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Using Metrics to Track Progress

Decorative header image with a pie chart, 2 bar charts, and 2 line charts representing metrics connected to a persons silhouette

Key Learnings

By the end of this course, you’ll be able to:

  1. Identify three categories of social metrics: discovery, action, and conversion

  2. Calculate engagement rate and conversion rate

  3. Implement proven social strategy tactics

Course Description

A data-driven approach is an essential part of every successful social strategy, but understanding how to measure social media success can be challenging. In this course, we demystify key social media metrics to make them as clear as possible. By reflecting on your own social media goals, you’ll learn how to select which social media metrics to track and how to compare them to social media benchmarks. We’ll also help you select the best social media benchmarks based on your industry and following. Using the course workbook, you’ll learn how to calculate social media engagement rate and conversion rate. You’ll also gain actionable insights and examples of effective social media tactics that you can immediately put to work. Let’s get into it!

Meet the Speakers

Host Speaker

Headshot of Christine Colling, Later Social Media Manager

Christine Colling

Social Media Manager, Later@christineyurie

As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.