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Later vs Sprout Social: Compare social media management platforms

See how Later Social saves you more time, helps you reach more engaged audiences, and helps you grow your brand bigger, better, and faster with social media.


One app. Endless tools for growth.

Later Social has everything you need, and nothing you don’t.

Icon of content calendar with upward arrow symbolizing social growth

Automatically publish your posts

Instagram Reels, TikToks, carousels, you name it. Later Social lets you schedule ahead & save time while you’re at it.

Icon representing Laters visual planner

Curate the perfect feed

Preview and rearrange upcoming posts to find the perfect vibe with Later Social’s Visual Planner.

Icon of bar chart representing an increase in sales

Make your grid clickable with Link in Bio

Drive traffic & increase sales with Link in Bio, Later’s free(!) link in bio tool.

Puzzle icon

Collaborate on brand campaigns

Later Social helps creators and brands to find each other and collaborate on campaigns that reach customers.

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Later Social
Sprout Social
  • Instagram
  • Facebook
  • TikTok
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube
  • Instagram
  • Facebook
  • TikTok
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube
  • Google Business Profiles
Visually plan Instagram grid
Unlimited media storage
Search and Share user-generated content
Free Link in Bio page
Creator and brand collabs: partner on campaigns
Tag products from your Instagram Shop
Best Time to Post suggestions for Instagram and TikTok
Instagram only

Last updated March 2024


3 reasons to choose Later Social

Start using our tools today and try any plan free for 14 days.


Save time & grow your brand with scheduling tools

Store all of your photos & videos in our Media Library, automatically publish posts, and search for user-generated content all in the app.

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Boost strategy & engagement with visual-first features

Create on-brand content in seconds with Later’s Visual Planner and post at the perfect time for more engagement with our Best Time to Post tool.

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Turn followers into customers with Link in Bio

Use Link in Bio by Later (completely free!) to turn your Instagram and TikTok posts into clickable images, complete with analytics that measure which content is working best.

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Over 7 million people — from creators to global brands — use Later Social. Here’s why.

Content creator Lucas O'Keefe's headshot

"As a business owner and content creator who also works a busy 9-5, being able to stay consistent for my audience is a must. By planning and scheduling my content in advance with Later, I'm able to do it all and still get some much-needed ME time."

Lucas O'Keefe


Content Creator and Social Media Marketing Consultant

See Customer Stories


Frequently asked questions

  • With Later, you can schedule & publish the following posts types on each social platform:

    • Instagram: Single Image posts, Carousels & Reels
    • TikTok: Videos
    • Facebook: Single Image, Text-Only, Video, & Carousel posts & Reels
    • LinkedIn: Single Image, Text-Only, & Video posts
    • Pinterest: Image & Video pins
    • Twitter: Video, Image, Text-Only, & Multi-Photo posts
    • YouTube Shorts
  • Later’s Best Time to Post tool combines data from audience engagement across Instagram and TikTok as well as your followers to give you recommendations on the best days and times to post that are completely unique to you. The more you post, the better recommendations you’ll get.

  • Creator & Brand Collabs is a suite of tools designed to help creators discover and get discovered by brands, win brand deals, and manage your entire social media strategy all within Later Social. It’s easy to use and free to try!

  • Yup! You can use the same Link in Bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.

What’s the best social media marketing platform for you?

Learn why over 7 million people use Later Social every day.

Later Social is the best Sprout Social alternative

Try any Later plan free for 14 days.