What to Post on Instagram When You're Out of Ideas

Introduction

Have you ever stared at your phone wondering what to post on Instagram, and you're like, "Come on, brain. Think of things. Come on, brain. Think of things." Instagram block is totally normal, and it happens to everyone, especially if you're trying to post consistently to grow your account. We've got a few tried and true tricks for helping you get out of a content rut.  Here's five ideas you can use anytime you're feeling lost on what to post:

Idea #1: Share a Before & After

Everybody loves a good before and after. This concept can be applied to feed posts, Reels, and even Stories. Take this "Tap to Clean" trend, for example, where creators are sharing a picture of their messy room, followed by a magically clean room on the next slide. The before and after content strategy works really well because it usually won't take a ton of time to capture this content. You can simply document parts of your work process without going out of your way to do anything extra. Plus, people love a strong visual story, and this always delivers.

Idea #2: Share Highlights from Your Community

When it comes to growing an engaged audience, building a strong (Instagram) community is everything. Whether you're a brand or creator, sharing highlights from your audience can create a sense of togetherness and community. For brands, this could be showcasing customers, using your products, or highlighting success stories. For creators, this might look like resharing a story of a follower, taking one of your recommendations, or even sharing fellow inspiring creators you think your audience would love.

Another way to bring your audience into your content strategy is to host an Ask Me Anything by using the Question Sticker box on your Stories. Not every piece of content needs to be directly centered to your brand or you. Spend some time thinking about how you can create community-first content on your page.

Idea #3: Repurpose Your Content

My favorite motto when it comes to social is work smarter, not harder. If you're not sure what to post to Instagram, look at what you can repurpose.

If you're on Twitter, take a screenshot of your tweet and turn it into a post. We do this often at Later, and it performs extremely well. Plus, it's super quick and easy to do. If you have a recent TikTok that performed well, download it and remove the watermark. We like to use Snaptick.App to do this and then publish it to Reels. You can even add it as a video pin on Pinterest and link it back to your website.

The options for cross-promoting and repurposing your content are endless. So, before you try to create something new, take a moment to see if you can give new life to something you've already worked hard to create.

Idea #4: Share Behind-the-Scenes Content

It's clear that the landscape of Instagram has changed a lot in the past few years. Case in point: people want to see more than just the curated world of perfect aesthetics. Try showing behind-the-scenes content, whether that's the process of creating something or maybe even the DIY flops that didn't make the before and after reels. This type of content could be much more interesting to your audience and also showcase a bit of humanity.

You can start by asking your followers what they're curious about. Maybe it's how your products are made, getting to know the people behind the business, or what's coming up next for you. Tap into your audience's curiosities, and it'll open up an engagement gold mine for your content.

You've probably been seeing mini vlogs pop up in your scroll a lot lately, and it's no surprise. People love to watch other people's routines and get inspired for their own. If you own a business or are a creator, you can take people along in your day by filming short clips from moments in your day, then editing them together to give your audience a sneak peek into what a day in your life looks like.

The great part about this content idea is that every day is likely different for you. You can film mini vlogs showcasing different aspects of your work life or travels, over and over again without it getting repetitive to your audience. 

There you have it: five ideas for when you're stuck on what to post! Keep these ideas handy, and remember, don't be afraid to repurpose content or concepts that have worked well for you in the past. If you want more content ideas, check out What to Post on Instagram When You're Fresh Out of Ideas. We've got new Instagram tips and tricks we're covering every week. Hit that subscribe button, and we'll see you later!