BUILD YOUR BRAND ON SOCIAL
Best Social Media Management Platform: Later vs. Hootsuite
See how Later saves you more time, helps you reach more engaged audiences, and grow your brand bigger, better, and faster with social media.
WHY LATER IS THE BEST HOOTSUITE ALTERNATIVE
Manage your social strategy & growth in one platform
Later helps you manage your social media marketing, social commerce, and creator partnerships all in one app.
More tools, more growth
Later makes it easy to schedule social media posts & save time while you’re at it.
Curate the perfect feed
Preview & rearrange upcoming posts to find the perfect vibe with Later’s Visual Planner.
Drive social sales with Linkin.bio
Drive traffic & increase sales with Linkin.bio, Later’s link in bio tool.
Collaborate on campaigns
Later helps creators and brands to find each other and collaborate on campaigns.
Features | Later | Hootsuite |
|---|---|---|
Pricing Learn more about Later’s Pricing | Paid plans start at $18/month | Paid plans start at $99/month |
Free plan | ||
Social platforms supported Learn more about Later’s Social Media Scheduling Platforms | ||
Visually plan Instagram grid Learn more about Later's Content Creation Tools | ||
Add hashtags as a first comment on Instagram posts Learn more about Later’s Hashtag Suggestions Tool | ||
Search and share user-generated content Learn more about Later's Content Creation Tools | ||
Manage your customizable link in biopage Learn more about Linkin.bio by Later | ||
Link in bio pages for Instagram and TikTok (clickable + shoppable grid) Learn more about Linkin.bio by Later | ||
Connect Shopify and Mailchimp to your link in bio page Learn more about Linkin.bio by Later | ||
Creator and brand collaboration hub Learn more about Later for Creators | ||
Schedule and auto post social content (including Instagram image posts, Carousels, and Reels, plus TikTok videos) Learn more about Later Social Media Publishing | ||
Manage and schedule to multiple social profiles Learn more about Later’s Social Media Schedulers | ||
Best time to post tool for Instagram and TikTok Learn more about Later's Best Time to Post on Instagram Tool and Later’s TikTok Schdeduler | ||
Hashtag suggestions for Instagram Learn more about Later’s Hashtag Suggestions Tool | ||
Built-in media editing tools Learn more about Later's Content Creation Tools | ||
Add Instagram Shop product tags Learn more about Later's Instagram Scheduler | ||
Analyze social content performance Learn more about Later Analytics | Instagram, TikTok, Twitter, Pinterest | Instagram, Facebook, Twitter, LinkedIn, Pinterest |
Support Learn more about Later's Help Center | Help Center, E-mail (help from a real human!), Chat Support, Social Support | Help Center, E-mail |
Last updated December 2022
LATER VS. HOOTSUITE
3 reasons to choose Later
Plus, try any Later plan for free.
Save time & grow your brand with scheduling tools
Later helps you spend less time managing your social media, so you can actually take a break from your phone. Store all of your photos & videos in our Media Library, edit and resize posts, and search for user-generated content all in the app.
Boost strategy & engagement with visual-first features
Create on-brand content in seconds with Later’s Visual Planner. Post at the perfect time with our Best Time to Post tool, and extend your reach with personalized Hashtag Suggestions for your audience.
Turn followers into customers with Linkin.bio
Linkin.bio by Later turns your Instagram and TikTok profile into a mini web page, complete with analytics. You’ll know exactly which posts are driving traffic, and where your followers are going.
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
Whether you’re a creator, small business owners, social media manager, or digital marketer, Later has a plan for you - starting at $18 per month (Hootsuite plans start at $49/month).
With Later, you can Auto Publish the following posts types on each platform:
- Instagram: Single Image posts, Carousels & Reels
- TikTok: Videos
- Facebook: Single Image, Text-Only, Video, & Carousel posts
- LinkedIn: Single Image, Text-Only, & Video posts
- Pinterest: Image & Video pins
- Twitter: Video, Image, Text-Only, & Multi-Photo posts
Later’s Best Time to Post tool combines data from audience engagement across Instagram and TikTok as well as your followers to give you recommendations on the best days and times to post that are completely unique to you. The more you post, the better recommendations you’ll get.
Creator & Brand Collabs is a suite of tools designed to help creators like you discover and get discovered by brands, win brand deals, and manage your entire social media strategy all within Later. It’s easy to use and free to try!
Yup! You can use the same Linkin.bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
What’s the best social media marketing platform for you?
Learn why over 7 million people use Later every day.
Need a Hootsuite alternative?
Later has you covered. Try any plan free for 14 days.