Later vs. Instagram Creator Studio

Wondering about Instagram’s new Creator Studio tools?
Here’s what you need to know.

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The big differences

Instagram Creator Studio is made with influencers in mind, with the goal of helping creators publish video content to IGTV.

Later optimizes your Instagram strategy, lets you post to other social channels, and gives you a way to attribute revenue to Instagram posts.

The bells and whistles

LaterCreator Studio
Auto-Publishing to Instagram  
Photo posts
Video posts
Carousel postsNotification publishingAuto publishing
IGTV posts
Instagram Stories
Tag Users
Tag Location
Cross-platform Publishing  
Instagram analytics  
Adjustable date range3 months7 days
Likes, comments, saves
Impressions and reach
Instagram Stories analytics
Hashtag analytics
Profile interactions
(emails, texts, phone calls)
Export to CSV
Marketing capabilities  
Visual planner
Shoppable feed
Beat time to post
Manage comments
Find and repost UGC

We help you play the long game on Instagram

We help you play the
long game on Instagram

  • Visual Planner

    See all your content at a glance, and see your feed the way your followers will.


    Create a shoppable Instagram feed by tagging multiple products in your posts.

  • Best Time to Post

    Optimize your posts based on your followers’ unique engagement patterns.

See plans

Which one is best for your business?

If you’re an influencer who’s focusing on growing your IGTV channel, give Creator Studio a try.

If you’re looking to turn your Instagram account into a revenue machine (or if you’re scheduling across different channels like Twitter and Pinterest), then Later is for you.