Influencer Marketing: Planning and Goal Setting
We’re covering the very first steps in creating a successful influencer marketing campaign — planning and goal setting. First we’ll cover common influencer campaign goals and objectives. Then, we’ll dive into measurements of success and the importance of creating customer personas for your campaign.
Finding, Vetting, and Reaching Out to Influencers
In this lesson, you’ll learn the best practices for searching and finding influencers. We’ll cover how to determine if they’re the right match and how to reach out to them (and actually get a response).
- Gen Z vs Millennial: What Marketers Need to Know on Social Media (Later)
- How an Influencer’s Follower Count Impacts Engagement Rate (Later)
- How to Find Influencers (Later)
- How to Build an Influencer Marketing Budget (Mavrck)
- FTC Disclosures and Brand Safety (Mavrck Course)
- A Guide to Inclusive Influencer Marketing (Mavrck Guide)
Creating a Campaign Brief and Measuring Influencer Campaign Success
Your campaign brief outlines all the important pieces of your influencer partnership. In this lesson, you’ll learn the requirements to include in your brief and how to put together a campaign report to measure and track the success of your campaign.
About the Instructor
Kurtis Smeaton is the Influencer & Partner Marketing Manager at Later, and has extensive experience in influencer marketing, brand marketing, and social media. He has worked across industries, from tech and fashion to finance, and takes a creative approach to strategy. Based in Vancouver, Kurtis also produces creative content for several global fashion and design brands. Outside of work, Kurtis is passionate about travel, food (and coffee), and the outdoors.