Skip to main content

Copied URL to clipboard!

Soft Launch

Soft launch on social media refers to a limited release of a product, service, or campaign to a smaller audience before the full public launch.

The goal of a soft launch is to test and gather feedback, identify potential issues, and make necessary adjustments before a wider, more public release.

What are some examples of a soft launch?

On social media, a soft launch involves gradually introducing a product, service, or campaign to a targeted audience before a full-scale public release. Examples include creating teaser posts to generate anticipation, sharing exclusive content with a select group of followers, or running a limited-time promotion for a specific segment of the audience.

Brands might also use closed or invite-only groups on platforms like Facebook to gather feedback and gauge initial reactions from a smaller, more engaged audience before unveiling the offering to the broader public. This approach allows businesses to fine-tune their messaging, identify potential issues, and build momentum with a dedicated group of supporters, ensuring a more polished and impactful launch when the time comes to go fully public on social media platforms.

Share

Never Miss a Trend Again

Join over 1 million marketers and sign up for the Later newsletter to get Instagram news, trends, and tips right to your inbox!

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.

Resources