Influencer Marketing 101:
from zero to hero


Campaign Planning

We’re covering the very first steps in creating a successful influencer marketing campaign — planning and goal setting. First we’ll set our goal, then work backwards from there, or ‘reverse engineer’ that goal to shape our entire campaign strategy!


Finding the right influencers for your brand

Without knowing your target audience, you’ll be left guessing what content your followers really want. Learn how to find the right influencers for your brand and determine if they’re the right match!


Influencer Outreach

The way that you reach out to potential partners is super important in determining whether or not the influencer ends up working with you. That’s why we’re sharing the do’s and don’ts of approaching influencers on behalf of your brand.


Creating a campaign brief

Your campaign brief is what influencers will refer to when they need to be reminded about what they need to do! Find out the most important requirements to include in your brief in exchange for your product or payment.


Tracking the ROI of your campaign

Your influencer marketing campaign is live! Now it’s time to measure your results. Find out how to track your ROI from each individual post, partnership, and campaign as a whole.

Free Influencer marketing campaign planning worksheet

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  • Gretta van Riel

    Gretta van Riel has founded four multi-million dollar ecommerce businesses in the past 6 years including SkinnyMe Tea, The 5th and Dropbottle. Alongside her eCommerce businesses, she is also the founder and CEO of Hey Influencers - an influencer marketing platform that connects brands with influencers.

    Gretta is an expert on influencer marketing, having launched the world’s first Influencer Relationship Management platform (Hey Influencers) and working with influencers around the world to scale her brands.

    Featuring real-world examples and lots of tips and takeaways, Gretta provides an actionable outline for how to get started with influencer marketing for your small business.

    You can connect with her on Instagram at @Gretta