Later Tools & Features

New! Add Your Linkin.bio Feed to Your Website


By Matt Smith

Published January 28, 2021

4 minute read

Exciting news! You can now showcase your Linkin.bio feed on your website with Linkin.bio Gallery. 🎉 ICYMI: Linkin.bio creates a clickable, shoppable, and dynamic replica of your Instagram feed — letting you link individual posts to your blog, product pages, online stores, or wherever you like. Now, with Linkin.bio Gallery, you can embed that feed

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Stay on top of the biggest social media marketing trends!

Exciting news! You can now showcase your Linkin.bio feed on your website with Linkin.bio Gallery. 🎉

ICYMI: Linkin.bio creates a clickable, shoppable, and dynamic replica of your Instagram feed — letting you link individual posts to your blog, product pages, online stores, or wherever you like.

Now, with Linkin.bio Gallery, you can embed that feed on your website or blog and use your Instagram content to drive sales and create a consistent online experience for your customers.

Linkin.bio Gallery is now available on our Growth and Advanced plans, and in this blog post we’ll show you how to set it up and use it to level-up your e-commerce strategy.

How Does Linkin.bio Gallery Help Your Web Strategy?

Social media presents a big opportunity if you’re looking to drive online sales. In fact, 70% of shoppers check Instagram when they’re looking for new products.

Linkin.bio Gallery helps you use your Instagram feed to boost sales on your website in a few different ways:

#1. Share User-Generated Content On Your Website

Social media is all about building community — and sharing user-generated content (UGC) from your biggest fans is a great way to do that.

And it’s no different when it comes to your website. Sharing UGC helps you inspire your customers by showing your products in real-world settings.

Plus, seeing happy customers offers social proof to first-time shoppers (and can increase customer confidence).

#2. Boost Your Customer Experience

Creating a unified and user-friendly experience for your customers is 🔑.

By linking directly to the product or Shopify page from each post, your customers can go from peruse to purchase in a matter of clicks. Hello, happy shoppers!

They’ll also get the same shopping and visual experience whether they’re on your website or Instagram. So wherever they meet your brand, it’ll be one seamless brand story.

#3. Make Updating Website Content a Little Easier

Linkin.bio Gallery streamlines your content process and makes it easy to keep your website up-to-date.

Use Later to schedule an Instagram post, add a Linkin.bio link, et voilà — your Linkin.bio Gallery automatically updates on your website to match your Linkin.bio feed.

The good news? Your website stays fresh with a dynamic feed. The even better news? It’s all managed within Later — no website maintenance skills required.

How Our Customers are Using Linkin.bio Gallery

We gave a few of our customers early access to test the feature and share their thoughts. Here’s what they said:

“Linkin.bio Gallery is yet another reason we love using Later for social media management. We especially love that the gallery images are clickable and can direct to unique pages within our site.” — Kay, @hello.mysalondesk

“Embedding Linkin.bio Gallery on my website is great for visitors who like visuals. Rather than using the website navigation, they can simply click on the product picture in the Gallery.” — Flavia, @farm_gypsy

How to Embed Linkin.bio Gallery on Your Website

Ready to add Linkin.bio Gallery to your website or blog? Here’s how to do it:

Step #1: Head to the Linkin.bio management page.

You’ll find it in the Later web app in the options on the left. Then, click the Embed Linkin.bio Gallery drop-down and select “Set Up Linkin.bio Gallery.”

New to Linkin.bio? No worries! You’ll just need to follow some easy steps and set up your Linkin.bio first. Here’s a guide to help you get started.

Step #2: Create your Linkin.bio Gallery – and customize it.

We’ve got a few customization options to make the Gallery work for your webpage. Choose:

  • Grid or row layout

  • Header text (or remove it altogether)

  • Show or hide your Instagram profile photo and handle

  • White or black text

TIP: Black text works best on light website backgrounds and white text is great for dark ones.

Step #3: Get your embed code.

Add in the website URL that you’re adding the Linkin.bio Gallery to, and we’ll generate the embed code.

Step #4: Copy and paste your code.

Hop over to your website builder and copy and paste your embed code in just a few clicks.

Not sure how? Check out our guide.

Step #5: And you’re ready to go!

Head over to your site (on desktop or mobile) to check out your Linkin.bio Gallery. Customers can shop your posts, whether you’re featuring just one product or multiple.

TIP: Any changes you make to your Linkin.bio will be automatically replicated on your Linkin.bio Gallery, so you can manage everything within Later.

Ready to start showcasing your Linkin.bio feed on your website? Linkin.bio Gallery is now available on all Growth and Advanced Later plans. Upgrade to get started.

Stay on top of the biggest social media marketing trends!

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