Are you wondering, "How many hashtags should I use on Instagram?" We were too, which is why we analyzed 18 million Instagram posts so you don't have to.
The hashtag debate is a hot topic. Should you only use a few super niche hashtags? Should you use 30 hashtags? Do hashtags even work anymore? There's a reason why people always seem to be talking about hashtags, and it's because the rules are always changing.
Instagram just loves to change things up. According to a recent post from Instagram's @creators account, users should use between three to five hashtags. And yeah, that was really surprising for us to read. That's exactly what we're going to be talking about in today's video.
Get ready for all the Instagram hashtag updates, how to find the right ones to use, how many you should be using, and how to optimize your hashtags so that your content is actually getting seen. So let's get into it.
How to optimize your hashtag strategy on Instagram
The most important thing about a hashtag strategy is that you can have fun with this. Test out new niche hashtags, try broad industry ones, and see what works best for you. Just make sure that they're relevant. Then you should analyze the performance of your hashtags so that you know what's working and what isn't.
With Later's Analytics tools, you'll be able to measure how your hashtags are performing, including a breakdown of which are driving the most likes comments, saves, and reach on your Instagram posts. So we actually have some more Instagram hashtag secrets to share that I didn't get a chance to talk about in this video, but we do go through them in this video. So you're definitely going to want to watch this video next. See you later.