Linkin.bio: the easy
(and free) way to drive traffic from Instagram

Make the most of your profile’s most valuable real estate.

Linkin.bio helps you drive traffic, track clicks, and learn what your followers are most interested in. Best of all? It’s available on all Later plans—100% free.

Linkin.bio is what turns double-taps into dollars

Think of Linkin.bio as a mini website built into your Instagram profile.
It’s dynamic, it’s user-friendly for your followers, and it helps you measure real results.

Here’s what you can do
with Linkin.bio

Drive traffic

Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether that’s a blog post or product page with your latest offer—you decide where your followers go next. Measure, optimize, repeat.

Track sales

Using Instagram for ecommerce? Linkin.bio lets you add up to 5 links on each Instagram post, and our Shopify integration tells you which posts resulted in sales.

Optimize your Instagram bio

No more messy URLs or forgetting to update the link in your bio with new posts. Customize your Linkin.bio URL in Later, add the link to your Instagram bio, and ta-da: a mini-website built into your profile.

Embed anywhere

With Linkin.bio Gallery, you can add your Linkin.bio page anywhere. The dynamic feed updates automatically to show your website visitors the latest social posts. Help visitors get to know your brand on social, or show off some customer love.

Here’s what you can do with Linkin.bio

Drive traffic

Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether that’s a blog post or product page with your latest offer—you decide where your followers go next. Measure, optimize, repeat.

Track sales

Using Instagram for ecommerce? Linkin.bio lets you add up to 5 links on each Instagram post, and our Shopify integration tells you which posts resulted in sales.

Optimize your Instagram bio

No more messy URLs or forgetting to update the link in your bio with new posts. Customize your Linkin.bio URL in Later, add the link to your Instagram bio, and ta-da: a mini-website built into your profile.

Embed anywhere

With Linkin.bio Gallery, you can add your Linkin.bio page anywhere. The dynamic feed updates automatically to show your website visitors the latest social posts. Help visitors get to know your brand on social, or show off some customer love.

“Linkin.bio by Later has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”

Hannah Weintraub

WELL + GOOD

“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Brock Cardiner

HighSnobiety

“Our Marketing Team was on the hunt for an Instagram feed widget to spruce up our website, and coincidentally learned of Linkin.bio Gallery. We especially love that the gallery images are "clickable" and can point to unique pages within our site!”

Kay

My Salon Desk

Starting at $0/month

Need all the insights?
Our paid plans are totally flexible—upgrade, downgrade, or cancel any time. You’ll never be locked into a contract, and you’ll never need to speak with a salesperson.

Linkin.bio
Free and Starter Plans

One link per post

Has Later banner
on linkin.bio page

No Shopify integration
Analytics
Clicks, pageviews and click-through % for the past 3 months

Google Analytics UTM Tracking
Chooose plan
Linkin.bio
Growth and Advanced Plans

Multiple links per post

No Later banner

Has Shopify Integration
Linkin.bio
Free and Starter Plans

One link per post

Has Later banner
on linkin.bio page

No Shopify integration
Analytics
Clicks, pageviews and click-through % for the past 3 months

Google Analytics UTM Tracking
Linkin.bio
Growth and Advanced Plans

Multiple links per post

No Later banner

Has Shopify Integration
Analytics
Clicks, pageviews and click-through % for the past 3 months

Google Analytics UTM Tracking

FAQ

  • What’s the difference between Linkin.bio and Instagram shop tags?

    But with Linkin.bio, you can link to any URL (whether that’s a product page, or a blog post) and it looks exactly like your Instagram feed.

    And yes, you can use both shop tags and Linkin.bio. Adding your Linkin.bio link to your Instagram bio creates another touchpoint for customers to reach your website, products, blog posts, and more.

  • Can I tag multiple links in one post?

    If you’re on Linkin.bio Lite (Free and Starter plans), you can only add one tag per Instagram post. With Linkin.bio Standard (Growth and Advanced plans), you can add up to 5 links per post.

  • Do links need to be attached to a post?

    Yes. For links to display as a post in your Linkin.bio page, they need to be attached to an Instagram post.

    If you have previously published posts, you can always add them to your Linkin.bio page through Later.

  • Will the Linkin.bio page look exactly like my feed?

    Your Linkin.bio page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.

    Heads up: if you’re on Linkin.bio Lite, your Linkin.bio page will have a branded Later banner.

  • What if I don’t use Google Analytics?

    No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with Linkin.bio analytics.

  • What’s the difference between Linkin.bio Lite and Linkin.bio Standard?

    Linkin.bio Lite is available on Free and Starter plans, while Linkin.bio Standard is available on Growth and Advanced plans.

    Linkin.bio Standard comes with a few more bells and whistles, like adding multiple links to single posts, and our Shopify integration. For a full breakdown, check out this article.

  • What kind of profile do I need to use Linkin.bio?

    You can use Linkin.bio on any Instagram profile! Yep, that’s right—personal, creator, or business profiles are all eligible for Linkin.bio.

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