Skip to main content

Copied URL to clipboard!


How to Write Engaging Instagram Captions

Thumbnail image with text Free Workshop: How to Write Engaging Instagram Captions on light blue background

How to Write Engaging Instagram Captions Your Followers Will Love

Ready to supercharge your captions on Instagram? Later’s Instagram Caption Writing Workshop will teach you how to write on-brand Instagram captions that are engaging and effective.

  • Lesson 1: Instagram Captions — The Basics

    • Understand the importance of caption writing

    • Discover the different caption types

    • Learn how to generate captions on Instagram for your business consistently (with examples!)

  • Lesson 2: The Recipe for the Perfect Instagram Caption

    • Learn how to craft your brand voice

    • Practice writing engaging hooks and creating strong call-to-actions

    • Uncover how to format your captions for accessibility and SEO

Sign up for this free Instagram captions writing course today!

Who should take this workshop?

This workshop is great for:

  • Social media managers

  • Business owners

  • Entrepreneurs

  • Creators

What Are the Benefits of Taking Later’s Caption Writing Course?

Crafting on-brand and engaging Instagram captions can help you grow your community and turn followers into customers.

Here are 4 benefits to writing effective Instagram captions:

  • Increases your engagement. You can use Instagram captions to encourage your followers to like, comment, save, or share your posts. This helps to boost your visibility and reach, allowing even more potential followers to learn about your brand.

  • Strengthens your brand voice. Writing engaging captions can help establish or reinforce your brand voice. By sharing your brand's story or values, you can connect with your audience on a more personal level and build a stronger relationship with them.

  • Allows you to untap SEO opportunities. Captions provide helpful context for the Instagram algorithm. When you use relevant keywords in your caption, your content will be more easily discovered by users searching on the platform.

  • Grows traffic and sales. By including a call-to-action (CTA) in your caption, you can encourage your followers to visit your website, blog, or other social media channels, leading to more traffic and $$ for your business.

Hosted by the Pros

Host Speaker

Headshot of Euan Murphy, Later Social Media Manager

Euan Murphy

Graphic Designer, Later@euancmurphy

Euan is a graphic designer, illustrator, and animator at Later. You may know him from our YouTube videos! He also makes music under the name New Friend and loves to read, cycle, and kiss his cat Lubi on the head.


Sign up for Our Free Instagram Captions Workshop

Learn helpful tips to write engaging and effective captions on Instagram.