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Later vs. Instagram Creator Studio

Curious about Instagram's Creator Studio?
Here's what you need to know.

The big differences

Instagram Creator Studio is made with influencers in mind, with the goal of helping creators publish video content to IGTV.

Later optimizes your Instagram strategy, lets you post to other social channels, and gives you a way to attribute revenue to Instagram posts.

The bells and whistles

Features
Later
Instagram Creator Studio
Photo posts
Yes
Yes
Video posts
Yes
Yes
Carousel posts
Yes
No
Reels
Yes
No
Instagram Stories
Yes
No
Tag Users
Yes
No
Tag Location
Yes
Yes
Facebook
Yes
Yes
Twitter
Yes
No
Pinterest
Yes
No
LinkedIn
Yes
No
TikTok
Yes
No
Visual planner
Yes
No
Shoppable feed
Yes
No
Best Time to Post
Yes
No
Manage comments
Yes
No
Find and repost UGC
Yes
No
Adjustable date range
1 year
7 days
Likes, comments, saves
Yes
Yes
Impressions and reach
Yes
Yes
Instagram Stories analytics
Yes
Yes
Hashtag analytics
Yes
No
Profile interactions (emails, texts, phone calls)
No
Yes
Export to CSV
Yes
No
description

We help you play the long game on Instagram

  • Visual Planner
    See all your content at a glance, and see your feed the way your followers will.
  • Link in Bio
    Create a shoppable Instagram feed by tagging multiple products in your posts.
  • Best Time to Post
    Optimize your posts based on your followers' unique engagement patterns.

Which one is best for your business?

If you're an influencer who's focusing on growing your IGTV channel, give Creator Studio a try. If you're looking to turn your Instagram account into a revenue machine (or if you're scheduling across different channels like Twitter and Pinterest), then Later is for you.