INFLUENCER ANALYTICS TOOL
Real-time influencer analytics at your fingertips
Measure the impact of your influencer campaigns with Later Influence’s advanced analytics tools.
INFLUENCER ANALYSIS & REPORTING
Unlock influencer marketing insights
Get accurate metrics to optimize your campaigns and maximize ROI on your influencer marketing spend, every time.
- 1.
Automate your reports
Save time with automatic campaign reporting & analytics.
- 2.
Get insights into your audience
Focus on outcomes with detailed brand & sales lift studies.
- 3.
Track conversions & performance
Access pixel tracking & online conversion reporting.
- 4.
Simplify planning & forecasting
Utilize predictive performance with CPE & CPM forecasting.
- 5.
Prove impact on the bottom line
Secure future budget with accurate ROI and EMV metrics, updated daily.
BUILT ON DATA
Keep track of what matters
Improve your influencer campaigns by making decisions backed by accurate data.
CAMPAIGN TRACKING & REPORTING
All your data at a glance
Easily manage and track real-time data in one place with Later Influence’s campaign analytics dashboard including engagement, impressions, performance forecasting, ROI, and Earned Media Value.
MEASURE ROI & CONVERSIONS
Click, convert, repeat
Track and manage online clicks and conversions. Plus, set up a custom attribution model to automatically flow in the data you need.
SOCIAL MEDIA ANALYTICS
Get better platform metrics faster
Measure your campaign effectiveness on social media with access to Instagram Graph API and TikTok performance metrics including impressions, engagement, and views.
TESTIMONIAL
What our customers say
Later makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. Later helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.
Drew McGowan
Clif Bar & Company, Communications and Influencer Marketing Strategy
Learn how to get better ROI from your social media content & campaigns with Later’s helpful (free!) resources.
Blogs
Is Influencer Marketing Worth It?
Blog Post
Resources
Paid Media in Influencer Marketing Ultimate Guide
Learn how to leverage paid media for enhanced growth and ROI.
Read MoreHow to Write Effective Influencer Marketing Reports
Learn how to measure and report on influencer marketing campaigns.
Read MoreUltimate Influencer Marketing ROI Guide
Learn how to measure and prove the success of your influencer marketing programs.
Read More
Influencer marketing backed by numbers
Find out what works, what doesn’t, and where to double down with real-time results.