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How to Drive Traffic with

Learn how to use to increase website traffic and encourage return readership.

How to Increase Traffic From Social Media with turns your social feed into a driver of engagement, traffic, and sales. With it, your audience can click through posts and buttons to articles, reports, or any other webpage you want to send traffic to.

When you consistently link quality content with, your audience will start anticipating similar, engaging posts. This means that you'll have the power to create a loyal social media following that looks forward to your content.

In this guide, you'll learn how to use to increase website traffic and encourage return readership.

Tip: Check out how other brands use here under "Following". Setup is easy to enable and customize from start to finish.

Before you launch your page, identify your overarching social media objectives. Defining your objectives will help you decide what buttons to include, and what call to action you want to highlight on your Featured Banner.

For example, if your objective is to showcase emerging stories, you can create a button with the following text: “Breaking News.” Next, you can link to a breaking news landing page. is a powerful tool for driving newsletter registration, too—you can use a button to direct your audience to the signup form right from your social profile and collect email addresses with the Mailchimp integration.

To enable from Later for Desktop, follow these steps:

  1. Click in the side menu
  2. Choose a username for your page, which will form your URL
  3. Click Get Started

Tip: When it comes to your brand, consistency is key. Learn how to customize your landing page to match your brand's aesthetic here.

Before you make your public, it's best practice to populate your page with linked posts and buttons. Adding links and buttons benefits your social media strategy, as they can help you easily direct traffic from your social media posts to your articles and other webpages, especially when you use a strong call to action, directing users to click the link in your bio.

Adding Buttons to

Buttons are a type of block in that help you drive your audience to high value webpages, like articles or newsletters. Here's how to add them:

  1. Click Add or Edit next to Buttons
  2. Enter your button text
  3. Enter the link the button should go to
  4. Click Save Changes

Once you’ve created your button, you’ll have options to:

  • Select Add Another Button to add another button
  • Toggle buttons on and off by clicking the Show toggle
  • Change the button order by dragging-and-dropping the button in the buttons editor
  • Customize the background and text color of your buttons, as well as their shape, style, and shadow
Fresh Waves Co adds a button labeled Show Now  to their page.

Tip: Simplify your page with Button Groups. Use this feature to save space on your page and create a button header that, when clicked, reveals a collection of related buttons ready to direct your followers anywhere you want online.

Adding Links to Posts with

Immerse your audience in your brand's storytelling by seamlessly redirecting them to your articles, announcements, and any other high value URL. Adding links to social posts in Later will display them on your page. Your followers can then click the post to be taken directly to any URL you choose. Adding links to your social posts in Later can help you easily direct traffic from posts to product pages, especially when you use a strong call to action!

Here's how to add Instagram and TikTok posts to your page through Later for Desktop:

  1. Select from the side menu
  2. Select Add next to the Linked Social Posts block
  3. Choose Add next to your Instagram and TikTok profiles
  4. From your page preview, select any post that you’d like to link
  5. In the field, enter your URL
  6. Click Save Changes
Fresh Waves Co selects an image from their preview grid and adds a link.

Tip: You can add multiple links to Instagram posts by selecting ADD MORE LINK above the field.

Adding Links to Published Posts with the Later Mobile App

Need to link a post on the go? Add links to posts while scheduling through the Later mobile app!

  1. Head to the Schedule tab and create a new post
  2. Within the post builder, look under More Options
  3. Select and enter your chosen URL
  4. Hit Save

You can also add links to Instagram posts previously published through Later. Here's how:

  1. First, from the Schedule tab, select the post you'd like to add a link to
  2. Under More Options, tap
  3. Enter your chosen and hit Save

Auto Publish Your Posts is most powerful when used hand-in-hand with Later's other scheduling tools, like Auto Publish.

Auto Publishing posts with helps you:

  • Add posts to instantly when they are auto published
  • Plan and link posts according to your publishing cycle
  • Visualize your page before going live

To add a post to immediately when published, enable Auto Publish and, when creating a new post, add a URL within the textbox.

From the Calendar page, Fresh Waves Co adds a link to a post while scheduling through the post builder.

Add to Your Instagram and TikTok Bio

Adding to your Instagram and TikTok profiles makes your page discoverable to anyone who clicks the link.

To add your URL to your Instagram profile:

  1. Open the management page on your mobile device
  2. Select the share icon on the top of the screen and tap Copy Link
  3. Open your Instagram app and ensure you are logged into the correct profile
  4. On your Instagram profile page, select Edit Profile
  5. Select Links and Add external link
  6. In the Website field, paste your link
  7. Click Done

Your link will display on your Instagram profile like this:

An arrow labeled ' link' points to the website field of the Hiking Tale Instagram bio, and URL is:

If you have a TikTok Business Account with over 1,000 followers, you can direct visitors to your page straight from your TikTok profile with a clickable link. Simply open the TikTok mobile app, tap Edit Profile, and paste your page URL into the website field.

The following image is an example of where your URL will appear on your TikTok:

Hiking Tale's page link is displayed within the bio of their TikTok profile.

Note: If you already have a website link on your Instagram or TikTok profile page, replace it with your link. Remember, you can add buttons to your page to redirect your audience to your website or other pages.

Congratulations—your is live! Now, anyone visiting your Instagram and TikTok profiles will be able to check out your page.

Drive Engagement and Increase Readership

You'll want to direct your audience to your page for more active engagement and increased readership. To drive traffic to content through, start by telling your audience where to look.

There are two main ways to direct your audience towards your

  • Mention in post captions
  • Respond to comments with directions for

Tip: It's best practice to mention in the caption of every post that is linked.

How you decide to mention in captions or comments is up to you. What's most important is to keep it consistent and on-brand. When in doubt, opt for a simple, "Learn more at the link in bio."

Measure Success

An essential piece of every social media strategy is assessing outcomes. comes with built-in analytics tools that measure clicks and conversions. You can track select engagement analytics through the tab and the Analytics tab within Later for Desktop. Click Analytics

In the tab in Later on your computer, you can access Click Analytics. When you incorporate Click Analytics in your social strategy, you can better understand the performance of your Buttons and Social Links.

Here's how to access your Button Analytics:

  1. Navigate to your tab from the side menu
  2. Select the Buttons Block

In this section, you'll see a breakdown of the number of times that each button is clicked from the time that you create them. You can use this information to better analyze where your social strategy is leading the greatest amount of traffic.

Here's how to access your Social Links Analytics:

  1. Navigate to your tab from the side menu
  2. Select the Social Links Block

Here, you'll see a breakdown of the number of times that your audience clicked each social platform from the time that you created the social links. You can use this information to track which social platforms your audiences gravitate to next, and adjust your social strategy accordingly.

Later Analytics

Through the Analytics tab under Analytics, you can track the following engagement metrics:

  • Page Views
  • Button Clicks
  • Post Clicks
  • Click-Through Rate
  • Page Views by Location

Keep reading to learn more about what you can do with each metric. Page Views

Page views track the number of times your landing page was viewed.

When you use to encourage readers, page views can show you which locations have high levels of engagement with your content.

Button Clicks

Here is another way that you can access your Button Clicks data. In this section, you can see how many times your buttons have been clicked collectively over a period of time. This will indicate how successful your call to actions have been in driving traffic from your social profiles to your prioritized URLs.

Post Clicks

Post Clicks track the total number of clicks on your linked posts. This metric informs you of how frequently your audience is looking at your posts.

Compared to how many posts you publish, this metric explains if:

  • Your call to actions are clear and working
  • Linked content is drawing in an audience
  • Your strategy is cohesive

Click-Through Rate

Click Through Rate (also known as the click-through %) calculates the percentage of clicks on your page compared with your page views. This metric informs you of the percentage of people who go to your that actually click through to a linked product or service.

Track Clicks Per Post

To understand what content your audience responds to best, analyze how many clicks each post has. This information can help you develop stronger content formats, more engaging content topics, or even call to actions.

You can access this metric through the Post Performance tab of the Analytics page.

Note: Take note of which posts your audience engages with and if there are any trends. With this information, you can deliver finely tuned social content that drives traffic or run tests for new content types.

For example, you notice posts that use quotes receive more clicks than posts with images. This gives you the opportunity to use quotes more often, and drive higher readership from more click-throughs.

Tip: Clicks Per Post can also be viewed when you select any linked post from your preview grid.

Learn more about creating click-worthy content with this video from Latercon. Page Views by Location Page Views by Location shows you where your page has been viewed most often. By displaying this data across a world map, you'll see at a glance which countries and continents your social strategy is resonating in most.

This information can tell you which geographic demographic you may want to aim your next marketing campaign or, like with Page Views, it can show you how strong your call to actions are.

Next Steps is just one Later tool that boosts traffic. Learn more about features that drive readership, widen your audience, and automate marketing efforts.

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