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One link in bio, Endless Possibilities

Turn followers into customers with Later’s link in bio tool

Use Link in Bio from Later to create a fully-customizable link in bio web page. Drive traffic from Instagram & TikTok, track clicks, and more.

Measure likes, comments, and clicks with the Later link in bio tool and customizable webpage
Measure likes, comments, and clicks with the Later link in bio tool and customizable webpage

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What is Link in Bio?

Link in Bio is a mini web page built into your Instagram and TikTok profiles — making your content clickable and easier to find. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

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Turn Followers into Customers

Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.

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Grow Your Following on Every Platform

Help followers discover your featured content, social profiles, and mailing list to engage on every channel.

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Manage All Your Links in One Place

Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.

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Customize for SEO & Appearance

Customize the color, shape, style, and shadow of your buttons. You can also optimize your title tag and meta description for search engines.


More Traffic. More Clicks. More Tools to Make it Yours.

Create your link in bio page and help followers discover more about you.

Later link in bio tool with customizable background colors and performance metrics
  1. 1.

    Create & customize

    Choose between a light and dark theme, curate your content, and then drop your new link into your Instagram and TikTok bio.

  2. 2.

    Track posts easily

    Tag your posts with any URL. You can even tag previous posts.

  3. 3.

    Connect seamlessly

    Your posts and their linked pages are automatically added to your Link in Bio page.

  4. 4.

    Drive traffic anywhere

    Followers click the link in your Instagram or TikTok bio and find the page, product, or article they’re looking for.

  5. 5.

    Analyze your posts

    Measure, optimize, repeat. See the Link in Bio data flow into Analytics, so you can measure clicks and see which content is driving revenue to your business.


Make your page as unique as you.

Customize with buttons, featured media, scrollable banners, linked posts, and design your page to match your brand aesthetic.

  • Custom Design

    Bring your brand to life with custom buttons, background, text colors, and themes.

    Align your link in bio page with your brand with custom fonts, colors, and themes
  • Featured Banner

    Drive traffic to your most important links with a Featured Banner that shows off your top content.

    Promote important links on your link in bio page with a customized Feature banner
  • Mailchimp Integration

    Collect and grow your list of email subscribers and keep your audience in the know.

    Connect Mailchimp to Laters link in bio tool to bring in new email subscribers
  • Custom SEO

    Personalize the title tag and meta description of your Later Link in Bio page for search engines.

    Later Link in Bio title tag and meta description customization features


Here’s what you can do with Link in Bio

Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.

 Linked Instagram posts to drive visitors from a link in bio webpage to a brand website

Set Up Link in Bio

Drive traffic and clicks

Your Link in Bio page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer — you decide where your followers go next. analytics is used to track clicks and traffic on ecommerce pages

Measure What Matters

Track sales & revenue

Using Instagram for e-commerce? Link in Bio lets you add up to 5 links on each Instagram post so you can direct your followers to your website or e-commerce shop. With Link in Bio Analytics you can find out which linked posts are generating sales. by Later for TikTok and Instagram

Customize Your URL

One link in bio. Endless possibilities.

Keep your Instagram & TikTok bios looking clean and fresh with a customizable Link in Bio URL. No more copy and paste — manage all your links from one easy platform.


Why people love Later’s Link in Bio tool

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“The Link in Bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Link in Bio analytics to send reports back to section editors about what people are clicking through to.”

USA Today

See Customer Stories


  • As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With Link in Bio by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.

  • Yup! You can use the same Link in Bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.

  • With Link in Bio, you can drive traffic to your website, product pages, blog posts, and more — all through the link in your Instagram bio! Unlike Instagram shop tags, Link in Bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable Link in Bio page that looks like your Instagram feed.

  • Linking is available on all Later plans. Single links can be added to all TikTok and Instagram posts. Those on Growth and Advanced plans can add up to 5 links per Instagram post"

  • Yes. For links to display as a post on your Link in Bio page, they need to be attached to an Instagram or TikTok post.

    If you have previously published posts, you can always add them to your Link in Bio page through Later.

  • Your Link in Bio page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.

  • No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with Link in Bio analytics.

  • You can use Link in Bio on any Instagram profile! Yep, that’s right — personal, creator, or business profiles are all eligible for Link in Bio.

    Adding a bio link to TikTok requires a TikTok Business account (not a personal account) with over 1000 followers.

  • We don’t track any personal data from visitors. You’ll be able to view your overall audience breakdown by city and country, as well as the number of clicks on your Link in Bio posts, but nothing personally identifying for your visitors. You can read more in our Link in Bio privacy policy.

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Ready to add a link in bio to your Instagram or TikTok?

It’s easy, just sign up for Link in Bio by Later for $0 a month.