LATER SOCIAL
Later vs Sprout Social: Compare social media management platforms
See how Later Social saves you more time, helps you reach more engaged audiences, and helps you grow your brand bigger, better, and faster with social media.
THE BEST SPROUT SOCIAL ALTERNATIVE
One app. Endless tools for growth.
Later Social has everything you need, and nothing you don’t.
Automatically publish your posts
Instagram Reels, TikToks, carousels, you name it. Later Social lets you schedule ahead & save time while you’re at it.
Curate the perfect feed
Preview and rearrange upcoming posts to find the perfect vibe with Later Social’s Visual Planner.
Make your grid clickable with Link in Bio
Drive traffic & increase sales with Link in Bio, Later’s free(!) link in bio tool.
Collaborate on brand campaigns
Later Social helps creators and brands to find each other and collaborate on campaigns that reach customers.
Features | Later | Sprout Social |
|---|---|---|
Learn more about Later's Social Media Scheduling Platforms |
| |
| Visually plan Instagram grid | ||
| Unlimited media storage | ||
| Search and Share user-generated content | ||
| Free Link in Bio page | ||
| Creator and brand collabs: partner on campaigns | ||
| Reply to Facebook and Instagram DMs | ||
| Team collaboration tools | ||
| Approval workflows | ||
| Social listening | ||
| Tag products from Instagram Shop | ||
| Best Time to Post suggestions for Instagram and TikTok | Instagram only |
Last updated April 2025
1.
Save time & grow your brand with scheduling tools
Store all of your photos & videos in our Media Library, automatically publish posts, and search for user-generated content all in the app.
2.
Boost strategy & engagement with visual-first features
Create on-brand content in seconds with Later’s Visual Planner and post at the perfect time for more engagement with our Best Time to Post tool.
3.
Turn followers into customers with Link in Bio
Use Link in Bio by Later (completely free!) to turn your Instagram and TikTok posts into clickable images, complete with analytics that measure which content is working best.
Over 7 million people — from creators to global brands — use Later Social. Here’s why.
"As a business owner and content creator who also works a busy 9-5, being able to stay consistent for my audience is a must. By planning and scheduling my content in advance with Later, I'm able to do it all and still get some much-needed ME time."
Lucas O'Keefe
@thelucasokeefe
Content Creator and Social Media Marketing Consultant
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
With Later, you can schedule & publish the following posts types on each social platform:
Later’s Best Time to Post tool combines data from audience engagement across Instagram and TikTok as well as your followers to give you recommendations on the best days and times to post that are completely unique to you. The more you post, the better recommendations you’ll get.
Creator & Brand Collabs is a suite of tools designed to help creators discover and get discovered by brands, win brand deals, and manage your entire social media strategy all within Later Social. It’s easy to use and free to try!
Yup! You can use the same link in bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
What’s the best social media marketing platform for you?
Learn why over 7 million people use Later Social every day.
Later Social is the best Sprout Social alternative
Try any Later plan free for 14 days.