator & Brand Collabs is a suite of tools designed to help creators discover and get discovered by brands, win brand deals, and manage their entire social media strategy all within Later. It’s easy to use and free to try!
Yes! You can use the same Later Link in Bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
What’s the best social media marketing platform for you?
Learn why over 7 million people use Later Social every day.
Need a Buffer alternative?
Try any Later plan free for 14 days.