Turn followers into customers with Later’s link in bio tool

Use Linkin.bio from Later to create a fully-customizable link in bio web page. Drive traffic from Instagram & TikTok, track clicks, and more.

Later Link in Bio Tool with Analytics Feature Preview

Linkin.bio is a mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.

Sell products and track sales. Linkin.bio connects directly to Shopify and comes with analytics, so you can see what's working.

Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.

Second Furnitures uses Laters link in bio tool to customize their page, link to their website, and analyze performance

Create and Customize
Choose between a light and dark theme, curate your content, and then drop your new link into your Instagram and TikTok bio.
Track Posts Easily
Tag your posts with any URL. You can even tag previous posts.
Connect Seamlessly
Your posts and their linked pages are automatically added to your Linkin.bio page.
Drive Traffic Anywhere
Followers click the link in your Instagram or TikTok bio and find the page, product, or article they’re looking for.
Analyze Your Posts
Measure, optimize, repeat.

NEW!

Make your link in bio page as unique as you. Customize with buttons, featured media, linked posts, and now: design your page to match your brand aesthetic.

Custom Colors

Bring your brand to life with custom buttons, background, and text colors.

Custom Themes

Save time and resources with free and premium themes designed by the Later team.

Custom Fonts

Give impact to your text with a wide selection of popular fonts.

Second Furnitures Instagram Driving Traffic with Linkin.bio by Later

Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer — you decide where your followers go next.

Drive more traffic with Linkin.bio

Shopify Integration with Linkin.bio by Later

Using Instagram for ecommerce? Linkin.bio lets you add up to 5 links on each Instagram post, and our Shopify integration tells you which posts are generating sales. Now you can easily track and optimize conversions.

Keep track of sales with Linkin.bio

Keep your Instagram & TikTok bios looking clean and fresh with a customizable Linkin.bio URL. No more copy and paste — manage all your links from one easy platform.

Add Linkin.bio to your Instagram

FAQ

How do I add a link to my TikTok bio?

As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With Linkin.bio by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.

Can I use one Linkin.bio website link for both Instagram and TikTok?

What’s the difference between Linkin.bio and Instagram shop tags?

Can I add multiple links in one post?

Do links need to be attached to a post?

Will the Linkin.bio page look exactly like my feed?

What if I don’t use Google Analytics?

What kind of profile do I need to use Linkin.bio?

Will you track the personal data of my Linkin.bio visitors?

“Linkin.bio has easily been a game-changer for our Instagram strategy and social strategy as a whole since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY large in part due to implementing the feature!"

Well + Good

“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Brock Cardiner

HighSnobiety

“The Linkin.bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Linkin.bio analytics to send reports back to section editors about what people are clicking through to.”