Frequently Asked Questions

    General Questions

  • Can I use Later for free?

    Yes, there will always be a free plan. A free plan provides you with 30 posts per month per profile, 1 Social Profile per platform, including Instagram, Twitter, Facebook, and Pinterest, and 1 User. Your 30 posts per month are counted towards your total when they’re scheduled, not when they’re posted, and they reset on the 1st of every month at 12am UTC. Video posts and Instagram carousel posts are not included in the free plan.

  • What does Social Profile mean?

    A Social Profile is our way of saying social media account. So, for example, when we say that you get one social profile per platform on our Free plan, that means you can connect 1 Instagram account, 1 Twitter, account, 1 Facebook account, and 1 Pinterest account to your Later account.

    On our Business plans, you can connect upwards of 5 Instagram accounts, 5 Twitter accounts, 5 Facebook accounts, and 5 Pinterest accounts to your Later account.

  • Can I automatically publish to Instagram for free?

    Yes! But you first need to switch to an Instagram business profile. Learn how to set one up here.

    Also, because Later is an Instagram Partner and uses the Instagram Graph API for publishing to Instagram, autopublishing with Later is 100% safe!

  • Can I automatically publish video and carousel posts to Instagram?

    You can publish video automatically as of January 2019. Unfortunately, Instagram’s API doesn’t currently support the automatic publishing of Instagram carousel posts. So for now, you'll have to manually publish your carousel posts using our notification method.

  • Can I manage multiple Instagram accounts?

    Yes, you can manage multiple Instagram accounts with Later, however it depends on the plan that you sign up for. With our Free and Plus plans, you can only connect one Instagram account, whereas our Business plans allow you to connect multiple Instagram accounts.

  • How many posts do I get a month on each plan?

    On our Free plan, you get a total of 30 Instagram posts, 50 Twitter posts, 30 Facebook posts, and 30 Pinterest posts per month. On our Plus plan, you get 100 Instagram posts, unlimited Twitter posts, 100 Facebook posts, and 100 Pinterest posts per month. On our Premium plan, you’re allowed a total of 250 Instagram posts, unlimited Twitter posts, 250 Facebook posts, and 250 Pinterest posts per month. Finally, on both our Starter and Brand plans, you’re given an unlimited number of posts for Instagram, Twitter, Facebook, and Pinterest.

    Keep in mind that posts are counted towards your total when they’re scheduled, not when they’re posted. And your post count resets on the 1st of every month at 12am UTC. Unused posts do not carry over to the next month.

    If you’re interested in getting more posts per month, you can upgrade your plan or you can join our referral program. For every friend that you refer to Later, you and your friend will receive an additional 10 posts per month forever. Learn more about our referral program here.

  • What are the image size restrictions for the Media Library?

    With a free Later plan, you can upload and publish photos and videos up to 5MB, and up to 20MB on paid plans. To find out more about the best image sizes and requirements for Notification and Auto Publishing posts, click here.

  • What does Priority Support include?

    All paid customers have access to email and chat support. However with Priority Support, when you contact our support team, you'll be sent to the front of our support queue for a quicker response from one of our dedicated experts. Our support team is specially trained to help you get the most out of your Later account and is there to help you troubleshoot any problems you encounter.

  • How does post count for Instagram Stories work?

    Each storyboard is equal to 1 Instagram post included in your plan. A storyboard consists of a set of individual stories scheduled together for the same time with the storyboard tool.

  • Features

  • What is Linkin.Bio?

    Since Instagram only gives you one clickable link, we created a tool called that makes it easy to shop your Instagram feed. is a landing page that resembles your Instagram feed and displays your posts as clickable images. Learn more about it here.

  • What’s the difference between Lite and Standard Instagram Analytics?

    With Later’s Lite Instagram Analytics, you can track the performance of your last 10 posts and discover what types of content get the most engagement. Later’s Standard Instagram Analytics gives you a more detailed overview of your account’s performance, including information about your follower growth, audience engagement data, and the number of visits and clicks to your page.

  • What can you do with Access Groups?

    Later Access Groups help you manage access to your photos, videos, and Instagram accounts within Later. Now you can have multiple media libraries, so you don’t have to share your photos and videos with all your Instagram accounts and team members.

  • Can I manage one Later account with team members?

    Later is perfect for managing social profiles with teams. Whether it's having managers approving content, team members publishing posts or contributors submitting media. Premium subscriptions can add up to 2 users in total whereas business subscriptions can add more.

  • How does Best Time to Post work?

    Our Best Time to Post feature works by calculating your historical Instagram data to find out when you should schedule your Instagram posts for maximum engagement. If you’re on one of Later’s business plans, your best times will be highlighted in your weekly content calendar, making it easy for you to schedule Instagram posts for when your audience is most active.

    Just keep in mind that you must have at least 50 posts in the past 6 months in order for our algorithm to determine your best times. And the more posts you have, the more accurate your best times will be!

  • Plans and Billing

  • Can I switch plans?

    Yes! If you want to upgrade to a more expensive plan, we’ll calculate the difference and charge it to your account on your next invoice. If you’re downgrading to a cheaper plan, we’ll issue a credit to your account.

    The same is true if you switch from monthly to annual billing and vice-versa.

  • How do the annual plans work?

    When you sign up for any of our paid annual plans, you can save 17% per year compared to our monthly plans. Annual plans are billed yearly as a one-time payment and will automatically renew unless cancelled.

  • What is the cost for more than 5 Social Profiles?

    If you’re looking to manage more than 5 Social Profiles, you can sign up for our custom plan.

    Our custom plan is an addition to the Brand plan and works on tier basis where each additional Social Profile costs a little bit less. For the first 10 additional Social Profiles, you pay $5 per month per profile for the monthly plan or $50 per year per profile for the annual plan. After that, the price drops to $2 per month per profile or $20 per year per profile.

    For example, if you need a total of 18 Instagram accounts, it’s $49 for the monthly Brand plan, which gives you 5 Instagram accounts, $50 per month for the next 10 Instagram accounts, and $6 per month for the remaining 3 Instagram accounts.

  • What plans include video posting, Instagram carousel posts, and automatic publishing for Instagram?

    All our paid plans. However, auto publishing is currently not available for Instagram carousel posts.

  • What’s your refund policy?

    For annual plans, we consider refunds generally only within the first 30 days of purchase. For monthly plans, it’s within the first 7 days of purchase. Please contact us if you have any questions or need

  • Do you have any nonprofit pricing?

    Yes, Later offers a 50% discount on our paid annual plans to qualified non-profits. Learn more about our Later for Nonprofits Program here.

  • Have more questions? Check out our help docs