LISTEN UP
Social listening doesn’t have to be complicated
Other social listening tools give you information overload. Later gives you curated, actionable insights that help you build community & give you a competitive edge.
![See profiles, posts and brands that mention you and customer sentiment analysis with the Later Social Listening tool](https://images.ctfassets.net/nfpsrlop6sws/3QuhE6Za3EwTi1tHx7a47e/acbaa85827fed6fc9cd73b009bef91e4/later-social-listening.png?w=1529&h=984&q=80&fm=png)
![See profiles, posts and brands that mention you and customer sentiment analysis with the Later Social Listening tool](https://images.ctfassets.net/nfpsrlop6sws/3QuhE6Za3EwTi1tHx7a47e/acbaa85827fed6fc9cd73b009bef91e4/later-social-listening.png?w=1529&h=984&q=80&fm=png)
All the info you need, ready in seconds (not hours)
Get in, get out, get on with your day.
Get the insights you need
Access valuable brand insights with a tool that’s actually easy to use.
Take action quickly
Get actionable tips to increase your engagement & performance.
Outshine your competitors
Boost your brand health with strategies backed by social listening.
Amplify your influencer marketing
Get custom creator recommendations and better ROI.
HOW IT WORKS
Your customers are talking — we help you listen & take action
![Track mentions in Instagram posts and comments over time using Social Listening](https://images.ctfassets.net/nfpsrlop6sws/1t9rbQRv7EMzMeB1auGDCm/eb341772b0f488494217af70707db5e0/how-later-social-listening-works.png?w=1136&h=1000&q=70&fm=png)
- 1.
Analyze brand sentiment
Take action based on what people are saying about you on social.
- 2.
Stay ahead of the competition
See what brands in your industry are up to to stay in the know
- 3.
Tune into trends
Jump onto trends your audience loves while they’re still hot.
- 4.
Connect with creators
Connect & message with vetted, brand-aligned influencers in the app.
- 5.
Track your progress
See if your campaigns are moving the needle on key metrics.
![Use social media monitoring and get custom recommendations for the best creators for your campaigns](https://images.ctfassets.net/nfpsrlop6sws/1WBWByMUGPyUN35DOTpOg0/7ddb56ce6cc73bb65836c84afb60229f/later-social-media-monitoring.png?w=1136&h=960&q=70&fm=png)
Social Media Monitoring
Keep your eyes on what matters
Get custom insights on the topics that matter most to you, complete with posts to interact with and the top creators in your niche.
![Use sentiment analysis to see how many comments are positive, neutral and negative](https://images.ctfassets.net/nfpsrlop6sws/3UF1IDN9TrzslSH78Gzj1y/b9a5817cbd4606a732bbfe478462876b/later-senitment-analysis.png?w=1136&h=960&q=70&fm=png)
SENTIMENT ANALYSIS
Understand your brand perception
Quickly gauge your brand reputation with detailed sentiment analysis and adjust your social strategy accordingly.
![See and respond to customer feedback quickly and see how new posts impact your brand sentiment](https://images.ctfassets.net/nfpsrlop6sws/ulMsPRuG11DE2Z2uFulns/540c8e60af956b851a1ac0b0ef0a3c24/engage-with-your-community-with-later.png?w=1136&h=960&q=70&fm=png)
Engage with your community
Never miss important feedback
See which accounts are talking about you, what they’re saying, and which conversations you should participate in.
CUSTOMER FEEDBACK
Why top marketers prefer Later’s Social Listening tool
![neal malone headshot](https://images.ctfassets.net/nfpsrlop6sws/6BiwVCWoX3hxAv4fHrwZ63/19244ac9682aef18b1ce3e2eaa80ce61/neal_malone.png?w=704&h=704&q=50&fm=png)
“Later’s social listening suite makes it quick and easy to monitor what people are saying about our brands. The toolset is focused on the most relevant aspects of social listening and leaves out a lot of the clutter that often prevents you from getting clear, actionable results. Having such a user-friendly tool to help you track trending topics, social conversations, and brand sentiment is really helpful, and the responsiveness of the Later team makes it even better.”
Neal Malone
PR & Social Media Management Supervisor at Connelly Partners
FREQUENTLY ASKED QUESTIONS
What you need to know about social listening
Social listening is the practice of using social media to measure what people are saying about your brand, your competitors, and your industry – and using those insights to inform your strategy.
For the Beta version of our social listening platform, you can get insights on Instagram. Stay tuned — we’ll be adding new platforms soon!
The cost of our social listening tool varies depending on each brand’s unique needs and goals. Book a demo with us today so we can find a solution that works for your brand.
Social media monitoring is one important component of social listening, but these terms shouldn’t be used interchangeably.
Social media monitoring is watching what people are saying about your brand on social and taking action. Social listening involves paying attention to insights from the industry at large and planning your strategy accordingly.
See Later’s social listening tool in action
Unlock insights that take your brand to new heights. Book a demo with Later Influence today.
Later’s Social Listening Features
Turn insights into action