Let's talk SEO... Instagram SEO, that is! We talk all about Reels, Stories and other growth strategies on our YouTube, but low-key Instagram SEO is right up there with the rest of them. In 2022, people use Instagram's Discover page as a search tool, just like they would Google. It's really important to make sure that your Instagram content is discoverable, which is exactly what we're getting into in this video. To be specific, we're sharing three easy ways that you can start boosting your Instagram SEO ranking.
Tip #2: Add Keywords to your Instagram Profile Name
The second tactic is to add keywords to your Instagram profile name. Your Instagram profile is filled with keyword opportunities. If you're hoping to rank for a specific keyword, incorporate that keyword into your name or username. Since both are searchable on Instagram. Think about easy, short searchable ways that you can describe your business, like Vancouver photographer or wedding cake designer. We'll use Later's Instagram for a quick example. Again, you can see that instead of only writing Later as our name, we give it a bit more context. We have Later: Social Media Marketing.