BUILD YOUR BRAND ON SOCIAL
Best social media management platform: Later vs. Hootsuite
See how Later Social saves you more time, helps you reach more engaged audiences, and grow your brand bigger, better, and faster with social media.
WHY LATER IS THE BEST HOOTSUITE ALTERNATIVE
Manage your social strategy & growth in one platform
Later Social helps you manage your social media marketing, social commerce, and creator partnerships all in one app.
More tools, more growth
Later Social makes it easy to schedule social media posts & save time while you’re at it.
Curate the perfect feed
Preview & rearrange upcoming posts to find the perfect vibe with Later’s Visual Planner.
Drive social sales with Link in Bio
Drive traffic & increase sales with Link in Bio, Later’s link in bio tool.
Collaborate on campaigns
Later helps creators and brands to find each other and collaborate on campaigns.
Features | Later Social | Hootsuite |
|---|---|---|
| Free plan | ||
Learn more about Later's Social Media Scheduling Platforms | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Later's Hashtag Suggestions Tool | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Link in Bio by Later | ||
Learn more about Link in Bio by Later | ||
Learn more about Later for Creators | ||
Learn more about Later Social Media Publishing | ||
Learn more about Later's Social Media Schedulers | ||
Learn more about Later's Best Time to Post on Instagram Tool and Later's TikTok Scheduler | ||
| Reply to Facebook and Instagram DMs | ||
Learn more about Later's Hashtag Suggestions Tool | ||
| Team collaboration tools | ||
| Approval workflows | ||
| Social listening | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Later's Instagram Scheduler | ||
Learn more about Later Analytics |
| |
Learn more about Later's Help Center | Help Center, E-mail (help from a real human!), Chat Support, Social Support | Help Center, E-mail |
Last updated April 2025
LATER VS. HOOTSUITE
3 reasons to choose Later Social
Plus, try any Later plan for free.
1.
Save time & grow your brand with scheduling tools
Later helps you spend less time managing your social media, so you can actually take a break from your phone. Store all of your photos & videos in our Media Library, edit and resize posts, and search for user-generated content all in the app.
2.
Boost strategy & engagement with visual-first features
Create on-brand content in seconds with Later’s Visual Planner. Post at the perfect time with our Best Time to Post tool, and extend your reach with personalized Hashtag Suggestions for your audience.
3.
Turn followers into customers with Link in Bio
Use Link in Bio to turn your Instagram and TikTok posts into clickable images, complete with analytics that measure which content is driving revenue to your business.
Over 7 million people — from creators to small shops to global brands — use Later Social. Here’s why.
"Later’s TikTok auto publish is a game-changer. With two kids, I could never sneak in time to post. Now I can reliably post at peak times—PLUS, Later’s analytics allows me to reach peak viewership across all my platforms."
Kate Talcott
@splatter.and.bloom
Kate Talcott, Founder - Splatter & Bloom
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
Whether you’re a creator, small business owner, social media manager, or digital marketer, Later has a plan for you - starting at $18 per month (Hootsuite plans start at $49/month).
With Later, you can Auto Publish the following posts types on each platform:
- Instagram: Single Image posts, Carousels & Reels
- TikTok: Videos
- Facebook: Single Image, Text-Only, Video, & Carousel posts
- LinkedIn: Single Image, Text-Only, & Video posts
- Pinterest: Image & Video pins
- Twitter: Video, Image, Text-Only, & Multi-Photo posts
Creator & Brand Collabs is a suite of tools designed to help creators like you discover and get discovered by brands, win brand deals, and manage your entire social media strategy all within Later. It’s easy to use and free to try!
Yup! You can use the same link in bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
What’s the best social media marketing platform for you?
Learn why over 7 million people use Later Social every day.
Later Social is the best Hootsuite alternative
Try any Later plan free for 14 days.