ICYMI: TikTok is facing a potential ban in the US.
A majority of GOP voters support banning TikTok, compared with 33% of Democrats, a WSJ poll found https://t.co/442HPcxSez— The Wall Street Journal (@WSJ) April 24, 2023
And while nothing is set in stone (save for Montana), lawmakers are moving forward with their plans to ban or force a sale of the viral video-sharing app.
So if you're a brand that primarily uses the platform, you may want to consider creating a TikTok backup plan.
Fear not, we've got you covered with three ways brands can prepare for a TikTok ban, below.
Is TikTok Getting Banned?
The fate of TikTok has been a hot topic as of late.
Following Capitol Hill’s recent grilling of TikTok chief executive, Shou Zi Chew, it appeared concerns of the platform's security and privacy had reached its boiling point.
TikTok CEO Shou Zi Chew arrives to testify at the @HouseCommerce hearing titled TikTok: How Congress Can Safeguard American Data Privacy And Protect Children From Online Harms on Capitol Hill, March 23, 2023. pic.twitter.com/55vmK7iRue— Tom Williams (@pennstatetom) March 23, 2023
However, despite rumors and speculation, it remains unclear whether TikTok will actually be banned.
For now, we recommend continuing business as usual on the app — no need to halt plans or strategies just yet.
That said, you should still have a backup plan in place, just in case (keep reading for more).
Your TikTok Ban Backup Plan
Regardless of what happens, it's safe to say that TikTok has become a major player in the social media landscape.
And a sudden ban could impact brands who’ve built audiences on the app — losing out on substantial engagement, reach, and sales.
So, with all the uncertainty surrounding the platform, here are three ways to build a TikTok backup plan:
#1: Diversify Your Platforms
When you're just starting out, focusing on one social platform is a great way to build an engaged community.
But neglecting other platforms can limit your ability to reach even more people — and in case of a platform ban, seriously impact all your hard work.
The solution? Diversify your platforms.
Diversifying your content on multiple channels gives you more opportunities to speak directly to your target audience.
If you’re currently solely on TikTok, it can be as simple as adapting your content and goals for more established platforms like Instagram, YouTube, or LinkedIn:
This way, you can build your following across multiple channels so that if one goes down, you’re still accessible to your audience.
Speaking of diversifying your platforms, you can plan and schedule your Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter posts in advance with Later's management tools. Create an account today.
#2: Invest in Yourself
In light of a TikTok shutdown, relying solely on social media platforms can mean risky business.
However, by investing in your brand, through a blog, website, or newsletter, you can engage with your audience in your own terms.
It's an important part of future-proofing your content strategy!
In need of some newsletter inspo? Bookmark this blog post: How to Create a Newsletter Marketing Strategy That Drives Big Results
#3: Consider Experimenting With Emerging Platforms
With the possibility of a TikTok ban looming, brands should keep an open mind by experimenting with emerging platforms.
While there's no guarantee that every new app will be successful, it doesn't hurt to give it a shot and see if it could work for your brand.
Apps like Lemon8, BeReal, and Bluesky, are popping up all the time.
And though they might not be popular forever, it's worth taking a chance to see if your brand can join the conversation — even if it's just to redirect users to more established platforms like Instagram or your website.
And, on the off chance that a new app does take off, it won't feel like such a scary leap since you've already tested it out.
Despite the rumors, the question remains: will TikTok be able to survive in the USA? Only time will tell.
However, come ban or not, armed with the above three tactics, your brand is not only sure to survive but thrive!
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