Hey, everyone. I'm Christine from Later, and today we're going to be talking about how to find the perfect Instagram influencers for your next marketing campaign. Now, if you're new to Later's YouTube channel, we cover all the latest social media news and strategies, so hit that subscribe button to stay up to date with everything you need to know.
Influencer marketing can be really tough for some people. When you hear influencer marketing, you might be thinking, how do I find the right influencers? Or, will they be too expensive? Or maybe, how do I know that they're actually going to bring in sales?
In this video, we're going to go through some tips to help you find the right influencers for your brand. Let's get started.
Tip #1: Check out influencers already talking about your brand
If you're looking to collaborate with an influencer, the easiest place to start is to find someone who is already interested and engaging with your brand. It's pretty likely that you have customers who are already talking about and tagging your products. Maybe they have a smaller following, but their target audience could match yours.
To find influencers who are already engaging with your brand, you can just go through your tagged posts on Instagram and also make sure to check your comments and DMs. If an influencer has tagged you in their Stories or posts, it's a good sign they're already sharing content about your business or products with their followers. The best part about this is that the partnership will feel like an organic fit for their community as they've already been talking about you.
Tip #2: Look at who your target audience is already engaging with
When you're looking for influencers to work with, the number one question you should be asking yourself is: "Will this influencer resonate with my audience?"
To figure this out, you're going to want to do some research on your existing community. Grab a notebook, go through your followers, and find 10 to 15 people who really represent your ideal audience. At this point, you should also be asking yourself, what type of influencers are they already following? What content do they typically engage with?
Once you find an influencer who feels like a good fit, I like to click on this little drop-down under the Instagram link in bio, which will give you a list of suggested accounts to follow based on that person's Instagram profile. This will give you a solid list of brands and other influencers that are similar to the one you're already looking at. All of this research should give you valuable insight into the type of influencers you should be partnering with.
Tip #4: Consider Micro and Nano influencers
So you might be gravitating towards big-name celebrities with millions of followers and hundreds of thousands of likes, but these people might not be the most effective for your marketing campaign. We recently collabbed on a report with Fohr that reveals that the fewer followers an influencer has on Instagram, the higher their average engagement rate. We found that nano influencers, who have less than 10,000 followers, have the highest average engagement rate, with 4% across all feed posts and sponsored ones. If you want to download this free Influencer Marketing Report, I've linked it in the description below.
Nano influencers have small, hyper-niche audiences and are great to work with if you're on a tighter budget. However, this can be really time-consuming, as you'll have to work with dozens of them to reach a significant audience. If this strategy doesn't fit in with your schedule, I'd really recommend trying to work with micro influencers instead.
Tip #5: Look at an influencer's key performance metrics
So this is another really important tip. Once you find an influencer you're interested in, you'll want to make sure that their followers are authentic and that people are actually engaging with their content.
Have a look through their followers, comments and engagements. If they have over 20,000 followers and are only getting two comments on their posts, you might want to skip out on that influencer. You should also take a look at how many followers they have that don't have a profile photo, or how many have an Instagram handle with random letter and number combinations. These are both signs that their following just might not be genuine.
Later actually has a tool that lets you create a performance report with all the key metrics in one shareable link, and it's 100% verified by Later, so you know that you're seeing the truth. You can ask an influencer partner to share the Later performance report with you if you want a more reliable picture of their account metrics. I've linked more information about how this all works in the video description.
And that's it. These five tips should be a great starting point to help you find the best influencers to partner with on Instagram. If you found this video helpful, don't forget to hit that thumbs up and subscribe to our channel. We're sharing new videos to help you grow your brand all the time. Thank you so much for watching. I'll see you later.