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Later vs. Tailwind

There's a good reason why Later beats Tailwind for managing social

Actually, there's a few. See why Later is the right choice for growing your brand and getting results.

7 million people — including top global brands — trust Later

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Later is actually easy to use

Planning is easy. Scheduling makes sense. Everything is exactly where it should be. So you don't have to waste time figuring out how things work—just log in and get started.

One app for everything

Why use a tool that only gets half the job done? Later lets you post to Instagram, Twitter, Facebook, and Pinterest. Plus, you can save time by editing the images and optimizing the captions for each profile—all in one place.

Fill your feed with on-brand content

Your followers are pretty decent content creators—and they're creating content about you. Later lets you find and repost that content. Find it by hashtag, @mention, tags, and even import content by URL to repost right into your feed.

The perfect post, every time

Later's unlimited Media Library lets you save unpublished content in one place so you're always ready to post from any device. Upload content in bulk, keep it organized with labels, and make collaboration easy by sharing it with your team.

Know what works and what doesn't

performance of your Instagram Stories and how well your hashtags are working (along with the best ones to use). That makes it easier to optimize your posts, increase your reach, and drive engagement up.

Pricing that makes sense

Separate fees for posting to Instagram and Pinterest? No thanks. Later's pricing is clear and fair. Plans are customizable to your needs. And our free plan (another thing they don't have) does so much that you may never even need to upgrade.

"We love using Later because not only does it allow us to visually see our images laid out on a calendar week by week, but it shows us the best time to post. We wouldn't go anywhere else to schedule and curate our social media - biggest fans of the Later team and the technology they've created!"

Social Team


See Customer Stories

How we stack up

Features that make it easier to grow your brand on social (that you won't find in Tailwind)


Schedule posts to multiple social networks simultaneously.

  • Instagram
  • Pinterest
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Facebook Pages only

Edit and optimize images for every social profile.

CroppingImage EditingFiltersOptimization for each platformOverlay text on images
Cropping only

Save content that you can access, edit, and publish any time, from any device—with no storage limits.


Find content across your networks and outside of social media and repost to your feed.


Publish multiple images in a single Instagram post.


Visually plan your stories so you see them in the sequence they play.


Get key metrics on the performance of your Instagram stories.


Boost reach by knowing the most effective and relevant hashtags to use.


Grow with the #1 visual social marketing platform

Sign up for Later, and see why over 7 million businesses trust us to manage their social channels. The best tools, for every platform, right at your fingertips.