Later vs.
Instagram Creator Studio

Later vs. Instagram Creator Studio

Wondering about Instagram’s new Creator Studio tools?
Here’s what you need to know.

The big differences

Instagram Creator Studio is made with influencers in mind, with the goal of helping creators publish video content to IGTV.

Later optimizes your Instagram strategy, lets you post to other social channels, and gives you a way to attribute revenue to Instagram posts.

The bells and whistles


Creator Studio

  • Auto-Publishing to Instagram
  • Photo posts
  • Video posts
  • Carousel posts
  • IGTV posts
  • Instagram Stories
  • Tag Users
  • Tag Location
  • Cross-platform Publishing
  • Facebook
  • Twitter
  • Pinterest
  • Instagram analytics
  • Adjustable date range
  • Likes, comments, saves
  • Impressions and reach
  • Instagram Stories analytics
  • Hashtag analytics
  • Profile interactions
    (emails, texts, phone calls)
  • Export to CSV
  • Marketing capabilities
  • Visual planner
  • Shoppable feed
  • Beat time to post
  • Manage comments
  • Find and repost UGC
  • Notification publishing
  • 3 months
  • Auto publishing
  • 7 days

We help you play the long game on Instagram

We help you play the
long game on Instagram

  • Visual Planner

    See all your content at a glance, and see your feed the way your followers will.


    Create a shoppable Instagram feed by tagging multiple products in your posts.

  • Best Time to Post

    Optimize your posts based on your followers’ unique engagement patterns.


Which one is best for your business?

If you’re an influencer who’s focusing on growing your IGTV channel, give Creator Studio a try.

If you’re looking to turn your Instagram account into a revenue machine (or if you’re scheduling across different channels like Twitter and Pinterest), then Later is for you.

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