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Setting Goals and Choosing the Right Platforms

Roadmap on how to set SMART goals and choose the right social media platform

Key Learnings

By the end of this course, you'll be able to:

  1. Identify your business and marketing goals

  2. Choose the right platforms for your social strategy

  3. Set SMART social goals

Course Description

Identifying your business and marketing goals is a crucial step towards creating a successful social media strategy. With our expert guidance, you will learn how to precisely define and set your social media goals, ensuring they align perfectly with your overall business objectives. We will explore the process of deciding which social media platform is best for your business, considering factors such as target audience, industry, and content type. From there, you will be ready to set social media SMART goals specifically tailored to execute your social marketing strategy with precision. Using the comprehensive course workbook, you’ll build the blueprint to your very own effective and impactful social media marketing strategy. Ready to get started? Let’s dive in!

Meet Your Instructor

Host Speaker

Headshot of Christine Colling, Later Social Media Manager

Christine Colling

Social Media Manager, Later@christineyurie

As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.