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How to Use Linkin.bio

Learn how to use Linkin.bio and track performance in just a few steps.

Overview

With Linkin.bio, you can design a landing page for your social profiles with no coding required. Linkin.bio helps you redirect traffic from social media to any webpage or Shopify product that supports your business goals.

In this guide, you’ll learn more about Linkin.bio and how to track performance in just a few steps.

Your Linkin.bio page is made up of blocks. You can include any of the following types of blocks on your page:

  • Profile: Use this block to customize your profile photo, name and bio.
  • Social Links: Use this block to connect your audience to your different social platforms.
  • Buttons: Use this block to drive traffic to your website, blog, online store, or any other web page.
  • Featured Media: Use this block to display your latest linked social post or a Youtube video.
  • Linked Social Posts: Use this block to add links to Instagram or TikTok posts and display them on your Linkin.bio page. When anyone visits your Linkin.bio page and clicks the post, they'll be taken directly to the URL or product.

Check out how a Linkin.bio page with buttons, featured media, and linked social posts displays:

Next, we’ll cover how to set up Linkin.bio.


Linkin.bio Setup

Before you start using Linkin.bio, you need to enable the page and set it up to suit your needs.

If it’s your first time accessing Linkin.bio, you’ll follow these steps in Later on your computer:

  1. Click Linkin.bio in the side menu
  2. Choose a username for your Linkin.bio page, which will form your Linkin.bio URL
  3. Click Get Started

When you land on the Linkin.bio management page, setup will be just a few steps. Make the most of your Linkin.bio page by:

Depending on your plan, you can also add a TikTok profile to your Linkin.bio page. Here’s how:

You will now see Instagram and TikTok headings at the top of your preview grid. Toggle between them to manage linked and unlinked posts from each profile.

Note: Note: We recommend using a TikTok Business Account so that you can take advantage of features like Auto-Publish and TikTok Analytics. TikTok Business Accounts with more than 1,000 followers can also link directly to their Linkin.bio page from their bio.


Drive Traffic

The Buttons block helps you drive traffic from social media to wherever matters most to your business: a website, blog, online store, or any other web page. Here’s how to add them:

  1. Click Add or Edit next to Buttons
  2. Enter your button text
  3. Enter the link the button should go to
  4. Click Save Changes

You can also:

  • Click Add Another Button to add another button
  • Toggle buttons on and off by clicking the Show toggle
  • Change the button order by dragging-and-dropping the button in the buttons editor
  • Customize the background and text color of your buttons, as well as their shape, style, and shadow

Match Your Linkin.bio Page to Your Brand's Aesthetic

Linkin.bio allows you to fully customize the appearance of your Linkin.bio page to match your brand. Within the Design tab, you’ll have access to pre-made themes, and, depending on your plan, you’ll have the opportunity to customize the following elements of your Linkin.bio page:

  • Background color
  • Button color, style, & shape
  • Text & icon color
  • Font type

Customize Page

You can access the Page section through the Linkin.bio Design tab. Here, you'll be able to change your Linkin.bio page background color, text and icon color, and font.

To customize your Linkin.bio background color:

  1. Click the Background Color field
  2. Select one of the pre-set colors, or enter your custom hex code

To customize the font for your Linkin.bio page:

  1. Click the Text and Icon Color field
  2. Toggle to the color of your choice

To customize the font for your Linkin.bio page:

  1. Click the Font field
  2. Scroll through and select a font

Remember to click Save Changes once you’ve finished customizing your Linkin.bio page.

Customize Buttons

You can also access the Buttons section through the Linkin.bio Design tab. Here, you’ll be able to customize your buttons’ aesthetic, from background and text color to shape, shadows, and style.

Similar to customizing your Linkin.bio background color, to customize button colors, just click the button color customization field. Here, you can select one of the pre-set colors or enter your custom hex code in the Enter hex code field.

To customize your text color:

  1. Click the Text Color customization field
  2. Toggle to the color of your choice

To customize the shape of your buttons:

  1. Select the Shape customization field
  2. Select the shape of your choice

To customize the style of your buttons:

  1. Select the Style customization field
  2. Select the style that matches your branding

To add shadows to your buttons:

  1. Click the Shadow customization field
  2. Toggle to your preferred shadow style

Click Save Changes once you’ve finished making your adjustments.


Add Social Posts to Linkin.bio

Add links to Instagram and Tiktok posts in Later to have them shown on your Linkin.bio page. Your followers can then click the post to be taken directly to any URL or Shopify product you choose. Adding links to your Instagram and Tiktok posts in Later can help you easily direct traffic from posts to product pages, especially when you use a strong call to action in your post caption!

This is how your Linkin.bio Instagram preview grid displays:

Linkin.bio Instagram grid for the Hiking Tale account, with nine linked Instagram posts and 12 unlinked Instagram posts.

You can add links to posts scheduled through Later or published directly through Instagram or TikTok. To add a link to a post while scheduling through Later on your computer:

  1. Create a new post
  2. Within the Post Builder, under MORE OPTIONS, select Add Linkin.bio
  3. Add your URL
  4. Click Save

To add a link to a post published directly through Instagram or TikTok:

  1. In Later on your computer, select Linkin.bio from the side menu
  2. Choose either the Instagram or TikTok heading from the top of your preview grid
  3. From that profile’s preview grid, select any post that you’d like to link
  4. In the Linkin.bio field, enter your URL
  5. Click Save Changes

Depending on your plan, you can add multiple links to Instagram posts by selecting MORE LINK OPTIONS next to the Linkin.bio field. You may also have the option to connect your Shopfiy store to tag your products directly on Instagram.

Note: At this time, TikTok posts can feature one link per post and cannot be connected to your Shopify store.

Later Mobile App

Need to link a post on the go? In the Later mobile app, you can add links to Instagram posts published through Later.

To add Linkin.bio links to published Instagram posts in the iOS application:

  1. In the iOS app, go to Schedule > Published
  2. Select the the post you want to add a link to
  3. Under More Options, tap Linkin.bio
  4. Enter a link and save

To add Linkin.bio links to published Instagram posts in the Android application, perform the following steps:

  1. In the Android app, go to Schedule > Published
  2. Select on the post you want to add a link to
  3. Tap Add Link next to Linkin.bio
  4. Enter a link and save

Add Your Linkin.bio URL to Your Bio

Add your Linkin.bio page link to your Instagram and TikTok bio so your audience can explore your Linkin.bio page directly from your profile.

To add your Linkin.bio URL to your Instagram profile:

  1. Click the Copy button beside Your Link on your Linkin.bio management page
  2. Select Add to Social Profile, then Add to Instagram Profile
  3. Click Go to Instagram Profile
    1. This action will open your Instagram profile. Make sure that you are logged into the correct Instagram account.
  4. In the Website field, paste your Linkin.bio link
  5. Click Submit to save your changes

Note: If you already have a website link on your Instagram or TikTok profile page, replace it with your Linkin.bio link. Remember, you can add buttons to your Linkin.bio page to redirect your audience to your website or other pages.

The following image is an example of where your Linkin.bio URL will appear on your Instagram:

An arrow labeled ‘Linkin.bio link’ points to the website field of the Hiking Tale Instagram bio, and URL is: linkin.bio/hikingtale

If you have a TikTok Business Account with over 1,000 followers, you can direct visitors to your Linkin.bio page straight from your TikTok profile with a clickable link. Simply open the TikTok mobile app, tap Edit Profile, and paste your Linkin.bio page URL into the website field.

The following image is an example of where your Linkin.bio URL will appear on your TikTok:

An arrow labeled ‘Linkin.bio link’ points to the website field of the Hiking Tale Instagram bio, and URL is: linkin.bio/hikingtale

When you add a call to action to your post captions for users to click the link in your bio, you can drive your followers to the most important parts of your business to help you grow.


Measure Linkin.bio Success

Measure clicks and conversions to determine how your Linkin.bio posts are performing with Later's built-in Linkin.bio Analytics.

When you use Linkin.bio, you want to pay close attention to your engagement analytics. You can track various engagement analytics through the Linkin.bio tab and the Analytics tab when using Later on your computer.

Within the Linkin.bio tab, you can access the following metrics to better understand the performance of your buttons and social links:

  • Social Link Analytics
  • Button Analytics
  • Instagram Post Clicks

Through the Analytics tab, you can tracks these engagement metrics:

  • Linkin.bio Page Views
  • Linkin.bio Button Clicks
  • Instagram Post Clicks
  • Click-Through Rate

To learn more about sales performance from Linkin.bio, enable Later’s Google Analytics UTM Tracking.

The following image displays Later’s Google Analytics UTM Tracking dashboard:

Hiking Tale Google Analytics UTM Tracking dashboard for all campaigns.

Note: If you’re already adding your own UTM parameters to links, don’t enable Later’s UTM tracking as this will interfere with the tracking.

You can enable Later’s UTM tracking from Later on web when you:

  1. Click Settings from your Linkin.bio management page
  2. Navigate to UTM Tracking for Google Analytics
  3. Click the Enable UTM Tracking button

Note: By default, Later enables UTM Tracking. To disable UTM Tracking, toggle the Enable UTM Tracking button.


Next Steps

Linkin.bio can help you make more money and drive traffic to any webpage. Check out the resources below to learn more about how Linkin.bio works with your business goals.

How to Boost Sales With Linkin.bio

Sell more and feature products with Later’s link in bio feature.

How to Drive Traffic and Readership With Linkin.bio

Learn how to use Linkin.bio to increase website traffic and encourage return readership.