A nano influencer is a social media influencer with a very small following, typically between 500 to 5,000 followers.
What is a nano influencer?
Nano influencers are people who have built a small but engaged following around a specific interest or topic. They’re seen as highly authentic and relatable due to their smaller following, which can help to build trust and credibility with their audience.
Despite their small following, nano influencers can be valuable for brands looking to reach a specific niche audience or geographic region. They often have a highly engaged following, which means their content can have a significant impact on their audience's buying decisions. Nano influencers are also more likely to have a personal connection with their followers, which can make their recommendations more trustworthy and influential.
Due to their small following, nano influencers often charge very little for sponsored content or endorsement deals, making them a cost-effective option for brands with smaller budgets. However, working with a large number of nano influencers can require more time and effort than working with a smaller number of larger influencers, which can be a challenging influencer marketing strategy for brands with limited resources.
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