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SMB (Small and Medium-sized Business)

"SMB" stands for "Small and Medium-sized Business." This term is used to categorize businesses based on their size and level of operations.

Small and medium-sized businesses are typically characterized by factors such as the number of employees, annual revenue, and scale of operations.

SMBs and social media

Due to their size, SMBs often rely on a small number of people and tools to get their name out of there. One of the ways they do this is through social media. Social media plays a huge role in the growth of SMBs as it offers countless opportunities to advertise the brand, product, and engage with customers in authentic ways. 

Most SMBs are strapped for time and marketing budget, so the best option to succeed on social is through a social media management tool like Later. Later helps automate social marketing for SMBs, so they can focus on running the day-to-day. With features like bulk-scheduling posts, automated daily tasks, and a custom link in bio tool, Later has all the tools needed for SMBs to grow on social media and beyond.


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