Later vs. Tailwind
There’s a good reason why Later beats Tailwind for managing social
Actually, there’s a few. See why Later is the right choice for growing your brand and getting results.
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and 
Later is actually easy to use
Planning is easy. Scheduling makes sense. Everything is exactly where it should be. So you don’t have to waste time figuring out how things work—just log in and get started.
One app for everything
Why use a tool that only gets half the job done? Later lets you post to Instagram, Twitter, Facebook, and Pinterest. Plus, you can save time by editing the images and optimizing the captions for each profile—all in one place.
Fill your feed with on-brand content
Your followers are pretty decent content creators—and they’re creating content about you. Later lets you find and repost that content. Find it by hashtag, @mention, tags, and even import content by URL to repost right into your feed.
The perfect post, every time
Later’s unlimited Media Library lets you save unpublished content in one place so you’re always ready to post from any device. Upload content in bulk, keep it organized with labels, and make collaboration easy by sharing it with your team.
Know what works and what doesn’t
performance of your Instagram Stories and how well your hashtags are working (along with the best ones to use). That makes it easier to optimize your posts, increase your reach, and drive engagement up.
Pricing that makes sense
Separate fees for posting to Instagram and Pinterest? No thanks. Later’s pricing is clear and fair. Plans are customizable to your needs. And our free plan (another thing they don’t have) does so much that you may never even need to upgrade.
“We love using Later because not only does it allow us to visually see our images laid out on a calendar week by week, but it shows us the best time to post. We wouldn't go anywhere else to schedule and curate our social media - biggest fans of the Later team and the technology they've created!”
Social Team
MeUndies
How we stack up
Features that make it easier to grow your
brand on social (that youwon’tfind in Tailwind)
 |  | |
|---|---|---|
| Cross Platform Scheduling Schedule posts to multiple social networks simultaneously. | InstagramPinterestFacebookTwitter | InstagramPinterestFacebook Pages only |
| Content Enhancements Edit and optimize images for every social profile. | CroppingImage EditingFiltersOptimization for each platformOverlay text on images | Cropping only |
| Media Library Save content that you can access, edit, and publish any time, from any device—with no storage limits. |  |  |
| Collect Content Find content across your networks and outside of social media and repost to your feed. | | |
| Carousel Posts Publish multiple images in a single Instagram post. | | |
| Storyboarding & Scheduling Stories Visually plan your stories so you see them in the sequence they play. | | |
| Story Analytics Get key metrics on the performance of your Instagram stories. | | |
| Hashtag Analytics Boost reach by knowing the most effective and relevant hashtags to use. | | |
