Using Metrics to Track Progress
By the end of this course, you’ll be able to:
Identify three categories of social metrics: discovery, action, and conversion
Calculate engagement rate and conversion rate
Implement proven social strategy tactics
A data-driven approach is an essential part of every successful social strategy, but understanding how to measure social media success can be challenging. In this course, we demystify key social media metrics to make them as clear as possible. By reflecting on your own social media goals, you’ll learn how to select which social media metrics to track and how to compare them to social media benchmarks. We’ll also help you select the best social media benchmarks based on your industry and following. Using the course workbook, you’ll learn how to calculate social media engagement rate and conversion rate. You’ll also gain actionable insights and examples of effective social media tactics that you can immediately put to work. Let’s get into it!
Meet the Speakers
Social Media Manager, Later@christineyurie
As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.