A "lookalike audience" is a marketing term that refers to a group of individuals who share similar characteristics, behaviours, or interests to an existing audience or customer base.
What is a lookalike audience?
Lookalike audiences are commonly used in digital advertising campaigns to optimize targeting and improve the effectiveness of marketing efforts. By reaching out to individuals who possess similar traits and interests to their existing customers, businesses can increase the chances of connecting with an audience that is more likely to be interested in their products or services.
How do you find a lookalike audience?
The process of creating a lookalike audience involves using data analysis and algorithms to identify patterns and similarities among a target group. Based on this analysis, the platform can then find and target a larger pool of people who exhibit similar traits to the original audience.
Lookalike audiences are created by comparing various data points, such as demographics, interests, online behaviours, purchase history, or engagement with a brand's website or social media content. The platform then identifies individuals who closely resemble the original audience in terms of these characteristics.
Why are lookalike audiences important for marketers?
By leveraging lookalike audiences, marketers can expand their reach and target new potential customers who are likely to have similar interests, preferences, or behaviours to their existing customer base. It allows businesses to find and engage with a broader audience that shares characteristics and behaviours similar to their current customers, increasing the likelihood of conversion and customer acquisition.
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