Skip to main content

Copied URL to clipboard!

Customer Case Studies

Magnetic Creative

How Later transformed one agency’s influencer marketing process into a streamlined powerhouse.

Women opens backpack next to her golden retriever next to Magnetic Creative logo
Women opens backpack next to her golden retriever next to Magnetic Creative logo

Later Influence™

Turn influencer marketing into your #1 revenue generator.

Book a Demo

The Objective

An influencer platform for agencies

Magnetic Creative is an award-winning agency focused on providing in-depth brand intelligence and growth-driven marketing strategies to its clients. Many of the agency’s brands began expressing an interest in incorporating creators into their marketing initiatives. That interest evolved into a need that became a management challenge, so it began the search for an influencer marketing platform to partner with.

Finding an influencer platform would support Magnetic Creative to grow its UGC catalogue and scale its clients’ influencer programs. There was only one influencer platform for enterprise brands and agencies alike that could over-deliver on these specific requirements. Enter: Later.

The Solution

Later for Influencer Marketing

What Magnetic needed

Magnetic Creative knew that it needed a platform with proven industry virality, a substantial and diverse influencer index, a streamlined and efficient campaign process, and a robust reporting dashboard.

There were particular pain points Magnetic Creative wanted to bypass via a platform solution, such as the time spent collecting scattered communications between emails, phone calls, and instant messenger. Additionally, valuable hours were spent manually conducting research on the best social networks for each campaign, vetting potential influencer partners, and calculating ROI.

It wasn’t just the campaign planning phase that was inefficient and time-consuming. Magnetic Creative also needed a way to influencer index, a streamlined and efficient manage clients’ influencer marketing campaigns, which included activating creators across the vast spectrum of influence, automating the draft review process, and fulfilling payment. Plus, its growing catalogue of both influencer-generated content (IGC) and user-generated content (UGC) had quickly become difficult to track and manage.

These two highly visual platforms, which are popular among active Gen Z and Millennial creators and shoppers alike, were determined to be the perfect channels to drive buzz and awareness for Trident Pocket Packs.

Later Influence™

Turn influencer marketing into your #1 revenue generator.

Book a Demo
Grey french bulldog falls asleep next to a jar of calming dog treats
Grey french bulldog licks his lips next to jar of dog treats that help to soothe arthritic joints
Border collie takes a heart shaped treat from his owner who holds a bag of calming dog treats

An intuitive platform

Later’s intuitive user interface makes it easy to manage the often complex and plentiful moving parts of an influencer program. This is especially true when it comes to the sourcing process, which is made efficient through the database and the platform’s robust search filters. With these filters, Magnetic Creative was able to hone in on potential creator partners based on various demographics — including age, location, and more — along with social metrics, such as follower count and engagement rate.

Magnetic Creative also loved the platform’s customizability. For example, the agency was able to duplicate monthly campaigns through an email automation feature — thus adapting a previously tedious, manual process into an easy, one-time setup.

An expert team

Not only was Later’s all-in-one influencer platform fully customizable for Magnetic Creative’s specific needs, but it also has a secret weapon: the platform is enhanced with a highly knowledgeable and communicative team of experts. The Later team worked closely with Magnetic Creative to develop custom workflows, identify and fulfill a wish list of new features, provide consultant services for further growth, and ultimately ensure a smooth transition for the agency to manage its programs without interruption.

An aesthetic beige plate with three skewers of grilled vegetables with edible flowers
A still from an Instagram story with white and black plates in background promoting Nexgrill products
Instagram story still of a pizza on a barbeque next to a poll asking users if they have ever grilled a pizza
Instagram post and Instagram stories by @eatwhateveryouwant and @feasting_food_fanatic

The Results

Campaigns Magnetic’s clients love

All of these benefits contributed to Magnetic Creative’s ability to service its clients faster and produce better results for them. It was easier for the agency to scale creator participation, increase its clients’ social presence, and drive valuable KPIs — like impressions, engagements, views, and quantity of quality content.

Magnetic Creative greatly values Later’s vast industry experience, ever-growing influencer index, custom workflow capabilities, and content repository. By leveraging Later, the agency was able to save time and money that would have otherwise been spent on manual influencer activations.


Grow with Later's platform for creators

Take a deeper dive into the power of Later Influence™, Later's influencer marketing platform.