BUILD YOUR BRAND ON SOCIAL

Best Social Media Management Platform: Later vs. Hootsuite

Roundup of Later features including the Visual Planner, Hashtag Suggestions tool, and Auto Publish
Roundup of Later features including the Visual Planner, Hashtag Suggestions tool, and Auto Publish

WHY LATER IS THE BEST HOOTSUITE ALTERNATIVE

Manage your social strategy & growth in one platform

Later helps you manage your social media marketing, social commerce, and creator partnerships all in one app.

Later scheduling icon

More tools, more growth

Later makes it easy to schedule social media posts & save time while you’re at it.

Later visual planner icon

Curate the perfect feed

Preview & rearrange upcoming posts to find the perfect vibe with Later’s Visual Planner.

Later link in bio tool icon

Drive social sales with Linkin.bio

Drive traffic & increase sales with Linkin.bio, Later’s link in bio tool.

Later Creator and Brand Collab icon

Collaborate on campaigns

Later helps creators and brands to find each other and collaborate on campaigns.

Features
Later
Hootsuite
Pricing

Learn more about Later’s Pricing

Paid plans start at $18/month
Paid plans start at $99/month
Free plan
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Social platforms supported

Learn more about Later’s Social Media Scheduling Platforms

instagramfacebooktiktoktwitterlinkedinpinterest
instagramfacebooktiktoktwitterlinkedinpinterestyoutube
Visually plan Instagram grid

Learn more about Later's Content Creation Tools

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Add hashtags as a first comment on Instagram posts

Learn more about Later’s Hashtag Suggestions Tool

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Search and share user-generated content

Learn more about Later's Content Creation Tools

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Manage your customizable link in biopage

Learn more about Linkin.bio by Later

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Link in bio pages for Instagram and TikTok (clickable + shoppable grid)

Learn more about Linkin.bio by Later

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Connect Shopify and Mailchimp to your link in bio page

Learn more about Linkin.bio by Later

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Creator and brand collaboration hub

Learn more about Later for Creators

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Schedule and auto post social content (including Instagram image posts, Carousels, and Reels, plus TikTok videos)

Learn more about Later Social Media Publishing

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Manage and schedule to multiple social profiles

Learn more about Later’s Social Media Schedulers

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Best time to post tool for Instagram and TikTok

Learn more about Later's Best Time to Post on Instagram Tool and Later’s TikTok Schdeduler

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Hashtag suggestions for Instagram

Learn more about Later’s Hashtag Suggestions Tool

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Built-in media editing tools

Learn more about Later's Content Creation Tools

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Add Instagram Shop product tags

Learn more about Later's Instagram Scheduler

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Analyze social content performance

Learn more about Later Analytics

Instagram, TikTok, Twitter, Pinterest
Instagram, Facebook, Twitter, LinkedIn, Pinterest
Support

Learn more about Later's Help Center

Help Center, E-mail (help from a real human!), Chat Support, Social Support
Help Center, E-mail

Last updated December 2022

LATER VS. HOOTSUITE

3 reasons to choose Later

Plus, try any Later plan for free.

1

Save time & grow your brand with scheduling tools

Later helps you spend less time managing your social media, so you can actually take a break from your phone. Store all of your photos & videos in our Media Library, edit and resize posts, and search for user-generated content all in the app.

Later scheduling features including the Media Library, Auto Publish and crop and trim feature
2

Boost strategy & engagement with visual-first features

Create on-brand content in seconds with Later’s Visual Planner. Post at the perfect time with our Best Time to Post tool, and extend your reach with personalized Hashtag Suggestions for your audience.

Later Instagram tools including the Visual Planner, Best Time to Post, and Hashtag Suggestions
3

Turn followers into customers with Linkin.bio

Linkin.bio by Later turns your Instagram and TikTok profile into a mini web page, complete with analytics. You’ll know exactly which posts are driving traffic, and where your followers are going.

Later Linkin.bio page from user cera.studio

Over 7 million people — from creators to small shops to global brands — use Later. Here’s why.

QUESTIONS? WE’VE GOT ANSWERS

Frequently asked questions

How much does Later cost?

Whether you’re a creator, small business owners, social media manager, or digital marketer, Later has a plan for you - starting at $18 per month (Hootsuite plans start at $49/month).

What’s the best social media marketing platform for you?

Learn why over 7 million people use Later every day.

Need a Hootsuite alternative?

Later has you covered. Try any plan free for 14 days.