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Free Course

Influencer Marketing 101:
How to Elevate Your Influencer Marketing Strategy

Influencer Marketing: Planning and Goal Setting

We’re covering the very first steps in creating a successful influencer marketing campaign — planning and goal setting. First we’ll cover common influencer campaign goals and objectives. Then, we’ll dive into measurements of success and the importance of creating customer personas for your campaign.

Finding, Vetting, and Reaching Out to Influencers

In this lesson, you’ll learn the best practices for searching and finding influencers. We’ll cover how to determine if they’re the right match and how to reach out to them (and actually get a response).

Creating a Campaign Brief and Measuring Influencer Campaign Success

Your campaign brief outlines all the important pieces of your influencer partnership. In this lesson, you’ll learn the requirements to include in your brief and how to put together a campaign report to measure and track the success of your campaign.

Free Influencer Marketing Campaign Brief Template

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About the Instructor

  • Kurtis Smeaton headshot

    Kurtis Smeaton

    Kurtis Smeaton is the Influencer & Partner Marketing Manager at Later, and has extensive experience in influencer marketing, brand marketing, and social media. He has worked across industries, from tech and fashion to finance, and takes a creative approach to strategy. Based in Vancouver, Kurtis also produces creative content for several global fashion and design brands. Outside of work, Kurtis is passionate about travel, food (and coffee), and the outdoors.