Find your
perfect plan

Whether you’re an Instagram pro or just getting started, Later has you covered.

Free forever. Set up in minutes. No credit card required.

Find your perfect plan

Whether you’re an Instagram pro or just getting started, Later has you covered.

Free forever. Set up in minutes. No credit card required.
  • Most Popular

Customize Plan

Billing Cycle

Save 17% with yearly billing

Yearly
Monthly

Additional Social Sets A Social Set includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile.

Additional Users

free

For individuals,
free forever

Always
$ 0 /month  

Includes

1 Social Set
30 posts per social profile
1 user

Add-ons

Not available

starter

For building your
social strategy

From
$ 8 /month billed yearly

Includes

1 Social Set
60 posts per social profile
1 user

Add-ons

Social Sets ($12.5/mo each)
Users ($5/mo each)
Most Popular

growth

For growing your brand
& driving engagement

From
$ 13 /month billed yearly

Includes

1 Social Set
150 posts per social profile
3 users

Add-ons

Social Sets ($20.5/mo each)
Users ($5/mo each)

advanced

For managing social media with a larger team

From
$ 25 /month billed yearly

Includes

1 Social Set
Unlimited posts
6 users

Add-ons

Social Sets ($33/mo each)
Users ($5/mo each)
  • Most Popular

Customize Plan

Billing Cycle

Save 17% with yearly billing

Yearly
Monthly

Additional Social Sets A Social Set includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile.

Additional Users

free

For individuals,
free forever

Always
$ 0 /month  

Includes

1 Social Set
30 posts per social profile
1 user

Add-ons

Not available

starter

For building your
social strategy

From
$ 9 /month $ /mo billed yearly

Includes

1 Social Set
60 posts per social profile
1 user

Add-ons

Social Sets ($15/mo each)
Users ($5/mo each)

growth

For growing your brand
& driving engagement

From
$ 15 /month $ /mo billed yearly

Includes

1 Social Set
150 posts per social profile
3 users

Add-ons

Social Sets ($25/mo each)
Users ($5/mo each)

advanced

For managing social media with a larger team

From
$ 30 /month $ /mo billed yearly

Includes

1 Social Set
Unlimited posts
6 users

Add-ons

Social Sets ($40/mo each)
Users ($5/mo each)
  • Key Features
    Free
    Starter
    Growth
    Advanced
  • Social Sets Included A Social Set includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile.
    1
    1
    1
    1
  • Additional Social Sets A Social Set includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile.
    $12.5/mo each
    $20.5/mo each
    $33/mo each
  • Additional Social Sets A Social Set includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile.
    $15/mo each
    $25/mo each
    $40/mo each
  • Visual Instagram Planner Drag and drop your photos onto the Visual Instagram Planner to design the perfect Instagram feed.
  • Unlimited Media Upload and store an unlimited number of photos and videos in your Media Library.
  • Linkin.bio Build a clickable, shoppable landing page that looks just like your Instagram feed to drive traffic and revenue from your Instagram account.
    Lite
    Lite
    Standard
    Standard
  • Instagram Analytics Track and measure your weekly and monthly growth, and see which posts are driving the most engagement.
    Lite
    Lite
    Standard
    Standard
  • Instagram Stories Scheduling* Visually plan and schedule Instagram Stories, and publish them through mobile notifications.
  • Instagram Best Time to Post Find the best days and times to post to Instagram for maximum engagement.
  • Hashtag Suggestions Find and add related hashtags to make your posts more discoverable.
    • All Features
      Free
      Starter
      Growth
      Advanced
  • Basics
  • Social Sets Included A Social Set includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile.
    1
    1
    1
    1
  • Users Included Invite users to help you plan, schedule, and manage your visual content marketing.
    1
    1
    3
    6
  • Posts Per Social Profile Schedule a number of posts per month to each of your social profiles.
    30
    60
    150
    Unlimited
  • Social Profiles Included Manage multiple social profiles, including Instagram, Facebook, Twitter, and Pinterest, all from one Later account.
  • Add-ons
  • Additional Social Sets Add extra Social Sets to any paid plan to manage more social profiles from one Later account.
    $9/mo each
    $15/mo each
    $30/mo each
  • Additional Users Add extra users to any paid plan to help you manage your visual content marketing.
    $5/mo each
    $5/mo each
    $5/mo each
  • Support
  • Help Center Find answers to your questions in our help center.
  • Live Chat Enjoy dedicated 1:1 time with our support team to get your questions answered.
  • Plan
  • Unlimited Media Upload and store an unlimited number of photos and videos in your Media Library.
  • Visual Instagram Planner Drag and drop your photos onto the Visual Instagram Planner to design the perfect Instagram feed.
  • Saved Captions Plan and save captions, hashtags, and other text.
  • Hashtag Suggestions Find and add related hashtags to make your posts more discoverable.
  • Add Text to Images Add text to your images when creating or editing posts or Instagram Stories.
  • Share Calendar Share your Instagram calendar and a preview of your scheduled posts with your team.
  • Calendar Notes Add notes to your Calendar to communicate with your team, leave reminders, and plan your social posts.
  • Collect Content
  • Chrome Extension Save photos from anywhere on the web to your Media Library.
  • Stock Photo Library Use high-quality stock photos to save time creating your own content.
  • Search by Hashtag Search for Instagram posts by hashtags and add media to your library.
  • Add from URL Collect and share media from any web page.
  • Tags Collect and share media from Instagram posts you’ve been tagged in.
  • Mentions Collect and share media from Instagram posts you’ve been mentioned in.
  • Contributors Request and collect media from your top content creators.
  • Schedule Content
  • Photo Upload and schedule photos from both Later on the web and the mobile app.
  • Video Upload videos up to 512MB in size from both Later on the web and the mobile app.
  • Instagram Stories
    (No Auto Publish)* Visually plan and schedule Instagram Stories, and publish them through mobile notifications.
  • Multi-Photo Scheduling
    (No Auto Publish)* Schedule multiple photos in a single post to Instagram, Facebook, and Twitter, and publish them through mobile notifications.
  • Location & User Tagging Tag locations and users when scheduling single photos or videos to Instagram.
  • Instagram Best Time To Post Find the best days and times to post to Instagram for maximum engagement.
  • Instagram First Comment Schedule your first comment on Instagram at the same time as your posts.
  • Engage
  • Linkin.bio Build a clickable, shoppable landing page that looks just like your Instagram feed to drive traffic and revenue from your Instagram account.
    Lite
    Lite
    Standard
    Standard
  • Conversations Manage and reply to your Instagram comments directly in Later on the web.
  • Analyze
  • Instagram Analytics Track and measure your weekly and monthly growth, and see which posts are driving the most engagement.
    Lite
    Lite
    Standard
    Standard
  • Pinterest Analytics See how your follower count and Pins published through Later are performing.
  • Twitter Analytics See how your Tweets published through Later are performing.
  • Twitter Click Tracking Shorten URLs and track URL click data in Twitter analytics.
  • Pinterest Click Tracking Shorten URLs and track URL click data in Pinterest analytics.
  • Instagram Hashtag Analytics Discover which hashtags are performing the best.
  • Instagram Analytics Export Export your Instagram analytics as CSV files to keep track of your profile's performance over time.
  • Organize
  • Access Groups Create multiple Access Groups to collaborate with different teams and manage access to your social profiles.
    1
    1
    Unlimited
    Unlimited
  • All prices are in USD
    * Not available for Auto Publish

    Frequently Asked Questions

    • Can I use Later for free?

      Yes, there will always be a Free plan. On a Free plan, you get 1 Social Set, 1 user, and 30 posts per social profile per month. Your 30 posts per month are counted towards your total when they’re scheduled, not when they’re posted, and they reset on the 1st of every month at 12am UTC. Video posts and Instagram carousel posts are not included in the Free plan.

    • Can I automatically publish to Instagram for free?

      Yes! But you need an Instagram business profile. Learn how to set one up here.

      Also, because Later is an Instagram Partner and uses the Instagram Graph API for publishing to Instagram, auto publishing with Later is 100% safe!

    • What is a Social Set?

      A Social Set is a collection of profiles that includes 1 Instagram, 1 Facebook, 1 Twitter, and 1 Pinterest profile (and a profile for any social networks we add in the future). Social Sets help you organize your social profiles based on brand or identity.

    • What’s the difference between Lite and Standard Instagram Analytics?

      With Later’s Lite Instagram Analytics, you can track the performance of your last 10 posts and discover what types of content get the most engagement. Later’s Standard Instagram Analytics gives you a more detailed overview of your account’s performance, including information about your follower growth, audience engagement data, and the number of visits and clicks to your Linkin.bio page.

    • How does post count for Instagram Stories work?

      Each storyboard is equal to 1 Instagram post included in your plan. A storyboard consists of a set of individual stories scheduled together for the same time with our Instagram Stories scheduler.

    • What are the image size restrictions for the Media Library?

      On a Free plan, you can upload and publish photos up to 5MB. On paid plans, you can upload and publish photos and videos up to 20MB. To find out more about the best image sizes and requirements for Notification and Auto Publish posts, read our help article.

    • What is Linkin.bio?

      Since Instagram only gives you one clickable link, we created a tool called Linkin.bio that makes it easy to shop your Instagram feed. Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images. Learn more about it here.

    • Have more questions? Check out our FAQ page

    Later is free to use for as long as you want

    Free forever. Set up in minutes. No credit card required.

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